Pearson Language Tests Audience in United States

Pearson Language Tests logo

Pearson Language Tests has an estimated audience of 340,336 people in United States. 57.7% are female, 42.3% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Pro-Ject, jordy nelson, Product design, Jill Scott.

The average Pearson Language Tests fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Pro-Ject, jordy nelson, with strongest over-indexing on Cam Ward (8.99× the country average). Demographically, the Pearson Language Tests audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pearson Language Tests fans

Demographic split for Pearson Language Tests audience in United States
MetricValue
Female57.7%
Male42.3%
Average age32.3
Estimated audience size340,336

Audience persona

The typical Pearson Language Tests fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Pearson Language Tests in United States
RegionReachAffinity
California68,4431.83×
Texas29,1201×
New York25,7191.35×
Florida22,4870.98×
Illinois13,0131.15×
Pennsylvania11,3790.99×
Georgia11,1731.07×
Virginia11,1421.34×
New Jersey10,8191.25×
North Carolina9,7820.96×
Ohio8,9450.85×
Washington8,6301.26×
Maryland8,5961.47×
Massachusetts8,5301.27×
Michigan7,7290.87×
Arizona7,5451.09×
Alabama7,2301.52×
Oregon5,9951.54×
Tennessee5,7340.84×
Colorado5,5611.04×
Missouri5,3720.98×
Indiana5,0050.8×
Minnesota4,4660.92×
South Carolina4,2860.84×
Louisiana4,1250.94×
Nevada3,9201.19×
Kentucky3,7170.87×
Utah3,7111.22×
Connecticut3,3630.99×
Wisconsin3,3320.65×
Oklahoma3,1590.84×
Arkansas2,5250.9×
Mississippi2,3820.85×
Kansas2,2950.86×
Iowa2,2390.8×
Washington, District of Columbia2,1302.08×
Hawaii1,6441.12×
Idaho1,5610.91×
Nebraska1,2810.75×
New Mexico1,1910.7×
West Virginia1,1040.7×
New Hampshire9670.72×
Rhode Island8240.76×
Maine8230.68×
Delaware7620.81×
North Dakota6920.99×
Montana6300.67×
South Dakota5630.72×
Alaska5160.71×
Vermont4050.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pearson Language Tests audience
BrandAffinityCategory
Cam Ward8.99×Sports
Pro-Ject7.16×Music & Radio
jordy nelson26.71×Sports
Product design3.19×Business & Career
Jill Scott7.63×Music & Radio
Elsword17.5×Games
Emperor Entertainment Group12.34×Business & Career
Natural rubber2.12×Cars & Mobility
Combat sport1.57×Sports
Noodle (Gorillaz)3.48×Music & Radio
Endless Space22.23×Games
Electrolyte4.26×Health
Keegan Bradley6.6×Sports
Home equity1.71×Home & Garden
Tech News7.3×Technology & Electronics
TeachHUB3.03×Business & Career
Historic site3.19×Arts & Culture
Bank account1.83×Business & Career
UK garage3.97×Music & Radio
Jeep Wagoneer3.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pearson Language Tests audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.5
MindfulnessBALANCE1.44
Pet OwnershipJOY1.42
Community OrientationOPEN1.37
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Pearson Language Tests
CountryShare
India21.4%
Nepal11.5%
United States10.2%

See Pearson Language Tests audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pearson Language Tests have in United States?

Pearson Language Tests has an estimated audience of 340,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Pearson Language Tests fans?

57.7% of Pearson Language Tests fans are female, 42.3% are male, with an average age of 32.3 years.

Which brands do Pearson Language Tests fans like most?

Pearson Language Tests fans show strongest brand affinity for Cam Ward (8.99×), Pro-Ject (7.16×), and jordy nelson (26.71×) over the country average.

Where do Pearson Language Tests fans live in United States?

Pearson Language Tests fans in United States are most concentrated in California (reach 68,443), Texas (reach 29,120), and New York (reach 25,719). These three regions account for the largest share of the active audience.

What other brands do Pearson Language Tests fans also like?

Beyond Pearson Language Tests itself, the audience over-indexes on Pro-Ject (7.16×), jordy nelson (26.71×), Product design (3.19×), and Jill Scott (7.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearson Language Tests. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.