Rascasse Audience Intelligence

Pearson Language Tests Audience in United States

A data profile of the people who buy, follow and care about Pearson Language Tests in United States — modelled from more than twelve digital signal sources. Pearson Language Tests has an estimated audience of 340,336 people in United States.

#12968among Topic in United States#2775in Business & Career

The average Pearson Language Tests fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Student exchange program, Language school, University of St Andrews, with strongest over-indexing on Student exchange program (117.09× the country average).

Demographically, the Pearson Language Tests audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pearson Language Tests fan in United States is more female, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Student exchange program.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pearson Language Tests profile in United States.

Audience size
340K
in United States
Gender
57.7%♀
42.3% male
Age
32.3
average years
Country rank
#45296
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pearson Language Tests fans

57.7% are female, 42.3% are male, average age 32.3.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Pearson Language Tests audience in United States
MetricValue
Female57.7%
Male42.3%
Average age32.3
Estimated audience size340,336
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Pearson Language Tests audience in United States
Age bracketShare%
16-1944%
20-2916%
30-3912%
40-4918%
50+10%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Pearson Language Tests audience comes from United States.

Worldwide audience distribution share by country for Pearson Language Tests
CountryShare
India21.4%
Nepal11.4%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pearson Language Tests audience in United States is strongest.

Fig. 05

Top regions by affinity

Pearson Language Tests fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.66×
02Washington, District of Columbia~2K1.61×
03Oregon~6K1.42×
04Alabama~7K1.41×
05Maryland~8K1.34×
06Virginia~10K1.25×
07New York~20K1.23×
08Washington~8K1.23×
09Massachusetts~8K1.20×
10New Jersey~10K1.16×
11Utah~4K1.16×
12Georgia~10K1.11×
13Nevada~4K1.11×
14Illinois~10K1.10×
15Hawaii~2K1.08×
16North Dakota<1K1.07×
17Arizona~7K1.05×
18Pennsylvania~10K1.02×
19Arkansas~3K1.01×
20Texas~30K0.99×
21Florida~20K0.99×
22Missouri~5K0.99×
23Idaho~2K0.98×
24North Carolina~10K0.97×
25Colorado~5K0.97×
26South Dakota<1K0.97×
27Alaska<1K0.97×
28Minnesota~5K0.96×
29Connecticut~3K0.96×
30Louisiana~4K0.95×
31Kansas~3K0.94×
32Vermont<1K0.94×
33Delaware<1K0.93×
34Mississippi~3K0.92×
35Rhode Island<1K0.92×
36Montana<1K0.91×
37New Mexico~2K0.90×
38New Hampshire~1K0.90×
39Oklahoma~3K0.89×
40West Virginia~1K0.89×
41Maine~1K0.89×
42Michigan~8K0.88×
43South Carolina~4K0.88×
44Ohio~9K0.87×
45Tennessee~6K0.87×
46Kentucky~4K0.87×
47Iowa~2K0.87×
48Nebraska~1K0.87×
49Indiana~5K0.85×
50Wisconsin~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Pearson Language Tests, United States
0.76×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pearson Language Tests audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pearson Language Tests audience
#·InterestCategoryAffinity×
01Student exchange programBusiness & Career117.09×
02University of St AndrewsBusiness & Career78.04×
03Language schoolKids & Family44.71×
04University of CambridgeBusiness & Career34.21×
05Deepika PadukoneMovies & TV25.60×
06Katrina KaifMovies & TV22.18×
07FlipkartShopping20.12×
08Shah Rukh KhanMovies & TV18.00×
09OrangeTechnology & Electronics17.01×
10International educationBusiness & Career14.02×
11HindiPolitics & Society13.13×
12United States national football teamSports12.00×
13University of OxfordBusiness & Career11.85×
14Austin ButlerMovies & TV11.75×
15GlobalizationPolitics & Society7.36×
16ScholarshipKids & Family6.59×
17Academic degreeBusiness & Career5.96×
18Investment bankingBusiness & Career4.75×
19UniversityBusiness & Career2.94×
20Google DriveTechnology & Electronics2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pearson Language Tests audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pearson Language Tests audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.66×
Community OrientationOPEN1.65×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pearson Language Tests audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.99×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pearson Language Tests have in United States?

Pearson Language Tests has an estimated audience of 340,336 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pearson Language Tests fans?

57.7% of Pearson Language Tests fans are female, 42.3% are male, with an average age of 32.3 years.

03

Which brands do Pearson Language Tests fans like most?

Pearson Language Tests fans show strongest brand affinity for Student exchange program (117.09×), Language school (44.71×), and University of St Andrews (78.04×) over the country average.

04

Where do Pearson Language Tests fans live in United States?

Pearson Language Tests fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pearson Language Tests fans also like?

Beyond Pearson Language Tests itself, the audience over-indexes on Language school (44.71×), University of St Andrews (78.04×), University of Cambridge (34.21×), and Flipkart (20.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pearson Language Tests audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearson Language Tests. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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