Ska Audience in Germany
Ska has an estimated audience of 1,086,654 people in Germany. 46.4% are female, 53.6% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Dog breed, Unique Gifts, Hoogezand, Hobby Lobby.
The average Ska fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Dog breed, Unique Gifts, with strongest over-indexing on KLIX (AM) (5.07× the country average). Demographically, the Ska audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Ska fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.7 |
| Estimated audience size | 1,086,654 |
Audience persona
The typical Ska fan in Germany is balanced, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,690 | 0.94× |
| Bayern | 168,989 | 0.97× |
| Baden-Württemberg | 134,763 | 0.91× |
| Niedersachsen | 104,098 | 0.99× |
| Hessen | 103,773 | 1.25× |
| Berlin | 66,194 | 1.36× |
| Sachsen | 59,788 | 1.12× |
| Rheinland-Pfalz | 55,449 | 1.02× |
| Schleswig-Holstein | 36,579 | 0.94× |
| Sachsen-Anhalt | 30,343 | 1.08× |
| Hamburg | 29,014 | 1.18× |
| Brandenburg | 28,123 | 0.83× |
| Thüringen | 24,950 | 0.9× |
| Mecklenburg-Vorpommern | 16,607 | 0.8× |
| Saarland | 10,879 | 0.82× |
| Bremen | 8,335 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.07× | Music & Radio |
| Dog breed | 1.78× | Pets & Animals |
| Unique Gifts | 1.92× | Shopping |
| Hoogezand | 30.46× | Travel & Leisure |
| Hobby Lobby | 8.48× | Home & Garden |
| Corona (band) | 3.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.51× | News |
| Neon Genesis Evangelion (manga) | 7.46× | Literature |
| Hudson, New York | 6.51× | Travel & Leisure |
| Israel | 2.11× | Travel & Leisure |
| Progressive rock | 1.64× | Music & Radio |
| Birthday Gifts | 1.71× | Kids & Family |
| Snow White (Fables) | 2.27× | Literature |
| Kissin' Dynamite | 7.76× | Music & Radio |
| Christmas Gift | 1.59× | Kids & Family |
| Kodi (software) | 2.49× | Technology & Electronics |
| Esra Erol | 4.59× | Movies & TV |
| myDealZ | 2.08× | Shopping |
| Preacher (comics) | 4.87× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Travelling | THRILL | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 7.4% |
| Mexico | 5.2% |
See Ska audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Ska have in Germany?
Ska has an estimated audience of 1,086,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ska fans?
46.4% of Ska fans are female, 53.6% are male, with an average age of 35.7 years.
Which brands do Ska fans like most?
Ska fans show strongest brand affinity for KLIX (AM) (5.07×), Dog breed (1.78×), and Unique Gifts (1.92×) over the country average.
Where do Ska fans live in Germany?
Ska fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,690), Bayern (reach 168,989), and Baden-Württemberg (reach 134,763). These three regions account for the largest share of the active audience.
What other brands do Ska fans also like?
Beyond Ska itself, the audience over-indexes on Dog breed (1.78×), Unique Gifts (1.92×), Hoogezand (30.46×), and Hobby Lobby (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.