A data profile of the people who buy, follow and care about Ska in Germany — modelled from more than twelve digital signal sources. Ska has an estimated audience of 1,086,654 people in Germany.
The average Ska fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bossa nova, Circus Krone, American folk music, with strongest over-indexing on Bossa nova (55.38× the country average).
Demographically, the Ska audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ska fan in Germany is balanced, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Ska profile in Germany.
46.4% are female, 53.6% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.7 |
| Estimated audience size | 1,086,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Ska audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 7.4% |
| Mexico | 5.2% |
Where the Ska audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.26× | |
| 02 | Hessen | ~100K | 1.22× | |
| 03 | Hamburg | ~30K | 1.16× | |
| 04 | Sachsen | ~60K | 1.08× | |
| 05 | Sachsen-Anhalt | ~30K | 1.06× | |
| 06 | Rheinland-Pfalz | ~50K | 0.99× | |
| 07 | Niedersachsen | ~100K | 0.98× | |
| 08 | Bremen | ~9K | 0.97× | |
| 09 | Bayern | ~200K | 0.96× | |
| 10 | Schleswig-Holstein | ~40K | 0.96× | |
| 11 | Thüringen | ~30K | 0.96× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.92× | |
| 13 | Saarland | ~10K | 0.92× | |
| 14 | Baden-Württemberg | ~100K | 0.91× | |
| 15 | Brandenburg | ~30K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.87× |
The strongest cross-interests of the Ska audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bossa nova | Music & Radio | 55.38× | ||
| 02 | Flogging Molly | Music & Radio | 52.81× | ||
| 03 | Tango music | Music & Radio | 32.03× | ||
| 04 | Circus Krone | Travel & Leisure | 29.08× | ||
| 05 | Motionless in White | Music & Radio | 25.29× | ||
| 06 | Barry White | Music & Radio | 24.35× | ||
| 07 | A. J. McLean | Music & Radio | 17.84× | ||
| 08 | American folk music | Music & Radio | 13.44× | ||
| 09 | Bluegrass music | Music & Radio | 12.05× | ||
| 10 | Indian Premier League | Sports | 10.51× | ||
| 11 | Acid jazz | Music & Radio | 9.57× | ||
| 12 | Alice Cooper (band) | Music & Radio | 7.64× | ||
| 13 | Livemusic | Music & Radio | 4.18× | ||
| 14 | Car wash | Cars & Mobility | 4.11× | ||
| 15 | Nina Chuba | Music & Radio | 3.83× | ||
| 16 | Crime fiction | Literature | 3.55× | ||
| 17 | Michael Jackson | Music & Radio | 2.61× | ||
| 18 | Tagesschau | Movies & TV | 2.22× | ||
| 19 | Batman | Movies & TV | 2.17× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Tradition | CONSERVATISM | 1.58× | |
| Pet Ownership | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Sports Activity | POWER | 0.79× | |
| DIY Mentality | THRILL | 0.90× |
Ska has an estimated audience of 1,086,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
46.4% of Ska fans are female, 53.6% are male, with an average age of 35.7 years.
Ska fans show strongest brand affinity for Bossa nova (55.38×), Circus Krone (29.08×), and American folk music (13.44×) over the country average.
Ska fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ska itself, the audience over-indexes on Circus Krone (29.08×), American folk music (13.44×), Barry White (24.35×), and Tango music (32.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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