A data profile of the people who buy, follow and care about Zeca Pagodinho in Brazil — modelled from more than twelve digital signal sources. Zeca Pagodinho has an estimated audience of 1,546,022 people in Brazil.
The average Zeca Pagodinho fan in Brazil is 36.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Arlindo Cruz, Omega, Diogo Nogueira, with strongest over-indexing on Arlindo Cruz (17.02× the country average).
Demographically, the Zeca Pagodinho audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Zeca Pagodinho fan in Brazil is more female, around 36.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arlindo Cruz.
The key figures that characterise the Zeca Pagodinho profile in Brazil.
67.0% are female, 33.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 36.1 |
| Estimated audience size | 1,546,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Zeca Pagodinho audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.1% |
| Portugal | 1.6% |
| United States | 1.0% |
Where the Zeca Pagodinho audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~400K | 2.48× | |
| 02 | Bahia | ~100K | 1.31× | |
| 03 | São Paulo | ~500K | 1.28× | |
| 04 | Espírito Santo | ~40K | 1.27× | |
| 05 | Pernambuco | ~90K | 1.25× | |
| 06 | Minas Gerais | ~200K | 1.23× | |
| 07 | Sergipe | ~20K | 1.17× | |
| 08 | Federal District | ~30K | 1.03× | |
| 09 | Alagoas | ~20K | 1.03× | |
| 10 | Rio Grande do Norte | ~30K | 1.02× | |
| 11 | Paraíba | ~30K | 1.01× | |
| 12 | Rio Grande do Sul | ~90K | 0.99× | |
| 13 | Pará | ~50K | 0.92× | |
| 14 | Amapá | ~5K | 0.92× | |
| 15 | Maranhão | ~40K | 0.91× | |
| 16 | Ceará | ~60K | 0.89× | |
| 17 | Amazonas | ~20K | 0.87× | |
| 18 | Mato Grosso do Sul | ~20K | 0.87× | |
| 19 | Piauí | ~20K | 0.85× | |
| 20 | Acre | ~5K | 0.85× | |
| 21 | Roraima | ~4K | 0.85× | |
| 22 | Santa Catarina | ~60K | 0.82× | |
| 23 | Goiás | ~50K | 0.78× | |
| 24 | Rondônia | ~10K | 0.76× | |
| 25 | Mato Grosso | ~20K | 0.75× | |
| 26 | Paraná | ~70K | 0.73× | |
| 27 | Tocantins | ~7K | 0.69× |
The strongest cross-interests of the Zeca Pagodinho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Omega | Music & Radio | 21.56× | ||
| 02 | Guaco | Music & Radio | 21.56× | ||
| 03 | Los Hermanos | Music & Radio | 21.56× | ||
| 04 | cocoon | Music & Radio | 20.41× | ||
| 05 | Jorge Aragão | Music & Radio | 17.46× | ||
| 06 | Arlindo Cruz | Music & Radio | 17.02× | ||
| 07 | Martinho da Vila | Music & Radio | 12.77× | ||
| 08 | Diogo Nogueira | Music & Radio | 10.43× | ||
| 09 | Seu Jorge | Movies & TV | 9.90× | ||
| 10 | thiaguinho | Music & Radio | 8.09× | ||
| 11 | Emilia | Music & Radio | 7.90× | ||
| 12 | Matuê | Music & Radio | 7.55× | ||
| 13 | Alexandre Pires | Music & Radio | 5.68× | ||
| 14 | YouTube Music | Internet & Social Media | 3.63× | ||
| 15 | Samba school | Music & Radio | 3.04× | ||
| 16 | Samba | Music & Radio | 2.94× | ||
| 17 | Ira! | Music & Radio | 2.79× | ||
| 18 | Roberto Carlos (singer) | Music & Radio | 2.44× | ||
| 19 | Preta Gil | Music & Radio | 1.95× | ||
| 20 | Sports | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.08× | |
| Community Orientation | OPEN | 1.08× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× |
Zeca Pagodinho has an estimated audience of 1,546,022 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
67.0% of Zeca Pagodinho fans are female, 33.0% are male, with an average age of 36.1 years.
Zeca Pagodinho fans show strongest brand affinity for Arlindo Cruz (17.02×), Omega (21.56×), and Diogo Nogueira (10.43×) over the country average.
Zeca Pagodinho fans in Brazil are most concentrated in São Paulo (reach ~500K), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Zeca Pagodinho itself, the audience over-indexes on Omega (21.56×), Diogo Nogueira (10.43×), Guaco (21.56×), and Jorge Aragão (17.46×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Zeca Pagodinho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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