Rascasse Audience Intelligence

Ledger Target Market in United States

A data profile of the people who buy, follow and care about Ledger in United States — modelled from more than twelve digital signal sources. Ledger has an estimated audience of 723,447 people in United States.

#5among Broker / Crypto in United States#3016among Brand in United States#1842in Business & Career

The average Ledger fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ethereum, Coinbase, Forex Online Trading, with strongest over-indexing on Ethereum (66.78× the country average).

Demographically, the Ledger audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ledger fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ethereum.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ledger profile in United States.

Audience size
723K
in United States
Gender
22.5%♀
77.5% male
Age
35.5
average years
Country rank
#29298
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ledger

22.5% are female, 77.5% are male, average age 35.5.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Ledger audience in United States
MetricValue
Female22.5%
Male77.5%
Average age35.5
Estimated audience size723,447
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Ledger audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Ledger audience comes from United States.

Worldwide audience distribution share by country for Ledger
CountryShare
United States17.4%
China9.9%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ledger audience in United States is strongest.

Fig. 05

Top regions by affinity

Ledger customers by region in United States
#RegionReachAffinity×
01California~100K1.53×
02Massachusetts~20K1.38×
03Washington, District of Columbia~3K1.32×
04Texas~80K1.30×
05Florida~60K1.28×
06New York~50K1.27×
07Hawaii~4K1.26×
08Washington~20K1.21×
09Arkansas~7K1.15×
10Nevada~8K1.13×
11Georgia~20K1.10×
12Illinois~30K1.08×
13New Jersey~20K1.08×
14Virginia~20K1.08×
15Connecticut~8K1.04×
16Alaska~2K1.04×
17Arizona~20K1.02×
18Montana~2K1.02×
19Oregon~8K1.01×
20Oklahoma~8K1.01×
21South Dakota~2K1.01×
22Michigan~20K1.00×
23Utah~7K1.00×
24North Carolina~20K0.99×
25Minnesota~10K0.98×
26Maryland~10K0.97×
27Rhode Island~2K0.96×
28Colorado~10K0.95×
29Idaho~3K0.94×
30Kansas~5K0.93×
31North Dakota~1K0.93×
32Louisiana~9K0.92×
33New Hampshire~3K0.92×
34Alabama~9K0.91×
35Delaware~2K0.91×
36Pennsylvania~20K0.90×
37New Mexico~3K0.90×
38South Carolina~10K0.89×
39Mississippi~5K0.89×
40Kentucky~8K0.88×
41Nebraska~3K0.88×
42Missouri~10K0.87×
43Vermont~1K0.87×
44Ohio~20K0.85×
45Indiana~10K0.85×
46Tennessee~10K0.84×
47Wisconsin~9K0.84×
48Iowa~5K0.84×
49Maine~2K0.84×
50West Virginia~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Ledger, United States
0.82×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ledger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ledger audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career66.78×
02LitecoinBusiness & Career56.08×
03Forex Online TradingBusiness & Career51.19×
04Block chain (database)Technology & Electronics28.35×
05CoinbaseBusiness & Career22.93×
06CryptocurrencyTechnology & Electronics21.38×
07Derivative (finance)Business & Career18.94×
08BitcoinBusiness & Career16.98×
09Commodity marketBusiness & Career15.92×
10Day traderBusiness & Career14.39×
11Mobile paymentBusiness & Career7.84×
12Asset managementBusiness & Career7.81×
13Money managementBusiness & Career7.41×
14Stock marketBusiness & Career6.44×
15The Motley FoolBusiness & Career5.99×
16Passive incomeBusiness & Career5.86×
17LinuxTechnology & Electronics4.83×
18Micro CenterShopping4.59×
19InnovationBusiness & Career3.75×
20PowerballGames1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ledger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ledger audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.74×
Career OrientationPOWER1.85×
Early Adopter MentalityPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ledger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
TraditionCONSERVATISM0.69×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ledger's target market in United States?

Ledger's target market in United States covers an estimated 723,447 people, concentrated in California and Texas.

02

What is the gender split and age of Ledger customers?

22.5% of the Ledger audience are female, 77.5% are male, with an average age of 35.5 years.

03

Which brands do Ledger fans like most?

Ledger fans show strongest brand affinity for Ethereum (66.78×), Coinbase (22.93×), and Forex Online Trading (51.19×) over the country average.

04

Where do Ledger fans live in United States?

Ledger fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ledger fans also like?

Beyond Ledger itself, the audience over-indexes on Coinbase (22.93×), Forex Online Trading (51.19×), Litecoin (56.08×), and Cryptocurrency (21.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See Ledger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ledger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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