Ledger Audience in Germany
Ledger has an estimated audience of 236,838 people in Germany. 19.3% are female, 80.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MarketWatch, Block chain (database), Bitcoin, Mobile payment, Home insurance.
The average Ledger fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MarketWatch, Block chain (database), Bitcoin, with strongest over-indexing on MarketWatch (38.11× the country average). Demographically, the Ledger audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Ledger fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 36.5 |
| Estimated audience size | 236,838 |
Audience persona
The typical Ledger fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for MarketWatch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,421 | 1.11× |
| Bayern | 47,538 | 1.25× |
| Baden-Württemberg | 39,442 | 1.22× |
| Hessen | 26,969 | 1.49× |
| Niedersachsen | 20,895 | 0.91× |
| Berlin | 15,953 | 1.51× |
| Rheinland-Pfalz | 11,805 | 0.99× |
| Sachsen | 9,695 | 0.83× |
| Schleswig-Holstein | 7,780 | 0.91× |
| Hamburg | 6,266 | 1.17× |
| Brandenburg | 6,176 | 0.84× |
| Thüringen | 4,315 | 0.72× |
| Sachsen-Anhalt | 3,857 | 0.63× |
| Mecklenburg-Vorpommern | 2,871 | 0.63× |
| Saarland | 2,356 | 0.81× |
| Bremen | 1,962 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MarketWatch | 38.11× | Business & Career |
| Block chain (database) | 36.4× | Technology & Electronics |
| Bitcoin | 17.92× | Business & Career |
| Mobile payment | 9.95× | Business & Career |
| Home insurance | 10.84× | Business & Career |
| First-time buyer | 6.91× | Shopping |
| Stock market | 7.76× | Business & Career |
| Swing trading | 10× | Business & Career |
| N26 | 8.35× | Business & Career |
| Passive income | 10.67× | Business & Career |
| Day trader | 17.83× | Business & Career |
| Money management | 12.29× | Business & Career |
| Google Drive | 4.55× | Technology & Electronics |
| Borussia Dortmund | 1.56× | Sports |
| Tipico | 3.45× | Games |
| Ladbrokes | 17.74× | Games |
| Digital currency exchanger | 18.03× | Business & Career |
| Real property | 4.7× | Home & Garden |
| Commerzbank | 2.53× | Business & Career |
| Non-fungible token | 14.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 5.69 |
| Early Adopter Mentality | POWER | 2.58 |
| Career Orientation | POWER | 1.75 |
| Travelling | THRILL | 1.53 |
| Need for Security | CONSERVATISM | 1.52 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 9.9% |
| France | 8.5% |
See Ledger audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
Frequently asked questions
How many fans does Ledger have in Germany?
Ledger has an estimated audience of 236,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ledger fans?
19.3% of Ledger fans are female, 80.7% are male, with an average age of 36.5 years.
Which brands do Ledger fans like most?
Ledger fans show strongest brand affinity for MarketWatch (38.11×), Block chain (database) (36.4×), and Bitcoin (17.92×) over the country average.
Where do Ledger fans live in Germany?
Ledger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,421), Bayern (reach 47,538), and Baden-Württemberg (reach 39,442). These three regions account for the largest share of the active audience.
What other brands do Ledger fans also like?
Beyond Ledger itself, the audience over-indexes on Block chain (database) (36.4×), Bitcoin (17.92×), Mobile payment (9.95×), and Home insurance (10.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ledger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.