A data profile of the people who buy, follow and care about Interactive Brokers in Canada — modelled from more than twelve digital signal sources. Interactive Brokers has an estimated audience of 190,288 people in Canada.
The average Interactive Brokers fan in Canada is 35.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include E-Trade, Oanda Corporation, TD Canada Trust, with strongest over-indexing on E-Trade (47.81× the country average).
Demographically, the Interactive Brokers audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Interactive Brokers fan in Canada is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for E-Trade.
The key figures that characterise the Interactive Brokers profile in Canada.
34.8% are female, 65.2% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 35.0 |
| Estimated audience size | 190,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Interactive Brokers audience comes from Canada.
| Country | Share |
|---|---|
| United States | 13.6% |
| China | 12.4% |
| Spain | 4.9% |
Where the Interactive Brokers audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~100K | 1.99× | |
| 02 | British Columbia | ~50K | 1.90× | |
| 03 | Quebec | ~70K | 1.53× | |
| 04 | Alberta | ~30K | 1.38× | |
| 05 | Manitoba | ~6K | 0.85× | |
| 06 | Prince Edward Island | <1K | 0.76× | |
| 07 | Saskatchewan | ~4K | 0.67× | |
| 08 | Nova Scotia | ~4K | 0.64× | |
| 09 | Newfoundland and Labrador | ~2K | 0.63× | |
| 10 | New Brunswick | ~3K | 0.62× |
The strongest cross-interests of the Interactive Brokers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DAV Public School | Travel & Leisure | 158.62× | ||
| 02 | Oanda Corporation | Business & Career | 84.17× | ||
| 03 | M&T Bank Stadium | Sports | 76.77× | ||
| 04 | TradeStation | Business & Career | 71.38× | ||
| 05 | CMC Markets | Business & Career | 48.98× | ||
| 06 | E-Trade | Business & Career | 47.81× | ||
| 07 | Training Day | Movies & TV | 26.18× | ||
| 08 | Algorithmic trading | Business & Career | 21.49× | ||
| 09 | Forex Factory | Business & Career | 16.04× | ||
| 10 | Forex Online Trading | Business & Career | 15.30× | ||
| 11 | Electronic trading platform | Business & Career | 15.00× | ||
| 12 | FXCM | Business & Career | 12.59× | ||
| 13 | Swing trading | Business & Career | 11.36× | ||
| 14 | Telegram | Internet & Social Media | 10.71× | ||
| 15 | Forex signal | Business & Career | 10.31× | ||
| 16 | Technical analysis | Business & Career | 9.97× | ||
| 17 | NASDAQ | Business & Career | 6.58× | ||
| 18 | TD Canada Trust | Business & Career | 5.53× | ||
| 19 | Stock | Business & Career | 4.03× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.58× | |
| Risk Appetite | THRILL | 2.23× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Creativity | OPEN | 0.69× | |
| Extroversion | THRILL | 0.69× |
Interactive Brokers's target market in Canada covers an estimated 190,288 people, concentrated in Ontario and Quebec.
34.8% of the Interactive Brokers audience are female, 65.2% are male, with an average age of 35.0 years.
Interactive Brokers fans show strongest brand affinity for E-Trade (47.81×), Oanda Corporation (84.17×), and TD Canada Trust (5.53×) over the country average.
Interactive Brokers fans in Canada are most concentrated in Ontario (reach ~100K), Quebec (reach ~70K), and British Columbia (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Interactive Brokers itself, the audience over-indexes on Oanda Corporation (84.17×), TD Canada Trust (5.53×), Algorithmic trading (21.49×), and CMC Markets (48.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.