Ska Audience in Germany
Ska has an estimated audience of 1,086,654 people in Germany. 46.4% are female, 53.6% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bossa nova, Circus Krone, Tango music, Satire, German television comedy.
The average Ska fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bossa nova, Circus Krone, Tango music, with strongest over-indexing on Bossa nova (56.99× the country average). Demographically, the Ska audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Ska fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.7 |
| Estimated audience size | 1,086,654 |
Audience persona
The typical Ska fan in Germany is balanced, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Bossa nova.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,690 | 0.94× |
| Bayern | 168,989 | 0.97× |
| Baden-Württemberg | 134,763 | 0.91× |
| Niedersachsen | 104,098 | 0.99× |
| Hessen | 103,773 | 1.25× |
| Berlin | 66,194 | 1.36× |
| Sachsen | 59,788 | 1.12× |
| Rheinland-Pfalz | 55,449 | 1.02× |
| Schleswig-Holstein | 36,579 | 0.94× |
| Sachsen-Anhalt | 30,343 | 1.08× |
| Hamburg | 29,014 | 1.18× |
| Brandenburg | 28,123 | 0.83× |
| Thüringen | 24,950 | 0.9× |
| Mecklenburg-Vorpommern | 16,607 | 0.8× |
| Saarland | 10,879 | 0.82× |
| Bremen | 8,335 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 56.99× | Music & Radio |
| Circus Krone | 30.46× | Travel & Leisure |
| Tango music | 48.24× | Music & Radio |
| Satire | 8.81× | Literature |
| German television comedy | 9.18× | Movies & TV |
| American folk music | 11.46× | Music & Radio |
| Livemusic | 4.58× | Music & Radio |
| Country rap | 6.92× | Music & Radio |
| Flogging Molly | 53.01× | Music & Radio |
| Jamie Lee Curtis | 7.92× | Movies & TV |
| House music | 2.91× | Music & Radio |
| Italo disco | 8.53× | Music & Radio |
| Bluegrass music | 10.3× | Music & Radio |
| Pets | 1.72× | Pets & Animals |
| Western Union | 3.85× | Business & Career |
| Tagesschau | 1.79× | Movies & TV |
| Synthpop | 11.22× | Music & Radio |
| Real property | 3.91× | Home & Garden |
| Musical instrument | 2.77× | Music & Radio |
| Allgäu | 4.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Travelling | THRILL | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 7.4% |
| Mexico | 5.2% |
See Ska audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Ska have in Germany?
Ska has an estimated audience of 1,086,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ska fans?
46.4% of Ska fans are female, 53.6% are male, with an average age of 35.7 years.
Which brands do Ska fans like most?
Ska fans show strongest brand affinity for Bossa nova (56.99×), Circus Krone (30.46×), and Tango music (48.24×) over the country average.
Where do Ska fans live in Germany?
Ska fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,690), Bayern (reach 168,989), and Baden-Württemberg (reach 134,763). These three regions account for the largest share of the active audience.
What other brands do Ska fans also like?
Beyond Ska itself, the audience over-indexes on Circus Krone (30.46×), Tango music (48.24×), Satire (8.81×), and German television comedy (9.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.