Rascasse Audience Intelligence

Student loan Audience in United States

A data profile of the people who buy, follow and care about Student loan in United States — modelled from more than twelve digital signal sources. Student loan has an estimated audience of 4,327,533 people in United States.

#4126among Topic in United States#676in Business & Career

The average Student loan fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student loan profile in United States.

Audience size
4.3M
in United States
Gender
56.0%♀
44.0% male
Age
38.8
average years
Country rank
#7533
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student loan fans

56.0% are female, 44.0% are male, average age 38.8.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Student loan audience in United States
MetricValue
Female56.0%
Male44.0%
Average age38.8
Estimated audience size4,327,533
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Student loan audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3915%
40-4920%
50+23%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Student loan audience comes from United States.

Worldwide audience distribution share by country for Student loan
CountryShare
United States36.4%
Brazil9.4%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student loan audience in United States is strongest.

Fig. 05

Top regions by affinity

Student loan fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.38×
02Michigan~100K1.17×
03Louisiana~70K1.17×
04Kentucky~60K1.17×
05Missouri~80K1.16×
06Georgia~200K1.14×
07Arkansas~40K1.14×
08Ohio~200K1.13×
09South Carolina~70K1.13×
10Alabama~70K1.12×
11West Virginia~20K1.12×
12Indiana~90K1.11×
13Iowa~40K1.10×
14Oklahoma~50K1.09×
15Kansas~40K1.09×
16Pennsylvania~200K1.08×
17Tennessee~90K1.08×
18Oregon~50K1.07×
19Colorado~70K1.06×
20Wisconsin~70K1.06×
21Minnesota~70K1.05×
22South Dakota~10K1.05×
23North Carolina~100K1.04×
24Virginia~100K1.03×
25Washington, District of Columbia~10K1.00×
26Illinois~100K0.99×
27Maryland~70K0.99×
28Connecticut~40K0.99×
29Texas~400K0.98×
30Nebraska~20K0.98×
31Montana~10K0.96×
32Delaware~10K0.96×
33Idaho~20K0.94×
34Maine~10K0.94×
35North Dakota~8K0.94×
36Florida~300K0.93×
37New York~200K0.93×
38New Mexico~20K0.93×
39Rhode Island~10K0.91×
40Arizona~80K0.90×
41New Hampshire~20K0.90×
42Washington~80K0.88×
43Massachusetts~80K0.88×
44New Jersey~100K0.86×
45Utah~30K0.83×
46Nevada~30K0.82×
47Vermont~6K0.82×
48California~400K0.78×
49Alaska~7K0.74×
50Hawaii~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Student loan, United States
0.69×1.00×1.38×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Student loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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