Career counseling Audience in Germany
Career counseling has an estimated audience of 387,591 people in Germany. 53.4% are female, 46.6% are male, average age 28.6. Top brand affinities: Combat sport, Progressive rock, Cayo Coco, Racing, Christmas Gift.
Top brand affinities include Combat sport, Progressive rock, Cayo Coco, with strongest over-indexing on Combat sport (3.37× the country average). Demographically, the Career counseling audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Career counseling fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 28.6 |
| Estimated audience size | 387,591 |
Audience persona
The typical Career counseling fan in Germany is balanced, around 28.6 years old, with strong Career Orientation tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.37× | Sports |
| Progressive rock | 3.12× | Music & Radio |
| Cayo Coco | 28.21× | Travel & Leisure |
| Racing | 2.67× | Cars & Mobility |
| Christmas Gift | 2.42× | Kids & Family |
| Haberler | 1.6× | News |
| Unique Gifts | 1.61× | Shopping |
| Mohamed Salah | 3.58× | Sports |
| Birthday Gifts | 1.57× | Kids & Family |
| Time (magazine) | 1.57× | News |
| Headhunters (film) | 3.63× | Movies & TV |
| Natural rubber | 1.71× | Cars & Mobility |
| Nationality | 1.82× | Politics & Society |
| Eigen Huis & Tuin | 5.49× | Movies & TV |
| Cynthia Erivo | 2.33× | Movies & TV |
| Japanese domestic market | 2.5× | Politics & Society |
| Graham Greene (actor) | 2.08× | |
| Figure painting (hobby) | 2.12× | Arts & Culture |
| Caprivi Strip | 5.09× | |
| Kippah | 2.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 8.41 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Community Orientation | OPEN | 1.67 |
| Pet Ownership | JOY | 1.57 |
| Early Adopter Mentality | POWER | 1.47 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 10.9% |
| Germany | 7.7% |
See Career counseling audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Career counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.