Study abroad organization Audience in United States

Study abroad organization has an estimated audience of 621,414 people in United States. 51.8% are female, 48.2% are male, average age 29.9. Top regions: California, Indiana, Oklahoma. Top brand affinities: Student exchange program, Tony Danza, Luxury Travel, Rue La La, Planet Fitness.

The average Study abroad organization fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Indiana, Oklahoma. Top brand affinities include Student exchange program, Tony Danza, Luxury Travel, with strongest over-indexing on Student exchange program (62.69× the country average). Demographically, the Study abroad organization audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Study abroad organization fans

Demographic split for Study abroad organization audience in United States
MetricValue
Female51.8%
Male48.2%
Average age29.9
Estimated audience size621,414

Audience persona

The typical Study abroad organization fan in United States is balanced, around 29.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Student exchange program.

Top regions in United States

Top regions ranked by reach for Study abroad organization in United States
RegionReachAffinity
California16,4510.24×
Indiana11,7601.04×
Oklahoma10,0461.46×
Texas9,8320.18×
Florida9,4180.22×
Illinois8,8890.43×
Louisiana8,8121.1×
Kentucky8,2391.06×
New York7,5720.22×
Arkansas6,8481.34×
Vermont6,7916.23×
Pennsylvania6,4620.31×
Alabama6,3800.73×
North Carolina6,3790.34×
Ohio6,3530.33×
Virginia6,2050.41×
Colorado6,1880.63×
Tennessee6,0780.49×
South Carolina6,0350.65×
Massachusetts5,9600.49×
Kansas5,8781.2×
Idaho5,8771.89×
Michigan5,8720.36×
Wisconsin5,8410.62×
Missouri5,6940.57×
Hawaii5,6142.1×
Iowa5,5801.09×
Maine5,5202.48×
Georgia5,4230.28×
New Hampshire5,2442.14×
Minnesota5,2190.59×
Arizona5,1920.41×
Nebraska5,1351.65×
Connecticut5,1270.82×
Nevada5,0910.85×
Rhode Island5,0632.56×
Oregon5,0260.71×
Utah4,9960.9×
Maryland4,9390.46×
New Jersey4,9270.31×
Washington4,6540.37×
Washington, District of Columbia3,2741.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Study abroad organization audience
BrandAffinityCategory
Student exchange program62.69×Business & Career
Tony Danza44.6×Movies & TV
Luxury Travel14.66×Travel & Leisure
Rue La La31.62×Shopping
Planet Fitness4.24×Sports
Colgate University22.94×Business & Career
Bachelor of Business Administration38.78×Business & Career
United States national football team17.67×Sports
Master of Business Administration7.35×Business & Career
Livemusic4.81×Music & Radio
Term life insurance15.32×Business & Career
Diaper bag5.4×Kids & Family
Canada3.67×Travel & Leisure
Bass guitar3.8×Music & Radio
Harvard University8.21×Business & Career
JBL11.05×Technology & Electronics
Prepackaged meal11.37×Food & Beverages
Luxury Bags14.35×Fashion & Accessoires
Master's degree4.49×Business & Career
Boston Marathon9.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Study abroad organization audience
TraitClusterScore
Luxury OrientationPREMIUM3.86
Risk AppetiteTHRILL1.67
Quality AwarenessPREMIUM1.36
TravellingTHRILL1.29
Career OrientationPOWER1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Study abroad organization
CountryShare
India25.2%
United States12.2%
Japan6.5%

See Study abroad organization audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Study abroad organization have in United States?

Study abroad organization has an estimated audience of 621,414 people in United States, concentrated in California and Indiana.

What is the gender split and age of Study abroad organization fans?

51.8% of Study abroad organization fans are female, 48.2% are male, with an average age of 29.9 years.

Which brands do Study abroad organization fans like most?

Study abroad organization fans show strongest brand affinity for Student exchange program (62.69×), Tony Danza (44.6×), and Luxury Travel (14.66×) over the country average.

Where do Study abroad organization fans live in United States?

Study abroad organization fans in United States are most concentrated in California (reach 16,451), Indiana (reach 11,760), and Oklahoma (reach 10,046). These three regions account for the largest share of the active audience.

What other brands do Study abroad organization fans also like?

Beyond Study abroad organization itself, the audience over-indexes on Tony Danza (44.6×), Luxury Travel (14.66×), Rue La La (31.62×), and Planet Fitness (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Study abroad organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.