A data profile of the people who buy, follow and care about Career counseling in Germany — modelled from more than twelve digital signal sources. Career counseling has an estimated audience of 387,591 people in Germany.
Career counseling has an estimated audience of 387,591 people in Germany. 53.4% are female, 46.6% are male, average age 28.6. Top brand affinities: Employment agency, Career development, Employment website, Indeed.com, Job fair.
Top brand affinities include Employment agency, Career development, Employment website, with strongest over-indexing on Employment agency (45.91× the country average).
Demographically, the Career counseling audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Career counseling fan in Germany is balanced, around 28.6 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.
The key figures that characterise the Career counseling profile in Germany.
53.4% are female, 46.6% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 28.6 |
| Estimated audience size | 387,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 18% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Career counseling audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 10.9% |
| Germany | 7.7% |
The strongest cross-interests of the Career counseling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 45.91× | ||
| 02 | Career development | Business & Career | 32.48× | ||
| 03 | Job fair | Business & Career | 16.74× | ||
| 04 | Protein Shake | Food & Beverages | 11.49× | ||
| 05 | Employment website | Business & Career | 10.56× | ||
| 06 | Fried chicken | Food & Beverages | 9.51× | ||
| 07 | Indeed.com | Business & Career | 8.06× | ||
| 08 | Dua Lipa | Music & Radio | 7.58× | ||
| 09 | Juicer | Food & Beverages | 7.20× | ||
| 10 | Stepstone | Business & Career | 6.66× | ||
| 11 | Rossmann | Shopping | 5.70× | ||
| 12 | French fries | Food & Beverages | 5.19× | ||
| 13 | Entry-level job | Business & Career | 4.68× | ||
| 14 | Tour de France | Sports | 3.41× | ||
| 15 | Hugendubel | Shopping | 3.18× | ||
| 16 | Subway | Food & Beverages | 3.14× | ||
| 17 | Burger King | Food & Beverages | 2.51× | ||
| 18 | Transfermarkt | Sports | 2.36× | ||
| 19 | Tagesschau | Movies & TV | 2.25× | ||
| 20 | TikTok | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 9.47× | |
| Community Orientation | OPEN | 1.80× | |
| Risk Appetite | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Career counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.