Rascasse Audience Intelligence

Undergraduate degree Audience in Germany

A data profile of the people who buy, follow and care about Undergraduate degree in Germany — modelled from more than twelve digital signal sources. Undergraduate degree has an estimated audience of 363,502 people in Germany.

#5573among Topic in Germany#1051in Business & Career

The average Undergraduate degree fan in Germany is 27.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business school, Career development, Undergraduate education, with strongest over-indexing on Business school (41.44× the country average).

Demographically, the Undergraduate degree audience skews balanced with an average age of 27.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Undergraduate degree fan in Germany is balanced, around 27.7 years old, with strong Career Orientation tendencies and a notable affinity for Business school.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergraduate degree profile in Germany.

Audience size
364K
in Germany
Gender
54.9%♀
45.1% male
Age
27.7
average years
Country rank
#15113
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergraduate degree fans

54.9% are female, 45.1% are male, average age 27.7.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Undergraduate degree audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age27.7
Estimated audience size363,502
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Undergraduate degree audience in Germany
Age bracketShare%
16-1954%
20-2921%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Undergraduate degree audience comes from Germany.

Worldwide audience distribution share by country for Undergraduate degree
CountryShare
United States19.9%
India10.8%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undergraduate degree audience in Germany is strongest.

Fig. 05

Top regions by affinity

Undergraduate degree fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.59×
02Hessen~40K1.53×
03Bremen~4K1.17×
04Hamburg~9K1.13×
05Saarland~5K1.06×
06Bayern~60K1.02×
07Mecklenburg-Vorpommern~7K0.96×
08Thüringen~9K0.94×
09Sachsen-Anhalt~9K0.93×
10Baden-Württemberg~50K0.91×
11Brandenburg~10K0.91×
12Rheinland-Pfalz~20K0.89×
13Schleswig-Holstein~10K0.89×
14Nordrhein-Westfalen~70K0.86×
15Sachsen~20K0.85×
16Niedersachsen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Undergraduate degree, Germany
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergraduate degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergraduate degree audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career41.44×
02Bachelor of Business AdministrationBusiness & Career34.50×
03Online learning communityBusiness & Career29.09×
04Career developmentBusiness & Career25.73×
05Mannheim University of Applied SciencesBusiness & Career20.00×
06University and college admissionBusiness & Career16.25×
07Undergraduate educationBusiness & Career15.67×
08International schoolBusiness & Career13.98×
09Technische Universität MünchenBusiness & Career13.73×
10Humboldt University of BerlinBusiness & Career13.55×
11Sarah Michelle GellarMovies & TV12.46×
12University of MannheimBusiness & Career12.28×
13DuolingoBusiness & Career11.04×
14Master of Business AdministrationBusiness & Career9.21×
15Google NewsNews6.16×
16Crime fictionLiterature5.13×
17Robert RedfordMovies & TV4.68×
18LivemusicMusic & Radio3.67×
19HugendubelShopping3.60×
20TikTokInternet & Social Media2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergraduate degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undergraduate degree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.41×
Risk AppetiteTHRILL1.94×
Community OrientationOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undergraduate degree audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
DIY MentalityTHRILL0.94×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undergraduate degree have in Germany?

Undergraduate degree has an estimated audience of 363,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Undergraduate degree fans?

54.9% of Undergraduate degree fans are female, 45.1% are male, with an average age of 27.7 years.

03

Which brands do Undergraduate degree fans like most?

Undergraduate degree fans show strongest brand affinity for Business school (41.44×), Career development (25.73×), and Undergraduate education (15.67×) over the country average.

04

Where do Undergraduate degree fans live in Germany?

Undergraduate degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Undergraduate degree fans also like?

Beyond Undergraduate degree itself, the audience over-indexes on Career development (25.73×), Undergraduate education (15.67×), Duolingo (11.04×), and Master of Business Administration (9.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Undergraduate degree audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Undergraduate degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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