A data profile of the people who buy, follow and care about Interactive Brokers in Austria — modelled from more than twelve digital signal sources. Interactive Brokers has an estimated audience of 33,077 people in Austria.
The average Interactive Brokers fan in Austria is 39.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Options strategies, Warren Buffett, Oanda Corporation, with strongest over-indexing on Options strategies (58.03× the country average).
Demographically, the Interactive Brokers audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Interactive Brokers fan in Austria is more male, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Options strategies.
The key figures that characterise the Interactive Brokers profile in Austria.
33.1% are female, 66.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 39.0 |
| Estimated audience size | 33,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Interactive Brokers audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.6% |
| China | 12.4% |
| Spain | 4.9% |
Where the Interactive Brokers audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~10K | 1.67× | |
| 02 | Vorarlberg | ~1K | 1.03× | |
| 03 | Tyrol | ~2K | 0.99× | |
| 04 | Salzburg | ~2K | 0.99× | |
| 05 | Upper Austria | ~4K | 0.95× | |
| 06 | Styria | ~4K | 0.95× | |
| 07 | Lower Austria | ~4K | 0.93× | |
| 08 | Burgenland | <1K | 0.91× | |
| 09 | Carinthia (state) | ~1K | 0.88× |
The strongest cross-interests of the Interactive Brokers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Options strategies | Business & Career | 58.03× | ||
| 02 | FXstreet | Business & Career | 47.18× | ||
| 03 | Oanda Corporation | Business & Career | 33.38× | ||
| 04 | Saxo Bank | Business & Career | 28.29× | ||
| 05 | New York Stock Exchange | Business & Career | 24.86× | ||
| 06 | Warren Buffett | Business & Career | 23.62× | ||
| 07 | NASDAQ | Business & Career | 17.98× | ||
| 08 | Dow Jones Industrial Average | Business & Career | 15.74× | ||
| 09 | Moldova | Travel & Leisure | 15.72× | ||
| 10 | Arabian Peninsula | Travel & Leisure | 15.12× | ||
| 11 | Electronic trading platform | Business & Career | 14.83× | ||
| 12 | Deutsche Bank | Business & Career | 12.10× | ||
| 13 | Installation art | Arts & Culture | 7.74× | ||
| 14 | Trade Republic | Business & Career | 7.45× | ||
| 15 | Raiffeisen Bank | Business & Career | 6.43× | ||
| 16 | Futures contract | Business & Career | 5.65× | ||
| 17 | Felix Baumgartner | Sports | 4.90× | ||
| 18 | Interwetten | Games | 2.90× | ||
| 19 | Google Maps | Internet & Social Media | 1.97× | ||
| 20 | Billa (supermarket) | Shopping | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.07× | |
| Risk Appetite | THRILL | 2.22× | |
| Luxury Orientation | PREMIUM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Extroversion | THRILL | 0.94× | |
| Pet Ownership | JOY | 1.09× |
Interactive Brokers's target market in Austria covers an estimated 33,077 people, concentrated in Vienna and Lower Austria.
33.1% of the Interactive Brokers audience are female, 66.9% are male, with an average age of 39.0 years.
Interactive Brokers fans show strongest brand affinity for Options strategies (58.03×), Warren Buffett (23.62×), and Oanda Corporation (33.38×) over the country average.
Interactive Brokers fans in Austria are most concentrated in Vienna (reach ~10K), Lower Austria (reach ~4K), and Upper Austria (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Interactive Brokers itself, the audience over-indexes on Warren Buffett (23.62×), Oanda Corporation (33.38×), NASDAQ (17.98×), and Futures contract (5.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.