Rascasse Audience Intelligence

Real estate license Audience in Germany

A data profile of the people who buy, follow and care about Real estate license in Germany — modelled from more than twelve digital signal sources. Real estate license has an estimated audience of 528,288 people in Germany.

#4536among Topic in Germany#855in Business & Career

The average Real estate license fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Townhouse, Mortgage broker, with strongest over-indexing on ImmoScout24 (7.58× the country average).

Demographically, the Real estate license audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real estate license fan in Germany is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate license profile in Germany.

Audience size
528K
in Germany
Gender
51.2%♀
48.8% male
Age
40.2
average years
Country rank
#11231
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate license fans

51.2% are female, 48.8% are male, average age 40.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Real estate license audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age40.2
Estimated audience size528,288
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Real estate license audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Real estate license audience comes from Germany.

Worldwide audience distribution share by country for Real estate license
CountryShare
United States39.5%
Canada5.1%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate license audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real estate license fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.48×
02Saarland~8K1.19×
03Mecklenburg-Vorpommern~10K1.12×
04Sachsen-Anhalt~10K1.09×
05Thüringen~10K1.06×
06Brandenburg~20K1.00×
07Schleswig-Holstein~20K0.96×
08Hamburg~10K0.96×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.92×
11Berlin~20K0.90×
12Niedersachsen~40K0.88×
13Hessen~30K0.86×
14Baden-Württemberg~60K0.85×
15Bayern~70K0.81×
16Nordrhein-Westfalen~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Real estate license, Germany
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate license audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate license audience
#·InterestCategoryAffinity×
01Mortgage brokerBusiness & Career56.31×
02Home equity loanBusiness & Career25.02×
03Snap!Music & Radio19.25×
04Buy to letHome & Garden19.20×
05BrokerBusiness & Career16.54×
06Immobilien ZeitungBusiness & Career15.74×
07Lothar MatthäusSports10.23×
08SpVgg Greuther FürthSports9.71×
09TownhouseHome & Garden9.26×
101. FC Union BerlinSports7.61×
11ImmoScout24Home & Garden7.58×
12Mortgage calculatorHome & Garden6.44×
13Arminia BielefeldSports6.33×
14First-time home buyer grantHome & Garden6.19×
15VfL BochumSports5.96×
163. LigaSports5.65×
17SC FreiburgSports5.05×
18RB LeipzigSports4.91×
19Starter homeHome & Garden4.80×
20Borussia MönchengladbachSports3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate license audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate license audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.00×
Career OrientationPOWER2.59×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate license audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
Healthy LifestyleBALANCE0.72×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate license have in Germany?

Real estate license has an estimated audience of 528,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Real estate license fans?

51.2% of Real estate license fans are female, 48.8% are male, with an average age of 40.2 years.

03

Which brands do Real estate license fans like most?

Real estate license fans show strongest brand affinity for ImmoScout24 (7.58×), Townhouse (9.26×), and Mortgage broker (56.31×) over the country average.

04

Where do Real estate license fans live in Germany?

Real estate license fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate license fans also like?

Beyond Real estate license itself, the audience over-indexes on Townhouse (9.26×), Mortgage broker (56.31×), Snap! (19.25×), and 3. Liga (5.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Real estate license audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real estate license. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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