Forbes Audience in Germany
Forbes has an estimated audience of 984,322 people in Germany. 41.9% are female, 58.1% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Executive officer, TikTok, Movies, Sports, Shopping.
The average Forbes fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Executive officer, TikTok, Movies, with strongest over-indexing on Executive officer (22.22× the country average). Demographically, the Forbes audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Forbes fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 35.2 |
| Estimated audience size | 984,322 |
Audience persona
The typical Forbes fan in Germany is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Executive officer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,216 | 0.98× |
| Bayern | 182,849 | 1.16× |
| Baden-Württemberg | 144,978 | 1.08× |
| Hessen | 120,100 | 1.6× |
| Niedersachsen | 85,242 | 0.89× |
| Berlin | 67,326 | 1.53× |
| Rheinland-Pfalz | 44,360 | 0.9× |
| Sachsen | 39,563 | 0.82× |
| Schleswig-Holstein | 30,554 | 0.86× |
| Hamburg | 28,253 | 1.27× |
| Brandenburg | 28,179 | 0.92× |
| Sachsen-Anhalt | 23,214 | 0.91× |
| Thüringen | 16,437 | 0.66× |
| Mecklenburg-Vorpommern | 10,985 | 0.58× |
| Bremen | 9,253 | 1.1× |
| Saarland | 8,950 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Executive officer | 22.22× | Politics & Society |
| TikTok | 2.43× | Internet & Social Media |
| Movies | 2.12× | Movies & TV |
| Sports | 1.91× | Sports |
| Shopping | 1.9× | Shopping |
| Arts and music | 1.74× | Arts & Culture |
| Woolworths | 4.19× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Euphoria | 2.26× | Movies & TV |
| Design | 1.69× | Home & Garden |
| Online shopping | 1.7× | Shopping |
| Gmail | 2.67× | Internet & Social Media |
| Millie Bobby Brown | 4.25× | Movies & TV |
| Transfermarkt | 2.56× | Sports |
| Maltese (dog) | 3.49× | Pets & Animals |
| 2.05× | Internet & Social Media | |
| Pomeranian (dog) | 3.42× | Pets & Animals |
| KPop Demon Hunters | 3.26× | Movies & TV |
| Gay Love | 4.94× | Politics & Society |
| Senior management | 12.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.29 |
| Sustainability | BALANCE | 1.75 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.71 |
| Risk Appetite | THRILL | 1.68 |
| Career Orientation | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| India | 4.3% |
| United Kingdom | 4.2% |
See Forbes audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Yahoo! Finance (773,869)
- manager magazin (688,331)
Frequently asked questions
How many fans does Forbes have in Germany?
Forbes has an estimated audience of 984,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forbes fans?
41.9% of Forbes fans are female, 58.1% are male, with an average age of 35.2 years.
Which brands do Forbes fans like most?
Forbes fans show strongest brand affinity for Executive officer (22.22×), TikTok (2.43×), and Movies (2.12×) over the country average.
Where do Forbes fans live in Germany?
Forbes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,216), Bayern (reach 182,849), and Baden-Württemberg (reach 144,978). These three regions account for the largest share of the active audience.
What other brands do Forbes fans also like?
Beyond Forbes itself, the audience over-indexes on TikTok (2.43×), Movies (2.12×), Sports (1.91×), and Shopping (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.