Mark Rutte Audience in Germany
Mark Rutte has an estimated audience of 1,289,249 people in Germany. 100.0% are female, 0.0% are male, average age 51.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Economist, Whisky, X, Lufthansa, Tradition.
The average Mark Rutte fan in Germany is 51.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Economist, Whisky, X, with strongest over-indexing on The Economist (6.25× the country average). Demographically, the Mark Rutte audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Mark Rutte fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.6 |
| Estimated audience size | 1,289,249 |
Audience persona
The typical Mark Rutte fan in Germany is more female, around 51.6 years old, with strong Tradition tendencies and a notable affinity for The Economist.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 379,218 | 1.34× |
| Bayern | 224,242 | 1.08× |
| Baden-Württemberg | 183,627 | 1.04× |
| Niedersachsen | 135,304 | 1.08× |
| Hessen | 110,873 | 1.13× |
| Berlin | 79,054 | 1.37× |
| Rheinland-Pfalz | 74,532 | 1.15× |
| Sachsen | 54,117 | 0.86× |
| Schleswig-Holstein | 46,575 | 1.01× |
| Hamburg | 33,395 | 1.15× |
| Brandenburg | 31,999 | 0.8× |
| Thüringen | 24,726 | 0.75× |
| Sachsen-Anhalt | 21,305 | 0.64× |
| Mecklenburg-Vorpommern | 20,409 | 0.83× |
| Saarland | 12,442 | 0.79× |
| Bremen | 10,822 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Economist | 6.25× | Business & Career |
| Whisky | 3.29× | Food & Beverages |
| X | 1.64× | Internet & Social Media |
| Lufthansa | 1.86× | Travel & Leisure |
| Tradition | 2.34× | Politics & Society |
| Podcast | 1.64× | Music & Radio |
| Gin | 3.14× | Food & Beverages |
| Innovation | 1.84× | Business & Career |
| Cocktail | 2.13× | Food & Beverages |
| Wine | 1.64× | Food & Beverages |
| Country music | 1.56× | Music & Radio |
| Museum | 1.69× | Arts & Culture |
| Nonprofit organization | 1.73× | Politics & Society |
| Fair trade | 1.83× | Business & Career |
| TV talkshows | 1.88× | Movies & TV |
| Espresso | 1.68× | Food & Beverages |
| Tabloid (newspaper format) | 1.56× | Literature |
| The New York Times | 2.35× | News |
| Greenpeace | 2.96× | Politics & Society |
| Oktoberfest | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.34 |
| Sustainability | BALANCE | 1.35 |
| Community Orientation | OPEN | 1.35 |
| Social Media Usage | JOY | 1.26 |
| Individualism | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.0% |
| Netherlands | 16.7% |
| United States | 10.6% |
See Mark Rutte audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Mark Rutte have in Germany?
Mark Rutte has an estimated audience of 1,289,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mark Rutte fans?
100.0% of Mark Rutte fans are female, 0.0% are male, with an average age of 51.6 years.
Which brands do Mark Rutte fans like most?
Mark Rutte fans show strongest brand affinity for The Economist (6.25×), Whisky (3.29×), and X (1.64×) over the country average.
Where do Mark Rutte fans live in Germany?
Mark Rutte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 379,218), Bayern (reach 224,242), and Baden-Württemberg (reach 183,627). These three regions account for the largest share of the active audience.
What other brands do Mark Rutte fans also like?
Beyond Mark Rutte itself, the audience over-indexes on Whisky (3.29×), X (1.64×), Lufthansa (1.86×), and Tradition (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mark Rutte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.