Rascasse Audience Intelligence

Ledger Target Market in Germany

A data profile of the people who buy, follow and care about Ledger in Germany — modelled from more than twelve digital signal sources. Ledger has an estimated audience of 236,286 people in Germany.

#16among Broker / Crypto in Germany#2585among Brand in Germany#1352in Business & Career

The average Ledger fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ethereum, Block chain (database), Bitcoin, with strongest over-indexing on Ethereum (51.95× the country average).

Demographically, the Ledger audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ledger fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ethereum.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ledger profile in Germany.

Audience size
236K
in Germany
Gender
19.3%♀
80.7% male
Age
36.5
average years
Country rank
#20398
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ledger

19.3% are female, 80.7% are male, average age 36.5.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Ledger audience in Germany
MetricValue
Female19.3%
Male80.7%
Average age36.5
Estimated audience size236,286
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Ledger audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Ledger audience comes from Germany.

Worldwide audience distribution share by country for Ledger
CountryShare
United States17.4%
China9.9%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ledger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ledger customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.52×
02Hessen~20K1.32×
03Bayern~40K1.18×
04Baden-Württemberg~40K1.14×
05Hamburg~6K1.13×
06Nordrhein-Westfalen~50K1.03×
07Rheinland-Pfalz~10K1.00×
08Schleswig-Holstein~8K0.96×
09Bremen~2K0.93×
10Sachsen~10K0.92×
11Saarland~3K0.92×
12Brandenburg~7K0.91×
13Niedersachsen~20K0.87×
14Thüringen~5K0.87×
15Sachsen-Anhalt~5K0.80×
16Mecklenburg-Vorpommern~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Ledger, Germany
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ledger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ledger audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career51.95×
02Block chain (database)Technology & Electronics41.33×
03Digital currency exchangerBusiness & Career26.64×
04Virtual currencyBusiness & Career25.17×
05CryptocurrencyTechnology & Electronics19.74×
06BitcoinBusiness & Career18.73×
07MarketWatchBusiness & Career17.77×
08Day traderBusiness & Career16.93×
09Money managementBusiness & Career14.94×
10Home insuranceBusiness & Career11.21×
11Passive incomeBusiness & Career9.96×
12Day tradingBusiness & Career9.13×
13Swing tradingBusiness & Career8.80×
14Stock marketBusiness & Career7.71×
15Mobile paymentBusiness & Career6.76×
16First-time buyerShopping6.57×
17Python (programming language)Technology & Electronics5.53×
18TipicoGames3.74×
19CommerzbankBusiness & Career2.55×
20TagesschauMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ledger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ledger audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.66×
Early Adopter MentalityPOWER2.44×
Career OrientationPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ledger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.72×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ledger's target market in Germany?

Ledger's target market in Germany covers an estimated 236,286 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ledger customers?

19.3% of the Ledger audience are female, 80.7% are male, with an average age of 36.5 years.

03

Which brands do Ledger fans like most?

Ledger fans show strongest brand affinity for Ethereum (51.95×), Block chain (database) (41.33×), and Bitcoin (18.73×) over the country average.

04

Where do Ledger fans live in Germany?

Ledger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ledger fans also like?

Beyond Ledger itself, the audience over-indexes on Block chain (database) (41.33×), Bitcoin (18.73×), Home insurance (11.21×), and Digital currency exchanger (26.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Ledger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ledger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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