Forbes Audience in Germany
A data profile of the people who buy, follow and care about Forbes in Germany — modelled from more than twelve digital signal sources. Forbes has an estimated audience of 987,171 people in Germany.
The average Forbes fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Executive officer, TikTok, Movies, with strongest over-indexing on Executive officer (22.22× the country average).
Demographically, the Forbes audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Forbes fan in Germany is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Executive officer.
At a glance
The key figures that characterise the Forbes profile in Germany.
Search interest · 12-month trend
Audience demographics of Forbes
41.9% are female, 58.1% are male, average age 35.2.
Gender split
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 35.2 |
| Estimated audience size | 987,171 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Forbes audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.5% |
| India | 4.4% |
| United Kingdom | 4.2% |
Geography
Where the Forbes audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.49× | |
| 02 | Berlin | ~60K | 1.39× | |
| 03 | Hamburg | ~30K | 1.18× | |
| 04 | Bremen | ~9K | 1.10× | |
| 05 | Bayern | ~200K | 1.08× | |
| 06 | Baden-Württemberg | ~100K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 08 | Brandenburg | ~30K | 0.96× | |
| 09 | Rheinland-Pfalz | ~50K | 0.94× | |
| 10 | Niedersachsen | ~90K | 0.92× | |
| 11 | Sachsen-Anhalt | ~20K | 0.91× | |
| 12 | Schleswig-Holstein | ~30K | 0.90× | |
| 13 | Saarland | ~10K | 0.88× | |
| 14 | Thüringen | ~20K | 0.86× | |
| 15 | Sachsen | ~40K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Forbes audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Executive officer | Politics & Society | 22.22× | ||
| 02 | Senior management | Business & Career | 12.74× | ||
| 03 | Gay Love | Politics & Society | 4.94× | ||
| 04 | Millie Bobby Brown | Movies & TV | 4.25× | ||
| 05 | Woolworths | Shopping | 4.19× | ||
| 06 | Maltese (dog) | Pets & Animals | 3.49× | ||
| 07 | Pomeranian (dog) | Pets & Animals | 3.42× | ||
| 08 | KPop Demon Hunters | Movies & TV | 3.26× | ||
| 09 | Gemini | Technology & Electronics | 2.87× | ||
| 10 | Gmail | Internet & Social Media | 2.67× | ||
| 11 | Transfermarkt | Sports | 2.56× | ||
| 12 | TikTok | Internet & Social Media | 2.43× | ||
| 13 | Self-love | Health | 2.42× | ||
| 14 | Movies | Movies & TV | 2.12× | ||
| 15 | Sports | Sports | 1.91× | ||
| 16 | Shopping | Shopping | 1.90× | ||
| 17 | Arts and music | Arts & Culture | 1.74× | ||
| 18 | Online shopping | Shopping | 1.70× | ||
| 19 | Design | Home & Garden | 1.69× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Forbes audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.64× | |
| Risk Appetite | THRILL | 2.38× | |
| Career Orientation | POWER | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.14× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Patriotism | CONSERVATISM | 1.37× |
Frequently asked questions
How many fans does Forbes have in Germany?
Forbes has an estimated audience of 987,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forbes fans?
41.9% of Forbes fans are female, 58.1% are male, with an average age of 35.2 years.
Which brands do Forbes fans like most?
Forbes fans show strongest brand affinity for Executive officer (22.22×), TikTok (2.43×), and Movies (2.12×) over the country average.
Where do Forbes fans live in Germany?
Forbes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Forbes fans also like?
Beyond Forbes itself, the audience over-indexes on TikTok (2.43×), Movies (2.12×), Sports (1.91×), and Shopping (1.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business news audiences in Germany
- Wirtschaftswoche (1,675,020)
- The Economist (1,390,198)
- Business Insider (1,018,417)
- Yahoo! Finance (776,580)
- manager magazin (684,277)
See Forbes audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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