Rascasse Audience Intelligence

Cariño Audience in United States

A data profile of the people who buy, follow and care about Cariño in United States — modelled from more than twelve digital signal sources. Cariño has an estimated audience of 893,831 people in United States.

#495among Singer-songwriter in United States#5780among Person in United States#3354in Music & Radio

The average Cariño fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Kaiser Permanente, FIFA World Cup, Max Verstappen, with strongest over-indexing on Kaiser Permanente (19.07× the country average).

Demographically, the Cariño audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cariño fan in United States is balanced, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Kaiser Permanente.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cariño profile in United States.

Audience size
894K
in United States
Gender
54.1%♀
45.9% male
Age
32.8
average years
Country rank
#25518
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cariño fans

54.1% are female, 45.9% are male, average age 32.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Cariño audience in United States
MetricValue
Female54.1%
Male45.9%
Average age32.8
Estimated audience size893,831
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Cariño audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3922%
40-4914%
50+7%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Cariño audience comes from United States.

Worldwide audience distribution share by country for Cariño
CountryShare
United States45.0%
Spain13.5%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cariño audience in United States is strongest.

Fig. 05

Top regions by affinity

Cariño fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K5.95×
02New Mexico~10K2.57×
03California~200K1.82×
04Idaho~8K1.79×
05Texas~100K1.75×
06South Dakota~3K1.55×
07Oregon~10K1.37×
08Oklahoma~10K1.35×
09Tennessee~20K1.21×
10Arizona~20K1.08×
11Nevada~9K1.05×
12Indiana~20K1.00×
13Kentucky~10K0.98×
14Arkansas~7K0.97×
15Alaska~2K0.93×
16Florida~50K0.90×
17Kansas~6K0.90×
18Washington~20K0.87×
19Utah~7K0.87×
20North Dakota~2K0.87×
21Nebraska~4K0.85×
22Hawaii~3K0.85×
23Louisiana~9K0.84×
24Montana~2K0.83×
25Vermont~1K0.83×
26Missouri~10K0.81×
27Rhode Island~2K0.80×
28Colorado~10K0.79×
29Wisconsin~10K0.79×
30Iowa~6K0.79×
31Washington, District of Columbia~2K0.79×
32Delaware~2K0.79×
33Georgia~20K0.78×
34Virginia~20K0.78×
35West Virginia~3K0.78×
36North Carolina~20K0.77×
37Mississippi~5K0.76×
38Maine~2K0.75×
39Minnesota~9K0.73×
40Alabama~9K0.73×
41New Hampshire~2K0.73×
42Maryland~10K0.72×
43Connecticut~6K0.72×
44South Carolina~9K0.71×
45Michigan~20K0.70×
46New York~30K0.69×
47Ohio~20K0.67×
48New Jersey~10K0.67×
49Massachusetts~10K0.62×
50Pennsylvania~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Cariño, United States
0.61×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cariño audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cariño audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports27.96×
02GrammarlyBusiness & Career25.22×
03Max VerstappenSports20.00×
04Rami MalekMovies & TV20.00×
05Fernando AlonsoSports20.00×
06Ayrton SennaSports20.00×
07Daniel RicciardoSports20.00×
08Kaiser PermanenteBusiness & Career19.07×
09La LigaSports8.40×
10Art DecoArts & Culture5.92×
11FIFA World CupSports5.23×
12Non-alcoholic beverageFood & Beverages4.40×
13Sustainable energyHome & Garden4.05×
14Major League SoccerSports3.73×
15EarringFashion & Accessoires3.65×
16Solar energyHome & Garden3.00×
17GemstoneFashion & Accessoires2.87×
18BraceletFashion & Accessoires2.74×
19Google MapsInternet & Social Media2.07×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cariño audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cariño audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.08×
Family OrientationCONSERVATISM1.66×
SustainabilityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cariño audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Quality AwarenessPREMIUM0.95×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cariño have in United States?

Cariño has an estimated audience of 893,831 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Cariño fans?

54.1% of Cariño fans are female, 45.9% are male, with an average age of 32.8 years.

03

Which brands do Cariño fans like most?

Cariño fans show strongest brand affinity for Kaiser Permanente (19.07×), FIFA World Cup (5.23×), and Max Verstappen (20×) over the country average.

04

Where do Cariño fans live in United States?

Cariño fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cariño fans also like?

Beyond Cariño itself, the audience over-indexes on FIFA World Cup (5.23×), Max Verstappen (20×), Grammarly (25.22×), and Rami Malek (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Cariño audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cariño. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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