Rascasse Audience Intelligence

Career counseling Audience in United States

A data profile of the people who buy, follow and care about Career counseling in United States — modelled from more than twelve digital signal sources. Career counseling has an estimated audience of 1,410,947 people in United States.

#311among Field of study in United States#7509among Topic in United States#1291in Business & Career

The average Career counseling fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Career development, Sustainable energy, Mortgage loans, with strongest over-indexing on Career development (9.12× the country average).

Demographically, the Career counseling audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Career counseling fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career counseling profile in United States.

Audience size
1.4M
in United States
Gender
62.1%♀
37.9% male
Age
39.2
average years
Country rank
#18579
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career counseling fans

62.1% are female, 37.9% are male, average age 39.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Career counseling audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.2
Estimated audience size1,410,947
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Career counseling audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Career counseling audience comes from United States.

Worldwide audience distribution share by country for Career counseling
CountryShare
United States28.1%
India10.9%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career counseling audience in United States is strongest.

Fig. 05

Top regions by affinity

Career counseling fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.61×
02Colorado~30K1.41×
03Washington~40K1.30×
04Minnesota~30K1.30×
05Massachusetts~40K1.27×
06Oklahoma~20K1.22×
07New York~90K1.20×
08Maryland~30K1.19×
09Washington, District of Columbia~5K1.19×
10New Jersey~40K1.17×
11Virginia~40K1.17×
12California~200K1.16×
13New Hampshire~6K1.16×
14Texas~100K1.15×
15Illinois~50K1.14×
16Connecticut~20K1.12×
17Pennsylvania~50K1.11×
18Rhode Island~5K1.09×
19Vermont~3K1.08×
20North Carolina~50K1.06×
21Mississippi~10K1.05×
22Indiana~30K1.04×
23Missouri~20K1.04×
24Kansas~10K1.04×
25North Dakota~3K1.03×
26Ohio~40K1.02×
27South Carolina~20K1.02×
28Louisiana~20K1.02×
29Utah~10K1.02×
30Georgia~40K1.01×
31Wisconsin~20K1.00×
32Kentucky~20K1.00×
33Idaho~7K1.00×
34Nebraska~7K0.99×
35Tennessee~30K0.98×
36Michigan~40K0.97×
37New Mexico~7K0.97×
38South Dakota~3K0.97×
39Maine~5K0.96×
40Arizona~30K0.95×
41West Virginia~6K0.95×
42Delaware~4K0.95×
43Alaska~3K0.95×
44Alabama~20K0.94×
45Iowa~10K0.94×
46Hawaii~6K0.94×
47Montana~4K0.94×
48Arkansas~10K0.91×
49Florida~80K0.86×
50Nevada~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Career counseling, United States
0.85×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career counseling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career counseling audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure12.72×
02Career developmentBusiness & Career9.12×
03Disneyland ParisTravel & Leisure8.19×
04Employment websiteBusiness & Career7.09×
05Retail bankingBusiness & Career6.72×
06Brittany SnowMovies & TV6.67×
07LinkedInInternet & Social Media6.40×
08Business schoolBusiness & Career6.12×
09Sustainable energyHome & Garden5.89×
10Renewable energyBusiness & Career4.83×
11Broadway theatreTravel & Leisure4.38×
12Bath and BodyworksShopping4.33×
13QVCMovies & TV4.29×
14FedExBusiness & Career4.14×
15InnovationBusiness & Career3.67×
16Mortgage loansBusiness & Career3.45×
17Discount storesShopping3.27×
18Shopping mallsShopping2.60×
19AirbnbTravel & Leisure2.45×
20PinterestInternet & Social Media2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career counseling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Career counseling audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.53×
PatriotismCONSERVATISM2.86×
Family OrientationCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Career counseling audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.95×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Career counseling have in United States?

Career counseling has an estimated audience of 1,410,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Career counseling fans?

62.1% of Career counseling fans are female, 37.9% are male, with an average age of 39.2 years.

03

Which brands do Career counseling fans like most?

Career counseling fans show strongest brand affinity for Career development (9.12×), Sustainable energy (5.89×), and Mortgage loans (3.45×) over the country average.

04

Where do Career counseling fans live in United States?

Career counseling fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Career counseling fans also like?

Beyond Career counseling itself, the audience over-indexes on Sustainable energy (5.89×), Mortgage loans (3.45×), Employment website (7.09×), and LinkedIn (6.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Career counseling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Career counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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