Career counseling Audience in United States

Career counseling logo

Career counseling has an estimated audience of 1,410,947 people in United States. 62.1% are female, 37.9% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Pro-Ject, Grinch.

The average Career counseling fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Career counseling audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Career counseling fans

Demographic split for Career counseling audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.2
Estimated audience size1,410,947

Audience persona

The typical Career counseling fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Career counseling in United States
RegionReachAffinity
California188,5201.21×
Texas134,9291.11×
New York100,3321.27×
Florida81,2750.85×
Illinois56,8171.21×
Pennsylvania54,8461.15×
North Carolina46,8221.1×
Georgia45,4411.05×
New Jersey44,1481.23×
Ohio42,6090.98×
Virginia42,4471.24×
Washington38,9991.38×
Massachusetts37,4351.35×
Michigan33,6900.91×
Colorado33,6851.51×
Maryland29,7201.23×
Oregon28,4541.76×
Minnesota28,0971.39×
Indiana27,9321.08×
Tennessee27,6710.98×
Arizona25,1460.87×
Missouri22,7681×
Wisconsin21,4151.01×
Oklahoma20,8571.33×
South Carolina18,7140.88×
Kentucky17,6561×
Connecticut16,5081.17×
Louisiana15,3760.85×
Alabama12,7130.64×
Kansas11,9451.07×
Nevada10,2790.75×
Utah10,2190.81×
Iowa8,5420.73×
Arkansas8,4950.73×
Mississippi7,4260.64×
New Hampshire6,9191.24×
Nebraska6,8430.97×
Idaho5,6610.8×
New Mexico5,5270.78×
Washington, District of Columbia5,4871.29×
Rhode Island5,2121.16×
Hawaii5,1120.84×
Maine4,4070.87×
West Virginia4,1150.63×
Delaware3,2310.83×
Vermont2,9571.19×
Montana2,7030.69×
South Dakota1,8750.57×
Alaska1,7600.58×
North Dakota1,5450.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Career counseling audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.78×Internet & Social Media
Governor of Michigan14.59×Politics & Society
Pro-Ject6.2×Music & Radio
Grinch5.98×Movies & TV
Electrolyte6.94×Health
Wok9.64×Food & Beverages
UK garage7.88×Music & Radio
Grace Slick12.46×Music & Radio
headspace13.1×Health
El Paso County, Colorado17.8×Travel & Leisure
Vocal harmony5.73×Music & Radio
Google Home7.82×Technology & Electronics
Hibachi9.27×Food & Beverages
Kona Grill12.41×Food & Beverages
Preta Gil24.08×Music & Radio
Cherish (group)12.24×Music & Radio
Historic site4.46×Arts & Culture
Guitarist (magazine)11.86×Music & Radio
Halsey, Oregon8.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Career counseling audience
TraitClusterScore
Career OrientationPOWER2.92
Pet OwnershipJOY1.98
MindfulnessBALANCE1.88
TravellingTHRILL1.77
PatriotismCONSERVATISM1.77
Community OrientationOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Career counseling
CountryShare
United States28.1%
India10.9%
Germany7.7%

See Career counseling audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Career counseling have in United States?

Career counseling has an estimated audience of 1,410,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Career counseling fans?

62.1% of Career counseling fans are female, 37.9% are male, with an average age of 39.2 years.

Which brands do Career counseling fans like most?

Career counseling fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.78×), and Governor of Michigan (14.59×) over the country average.

Where do Career counseling fans live in United States?

Career counseling fans in United States are most concentrated in California (reach 188,520), Texas (reach 134,929), and New York (reach 100,332). These three regions account for the largest share of the active audience.

What other brands do Career counseling fans also like?

Beyond Career counseling itself, the audience over-indexes on Goop (10.78×), Governor of Michigan (14.59×), Pro-Ject (6.2×), and Grinch (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Career counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.