Career counseling Audience in Germany
Career counseling has an estimated audience of 387,591 people in Germany. 53.4% are female, 46.6% are male, average age 28.6. Top brand affinities: Employment agency, Career development, Jotex, Indeed.com, Employment website.
Top brand affinities include Employment agency, Career development, Jotex, with strongest over-indexing on Employment agency (51.72× the country average). Demographically, the Career counseling audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Career counseling fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 28.6 |
| Estimated audience size | 387,591 |
Audience persona
The typical Career counseling fan in Germany is balanced, around 28.6 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Employment agency | 51.72× | Business & Career |
| Career development | 28.21× | Business & Career |
| Jotex | 78.71× | Shopping |
| Indeed.com | 9.67× | Business & Career |
| Employment website | 9.18× | Business & Career |
| Rossmann | 6.34× | Shopping |
| Job fair | 15.09× | Business & Career |
| Stepstone | 6.98× | Business & Career |
| Minecraft | 5.97× | Games |
| Fried chicken | 8.09× | Food & Beverages |
| Natural foods | 3.98× | Food & Beverages |
| International education | 7.65× | Business & Career |
| Pets | 1.6× | Pets & Animals |
| Arnold Schwarzenegger | 5.52× | Movies & TV |
| Entry-level job | 4.78× | Business & Career |
| Tour de France | 4.91× | Sports |
| Batman | 2.22× | Movies & TV |
| Netto Marken-Discount | 1.88× | Shopping |
| TikTok | 1.53× | Internet & Social Media |
| Comedy club | 7.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 8.41 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Community Orientation | OPEN | 1.67 |
| Pet Ownership | JOY | 1.57 |
| Early Adopter Mentality | POWER | 1.47 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 10.9% |
| Germany | 7.7% |
See Career counseling audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Career counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.