Rascasse Audience Intelligence

Student loan Audience in Germany

A data profile of the people who buy, follow and care about Student loan in Germany — modelled from more than twelve digital signal sources. Student loan has an estimated audience of 354,971 people in Germany.

#5644among Topic in Germany#1067in Business & Career

The average Student loan fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student loan profile in Germany.

Audience size
355K
in Germany
Gender
47.1%♀
52.9% male
Age
29.6
average years
Country rank
#15357
Topic in Germany
Fig. 01

Search interest · 12-month trend

+125%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student loan fans

47.1% are female, 52.9% are male, average age 29.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Student loan audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age29.6
Estimated audience size354,971
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Student loan audience in Germany
Age bracketShare%
16-1945%
20-2924%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Student loan audience comes from Germany.

Worldwide audience distribution share by country for Student loan
CountryShare
United States36.4%
Brazil9.4%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student loan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Student loan fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.31×
02Berlin~20K1.29×
03Hessen~30K1.12×
04Niedersachsen~40K1.09×
05Bremen~3K1.08×
06Nordrhein-Westfalen~80K1.07×
07Schleswig-Holstein~10K1.06×
08Rheinland-Pfalz~20K1.01×
09Thüringen~9K0.99×
10Baden-Württemberg~50K0.98×
11Saarland~4K0.94×
12Sachsen~20K0.90×
13Brandenburg~10K0.89×
14Bayern~50K0.88×
15Mecklenburg-Vorpommern~6K0.85×
16Sachsen-Anhalt~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Student loan, Germany
0.81×1.00×1.31×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Student loan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Student loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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