Real estate license Audience in Germany
Real estate license has an estimated audience of 528,288 people in Germany. 51.2% are female, 48.8% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: ImmoScout24, Borussia Dortmund, Pokémon, RB Leipzig, VfB Stuttgart.
The average Real estate license fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include ImmoScout24, Borussia Dortmund, Pokémon, with strongest over-indexing on ImmoScout24 (9.66× the country average). Demographically, the Real estate license audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate license fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.2 |
| Estimated audience size | 528,288 |
Audience persona
The typical Real estate license fan in Germany is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 26,313 | 0.31× |
| Nordrhein-Westfalen | 24,905 | 0.22× |
| Hessen | 20,278 | 0.5× |
| Sachsen-Anhalt | 20,019 | 1.46× |
| Baden-Württemberg | 18,378 | 0.25× |
| Thüringen | 18,036 | 1.34× |
| Rheinland-Pfalz | 16,759 | 0.63× |
| Mecklenburg-Vorpommern | 16,507 | 1.64× |
| Brandenburg | 16,235 | 0.99× |
| Bremen | 16,103 | 3.56× |
| Niedersachsen | 15,355 | 0.3× |
| Sachsen | 14,582 | 0.56× |
| Schleswig-Holstein | 14,353 | 0.76× |
| Saarland | 13,752 | 2.12× |
| Berlin | 13,209 | 0.56× |
| Hamburg | 9,445 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 9.66× | Home & Garden |
| Borussia Dortmund | 4.22× | Sports |
| Pokémon | 10.87× | Games |
| RB Leipzig | 8.99× | Sports |
| VfB Stuttgart | 6.34× | Sports |
| Commercial property | 22.81× | Business & Career |
| Buy to let | 37.45× | Home & Garden |
| Eintracht Frankfurt | 4.77× | Sports |
| SC Freiburg | 8.51× | Sports |
| SpVgg Greuther Fürth | 15.75× | Sports |
| Arminia Bielefeld | 9.14× | Sports |
| Bayer 04 Leverkusen | 8.23× | Sports |
| Hertha BSC | 6.98× | Sports |
| 1. FC Union Berlin | 10.57× | Sports |
| Residential area | 8.47× | Home & Garden |
| Property finder | 6.55× | Home & Garden |
| VfL Bochum | 7.96× | Sports |
| Townhouse | 8.93× | Home & Garden |
| ICloud | 7.66× | Technology & Electronics |
| VfL Wolfsburg | 8.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.6 |
| Risk Appetite | THRILL | 2.59 |
| Career Orientation | POWER | 2.29 |
| DIY Mentality | THRILL | 1.96 |
| Sustainability | BALANCE | 1.87 |
| Design Affinity | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| Canada | 5.1% |
| Germany | 5.0% |
See Real estate license audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate license have in Germany?
Real estate license has an estimated audience of 528,288 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Real estate license fans?
51.2% of Real estate license fans are female, 48.8% are male, with an average age of 40.2 years.
Which brands do Real estate license fans like most?
Real estate license fans show strongest brand affinity for ImmoScout24 (9.66×), Borussia Dortmund (4.22×), and Pokémon (10.87×) over the country average.
Where do Real estate license fans live in Germany?
Real estate license fans in Germany are most concentrated in Bayern (reach 26,313), Nordrhein-Westfalen (reach 24,905), and Hessen (reach 20,278). These three regions account for the largest share of the active audience.
What other brands do Real estate license fans also like?
Beyond Real estate license itself, the audience over-indexes on Borussia Dortmund (4.22×), Pokémon (10.87×), RB Leipzig (8.99×), and VfB Stuttgart (6.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate license. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.