A data profile of the people who buy, follow and care about Ariana Grande in Brazil — modelled from more than twelve digital signal sources. Ariana Grande has an estimated audience of 3,560,078 people in Brazil.
The average Ariana Grande fan in Brazil is 31.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Sabrina Carpenter, Shakira, Fantasia, with strongest over-indexing on Sabrina Carpenter (12.43× the country average).
Demographically, the Ariana Grande audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ariana Grande fan in Brazil is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.
The key figures that characterise the Ariana Grande profile in Brazil.
63.4% are female, 36.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 31.3 |
| Estimated audience size | 3,560,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Ariana Grande audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 6.4% |
| Brazil | 5.2% |
Where the Ariana Grande audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~70K | 1.20× | |
| 02 | São Paulo | ~1M | 1.19× | |
| 03 | Amazonas | ~70K | 1.18× | |
| 04 | Rio de Janeiro | ~400K | 1.12× | |
| 05 | Pernambuco | ~200K | 1.12× | |
| 06 | Alagoas | ~60K | 1.12× | |
| 07 | Rio Grande do Sul | ~200K | 1.08× | |
| 08 | Paraná | ~200K | 1.04× | |
| 09 | Pará | ~100K | 1.04× | |
| 10 | Rio Grande do Norte | ~60K | 1.04× | |
| 11 | Sergipe | ~40K | 1.03× | |
| 12 | Amapá | ~10K | 1.03× | |
| 13 | Santa Catarina | ~200K | 1.02× | |
| 14 | Ceará | ~200K | 1.01× | |
| 15 | Paraíba | ~70K | 1.01× | |
| 16 | Minas Gerais | ~400K | 0.99× | |
| 17 | Espírito Santo | ~70K | 0.98× | |
| 18 | Maranhão | ~80K | 0.97× | |
| 19 | Roraima | ~9K | 0.97× | |
| 20 | Bahia | ~200K | 0.95× | |
| 21 | Mato Grosso do Sul | ~50K | 0.95× | |
| 22 | Goiás | ~100K | 0.91× | |
| 23 | Acre | ~10K | 0.89× | |
| 24 | Piauí | ~40K | 0.87× | |
| 25 | Rondônia | ~20K | 0.83× | |
| 26 | Mato Grosso | ~50K | 0.77× | |
| 27 | Tocantins | ~20K | 0.73× |
The strongest cross-interests of the Ariana Grande audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Aguilera | Music & Radio | 13.19× | ||
| 02 | Sabrina Carpenter | Music & Radio | 12.43× | ||
| 03 | Hailee Steinfeld | Movies & TV | 9.85× | ||
| 04 | Rihanna | Music & Radio | 9.31× | ||
| 05 | Lana Del Rey | Music & Radio | 9.18× | ||
| 06 | Dua Lipa | Music & Radio | 8.80× | ||
| 07 | Angèle | Music & Radio | 8.12× | ||
| 08 | Shakira | Music & Radio | 7.72× | ||
| 09 | Fantasia | Music & Radio | 7.61× | ||
| 10 | Shawn Mendes | Music & Radio | 7.60× | ||
| 11 | Chappell Roan | Music & Radio | 7.54× | ||
| 12 | Bruno Mars | Music & Radio | 6.98× | ||
| 13 | Kim Kardashian | Movies & TV | 6.70× | ||
| 14 | Mia Khalifa | Movies & TV | 6.70× | ||
| 15 | Justin Bieber | Music & Radio | 6.56× | ||
| 16 | Mariah Carey | Music & Radio | 6.34× | ||
| 17 | Billie Eilish | Music & Radio | 6.31× | ||
| 18 | Whitney Houston | Music & Radio | 6.30× | ||
| 19 | Zendaya | Movies & TV | 5.93× | ||
| 20 | Taylor Swift | Music & Radio | 4.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Social Media Usage | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.97× | |
| Career Orientation | POWER | 1.00× |
Ariana Grande has an estimated audience of 3,560,078 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
63.4% of Ariana Grande fans are female, 36.6% are male, with an average age of 31.3 years.
Ariana Grande fans show strongest brand affinity for Sabrina Carpenter (12.43×), Shakira (7.72×), and Fantasia (7.61×) over the country average.
Ariana Grande fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ariana Grande itself, the audience over-indexes on Shakira (7.72×), Fantasia (7.61×), Rihanna (9.31×), and Dua Lipa (8.8×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ariana Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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