Rascasse Audience Intelligence

Study abroad organization Audience in United States

A data profile of the people who buy, follow and care about Study abroad organization in United States — modelled from more than twelve digital signal sources. Study abroad organization has an estimated audience of 621,414 people in United States.

#10501among Topic in United States#2011in Business & Career

The average Study abroad organization fan in United States is 29.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Student exchange program, Master of Business Administration, Tony Danza, with strongest over-indexing on Student exchange program (97.96× the country average).

Demographically, the Study abroad organization audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Study abroad organization fan in United States is balanced, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Student exchange program.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study abroad organization profile in United States.

Audience size
621K
in United States
Gender
51.8%♀
48.2% male
Age
29.9
average years
Country rank
#32127
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study abroad organization fans

51.8% are female, 48.2% are male, average age 29.9.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Study abroad organization audience in United States
MetricValue
Female51.8%
Male48.2%
Average age29.9
Estimated audience size621,414
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Study abroad organization audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Study abroad organization audience comes from United States.

Worldwide audience distribution share by country for Study abroad organization
CountryShare
India25.2%
United States12.2%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study abroad organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Study abroad organization fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.93×
02Washington, District of Columbia~2K1.22×
03Maine~3K1.21×
04Rhode Island~2K1.20×
05New Hampshire~3K1.18×
06Hawaii~3K1.12×
07Idaho~3K1.10×
08Alaska~1K1.07×
09Nebraska~3K1.06×
10Oklahoma~7K1.05×
11Iowa~5K1.03×
12Arkansas~5K1.03×
13Kansas~5K1.03×
14Louisiana~8K1.01×
15New Mexico~3K1.01×
16Montana~2K1.01×
17Kentucky~8K1.00×
18Delaware~2K1.00×
19South Dakota~1K1.00×
20North Dakota~1K1.00×
21Mississippi~5K0.99×
22West Virginia~3K0.99×
23Indiana~10K0.98×
24Alabama~9K0.98×
25Oregon~7K0.98×
26Connecticut~6K0.98×
27Nevada~6K0.97×
28Utah~5K0.97×
29Minnesota~8K0.95×
30South Carolina~9K0.94×
31Wisconsin~9K0.94×
32Missouri~9K0.93×
33Colorado~9K0.93×
34Tennessee~10K0.92×
35Maryland~10K0.92×
36Arizona~10K0.91×
37Massachusetts~10K0.91×
38Washington~10K0.90×
39Michigan~10K0.89×
40Virginia~10K0.89×
41Georgia~20K0.88×
42North Carolina~20K0.88×
43New Jersey~10K0.88×
44Ohio~20K0.87×
45Pennsylvania~20K0.86×
46Illinois~20K0.84×
47New York~30K0.80×
48Florida~30K0.79×
49Texas~40K0.77×
50California~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Study abroad organization, United States
0.70×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study abroad organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study abroad organization audience
#·InterestCategoryAffinity×
01Student exchange programBusiness & Career97.96×
02Tony DanzaMovies & TV57.32×
03Colgate UniversityBusiness & Career32.19×
04Ferris wheelTravel & Leisure22.64×
05Master of Business AdministrationBusiness & Career17.04×
06Yale UniversityBusiness & Career17.04×
07United States national football teamSports16.76×
08Lost in SpaceMovies & TV15.58×
09Carnegie Mellon UniversityBusiness & Career13.50×
10GrammarlyBusiness & Career10.92×
11Borussia DortmundSports10.13×
12Harvard UniversityBusiness & Career9.28×
13Master's degreeBusiness & Career6.54×
14ScholarshipKids & Family6.01×
15CanadaTravel & Leisure5.25×
16Academic degreeBusiness & Career5.18×
17Brittany SnowMovies & TV4.71×
18Diaper bagKids & Family4.12×
19Bachelor's degreeBusiness & Career3.37×
20Google DriveTechnology & Electronics2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study abroad organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Study abroad organization audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Career OrientationPOWER1.67×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Study abroad organization audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Study abroad organization have in United States?

Study abroad organization has an estimated audience of 621,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Study abroad organization fans?

51.8% of Study abroad organization fans are female, 48.2% are male, with an average age of 29.9 years.

03

Which brands do Study abroad organization fans like most?

Study abroad organization fans show strongest brand affinity for Student exchange program (97.96×), Master of Business Administration (17.04×), and Tony Danza (57.32×) over the country average.

04

Where do Study abroad organization fans live in United States?

Study abroad organization fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Study abroad organization fans also like?

Beyond Study abroad organization itself, the audience over-indexes on Master of Business Administration (17.04×), Tony Danza (57.32×), Colgate University (32.19×), and Canada (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Study abroad organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Study abroad organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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