Rascasse Audience Intelligence

Kraken Target Market in United States

A data profile of the people who buy, follow and care about Kraken in United States — modelled from more than twelve digital signal sources. Kraken has an estimated audience of 2,373,863 people in United States.

#1250among Brand in United States#465in Technology & Electronics

The average Kraken fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Demographically, the Kraken audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraken profile in United States.

Audience size
2.4M
in United States
Gender
26.8%♀
73.2% male
Age
30.9
average years
Country rank
#12426
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kraken

26.8% are female, 73.2% are male, average age 30.9.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Kraken audience in United States
MetricValue
Female26.8%
Male73.2%
Average age30.9
Estimated audience size2,373,863
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Kraken audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Kraken audience comes from United States.

Worldwide audience distribution share by country for Kraken
CountryShare
United States31.9%
United Kingdom7.3%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraken audience in United States is strongest.

Fig. 05

Top regions by affinity

Kraken customers by region in United States
#RegionReachAffinity×
01Washington~200K5.38×
02Alaska~8K1.65×
03Hawaii~10K1.45×
04Washington, District of Columbia~10K1.39×
05Oregon~40K1.36×
06Idaho~10K1.21×
07Montana~8K1.21×
08Arizona~50K1.12×
09Nevada~20K1.03×
10Utah~20K1.03×
11Florida~200K1.02×
12California~300K1.01×
13Colorado~40K0.99×
14Arkansas~20K0.96×
15North Dakota~5K0.95×
16Massachusetts~40K0.93×
17Virginia~50K0.91×
18Texas~200K0.90×
19Illinois~70K0.89×
20Alabama~30K0.88×
21Maryland~30K0.87×
22Kansas~20K0.87×
23South Dakota~5K0.87×
24North Carolina~60K0.86×
25New Jersey~50K0.86×
26Georgia~60K0.85×
27Pennsylvania~70K0.84×
28Missouri~30K0.84×
29Connecticut~20K0.84×
30New Hampshire~8K0.84×
31Vermont~3K0.84×
32Minnesota~30K0.83×
33New Mexico~10K0.83×
34Oklahoma~20K0.82×
35New York~100K0.81×
36Rhode Island~6K0.80×
37Wisconsin~30K0.79×
38Iowa~10K0.79×
39Maine~7K0.79×
40Ohio~60K0.78×
41Michigan~50K0.78×
42Tennessee~40K0.78×
43South Carolina~30K0.78×
44Nebraska~9K0.78×
45Indiana~30K0.77×
46Kentucky~20K0.77×
47Louisiana~20K0.76×
48Delaware~5K0.76×
49West Virginia~8K0.74×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Kraken, United States
0.72×1.00×5.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kraken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kraken audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.57×
SustainabilityBALANCE0.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kraken audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.22×
Social Media UsageJOY0.25×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Kraken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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