The New York Times Audience in Germany

Demographics of The New York Times fans

Audience persona

The typical The New York Times fan in Germany is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The New York Times audiences in other countries

• The New York Times — United States
• The New York Times — United Kingdom
• The New York Times — France
• The New York Times — Italy
• The New York Times — Spain
• The New York Times — Brazil
• The New York Times — Japan
• The New York Times — South Korea
• The New York Times — India

More Newspaper audiences in Germany

• Bild (23,266,420)
• Der Spiegel (6,989,095)
• Focus (6,880,800)
• Der Tagesspiegel (6,754,541)
• Die Welt (5,972,493)

Frequently asked questions

How many fans does The New York Times have in Germany?

The New York Times has an estimated audience of 2,085,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The New York Times fans?

55.6% of The New York Times fans are female, 44.4% are male, with an average age of 41.3 years.

Which brands do The New York Times fans like most?

The New York Times fans show strongest brand affinity for Tagesschau (3.06×), Spiegel Online (1.51×), and Self-love (1.84×) over the country average.

Where do The New York Times fans live in Germany?

The New York Times fans in Germany are most concentrated in Nordrhein-Westfalen (reach 487,275), Bayern (reach 450,884), and Baden-Württemberg (reach 276,754). These three regions account for the largest share of the active audience.

What other brands do The New York Times fans also like?

Beyond The New York Times itself, the audience over-indexes on Spiegel Online (1.51×), Self-love (1.84×), JYSK (2.05×), and Transfermarkt (1.6×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The New York Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.