Rascasse Audience Intelligence

Undergraduate degree Audience in United States

A data profile of the people who buy, follow and care about Undergraduate degree in United States — modelled from more than twelve digital signal sources. Undergraduate degree has an estimated audience of 2,117,269 people in United States.

#6136among Topic in United States#1038in Business & Career

The average Undergraduate degree fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Master of Business Administration, Career development, with strongest over-indexing on International education (63.16× the country average).

Demographically, the Undergraduate degree audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Undergraduate degree fan in United States is more female, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergraduate degree profile in United States.

Audience size
2.1M
in United States
Gender
56.8%♀
43.2% male
Age
34.7
average years
Country rank
#13627
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergraduate degree fans

56.8% are female, 43.2% are male, average age 34.7.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Undergraduate degree audience in United States
MetricValue
Female56.8%
Male43.2%
Average age34.7
Estimated audience size2,117,269
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Undergraduate degree audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3916%
40-4918%
50+14%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Undergraduate degree audience comes from United States.

Worldwide audience distribution share by country for Undergraduate degree
CountryShare
United States19.9%
India10.8%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undergraduate degree audience in United States is strongest.

Fig. 05

Top regions by affinity

Undergraduate degree fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.30×
02North Carolina~80K1.20×
03Idaho~10K1.15×
04Arizona~50K1.14×
05California~300K1.13×
06Louisiana~30K1.11×
07Nebraska~10K1.09×
08Maryland~40K1.08×
09Pennsylvania~80K1.07×
10South Carolina~30K1.07×
11New York~100K1.06×
12Missouri~40K1.06×
13Mississippi~20K1.06×
14Arkansas~20K1.05×
15Alabama~30K1.04×
16Oklahoma~20K1.04×
17Hawaii~9K1.04×
18New Jersey~60K1.03×
19Virginia~50K1.03×
20Georgia~70K1.02×
21Minnesota~30K1.02×
22Oregon~20K1.02×
23Kansas~20K1.02×
24Illinois~70K1.01×
25Alaska~5K1.01×
26North Dakota~4K1.01×
27Washington~40K0.99×
28Vermont~4K0.99×
29Massachusetts~40K0.98×
30Indiana~40K0.98×
31New Mexico~10K0.98×
32Delaware~6K0.98×
33Iowa~20K0.97×
34Maine~7K0.97×
35Montana~6K0.97×
36South Dakota~5K0.97×
37Connecticut~20K0.96×
38Utah~20K0.96×
39Rhode Island~6K0.96×
40Nevada~20K0.95×
41West Virginia~9K0.95×
42Michigan~50K0.94×
43Wisconsin~30K0.94×
44Kentucky~20K0.94×
45New Hampshire~8K0.94×
46Florida~100K0.93×
47Ohio~60K0.93×
48Tennessee~40K0.93×
49Washington, District of Columbia~6K0.93×
50Colorado~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Undergraduate degree, United States
0.91×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergraduate degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergraduate degree audience
#·InterestCategoryAffinity×
01International educationBusiness & Career63.16×
02Drone racingSports22.83×
03College applicationBusiness & Career21.92×
04Cultural tourismTravel & Leisure21.90×
05BodrumTravel & Leisure17.19×
06Master of Business AdministrationBusiness & Career15.42×
07Forex Online TradingBusiness & Career13.75×
08Business intelligenceBusiness & Career13.58×
09Student exchange programBusiness & Career11.75×
10Disneyland ParisTravel & Leisure10.25×
11Business schoolBusiness & Career9.82×
12Career developmentBusiness & Career7.30×
13Antique carCars & Mobility6.19×
14Fine-art photographyTechnology & Electronics5.76×
15Bohemian styleFashion & Accessoires5.26×
16Academic degreeBusiness & Career5.14×
17Broadway theatreTravel & Leisure4.77×
18Travel photographyTechnology & Electronics4.49×
19Digital photographyBusiness & Career3.57×
20ActivismPolitics & Society2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergraduate degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undergraduate degree audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.82×
Career OrientationPOWER2.59×
Pet OwnershipJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undergraduate degree audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Early Adopter MentalityPOWER0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undergraduate degree have in United States?

Undergraduate degree has an estimated audience of 2,117,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Undergraduate degree fans?

56.8% of Undergraduate degree fans are female, 43.2% are male, with an average age of 34.7 years.

03

Which brands do Undergraduate degree fans like most?

Undergraduate degree fans show strongest brand affinity for International education (63.16×), Master of Business Administration (15.42×), and Career development (7.3×) over the country average.

04

Where do Undergraduate degree fans live in United States?

Undergraduate degree fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Undergraduate degree fans also like?

Beyond Undergraduate degree itself, the audience over-indexes on Master of Business Administration (15.42×), Career development (7.3×), Business school (9.82×), and Academic degree (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Undergraduate degree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Undergraduate degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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