Kraken Audience in United States
Kraken has an estimated audience of 2,309,906 people in United States. 26.8% are female, 73.2% are male, average age 30.9. Top regions: Washington, California, Texas.
The average Kraken fan in United States is 30.9 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Demographically, the Kraken audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Technology & Electronics · Type: Brand
Demographics of Kraken fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 30.9 |
| Estimated audience size | 2,309,906 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Washington | 285,867 | 6.17× |
| California | 260,795 | 1.03× |
| Texas | 174,846 | 0.88× |
| Florida | 152,374 | 0.97× |
| New York | 107,344 | 0.83× |
| Illinois | 67,881 | 0.88× |
| Pennsylvania | 63,242 | 0.81× |
| North Carolina | 59,511 | 0.86× |
| Arizona | 57,442 | 1.22× |
| Georgia | 56,801 | 0.8× |
| Ohio | 52,336 | 0.74× |
| Virginia | 50,669 | 0.9× |
| New Jersey | 50,191 | 0.85× |
| Michigan | 47,832 | 0.79× |
| Massachusetts | 43,574 | 0.96× |
| Oregon | 38,780 | 1.46× |
| Colorado | 37,301 | 1.02× |
| Tennessee | 34,703 | 0.75× |
| Maryland | 34,015 | 0.86× |
| Indiana | 30,591 | 0.72× |
| Missouri | 29,549 | 0.79× |
| Alabama | 28,565 | 0.89× |
| Minnesota | 27,306 | 0.83× |
| Wisconsin | 26,944 | 0.78× |
| South Carolina | 24,498 | 0.7× |
| Nevada | 23,178 | 1.04× |
| Utah | 21,035 | 1.02× |
| Louisiana | 20,786 | 0.7× |
| Kentucky | 19,944 | 0.69× |
| Oklahoma | 19,532 | 0.76× |
| Connecticut | 19,128 | 0.83× |
| Arkansas | 15,752 | 0.83× |
| Kansas | 14,969 | 0.82× |
| Hawaii | 14,604 | 1.47× |
| Iowa | 14,096 | 0.74× |
| Idaho | 14,089 | 1.22× |
| Mississippi | 11,589 | 0.61× |
| Washington, District of Columbia | 10,041 | 1.45× |
| New Mexico | 8,602 | 0.74× |
| Alaska | 8,312 | 1.68× |
| Nebraska | 8,288 | 0.72× |
| Montana | 8,209 | 1.28× |
| New Hampshire | 7,366 | 0.81× |
| West Virginia | 6,962 | 0.65× |
| Maine | 6,498 | 0.79× |
| Rhode Island | 5,462 | 0.74× |
| Delaware | 4,392 | 0.69× |
| North Dakota | 4,214 | 0.89× |
| South Dakota | 3,912 | 0.73× |
| Vermont | 3,143 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.58 |
| Patriotism | CONSERVATISM | 0.58 |
| LGBTQ+ Identity | OPEN | 0.53 |
| Sustainability | BALANCE | 0.45 |
| Social Media Usage | JOY | 0.45 |
| Indulgence | JOY | 0.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 7.4% |
| Canada | 5.3% |
See Kraken audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.