History Audience in United Kingdom
History has an estimated audience of 18,032,501 people in United Kingdom. 56.3% are female, 43.7% are male, average age 46.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, DeviantArt, Luxury yacht, Aldi.
The average History fan in United Kingdom is 46.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, DeviantArt, with strongest over-indexing on Hobby (1.99× the country average). Demographically, the History audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of History fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 46.1 |
| Estimated audience size | 18,032,501 |
Audience persona
The typical History fan in United Kingdom is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,524,376 | 1.92× |
| South East | 2,731,750 | 1.13× |
| Yorkshire and the Humber | 1,993,183 | 1.38× |
| East of England | 1,521,589 | 0.92× |
| South West | 1,296,075 | 0.87× |
| West Midlands | 1,095,788 | 1.42× |
| East Midlands | 981,439 | 0.77× |
| North West | 866,132 | 0.45× |
| Scotland | 833,453 | 0.51× |
| Wales | 780,055 | 0.76× |
| North East | 742,308 | 1.06× |
| Northern Ireland | 447,295 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.99× | Home & Garden |
| Weddings | 1.84× | Kids & Family |
| DeviantArt | 3.98× | Internet & Social Media |
| Luxury yacht | 3.08× | Travel & Leisure |
| Aldi | 1.64× | Shopping |
| Distilled beverage | 1.7× | Food & Beverages |
| 1.68× | Internet & Social Media | |
| TUI | 1.69× | Travel & Leisure |
| TripAdvisor | 1.86× | Travel & Leisure |
| Expensive Taste | 2.26× | Business & Career |
| Purchase discount | 3.17× | Shopping |
| Home business | 3.34× | Business & Career |
| William Hill (bookmaker) | 1.6× | Games |
| Refrigerator | 1.88× | Home & Garden |
| Vegetable | 1.59× | Food & Beverages |
| Satire | 2.08× | Literature |
| Betfair | 1.96× | Games |
| Costco | 1.69× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Mango | 2.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Mindfulness | BALANCE | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Individualism | JOY | 1.11 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
See History audiences in other countries
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does History have in United Kingdom?
History has an estimated audience of 18,032,501 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of History fans?
56.3% of History fans are female, 43.7% are male, with an average age of 46.1 years.
Which brands do History fans like most?
History fans show strongest brand affinity for Hobby (1.99×), Weddings (1.84×), and DeviantArt (3.98×) over the country average.
Where do History fans live in United Kingdom?
History fans in United Kingdom are most concentrated in England (reach 13,524,376), South East (reach 2,731,750), and Yorkshire and the Humber (reach 1,993,183). These three regions account for the largest share of the active audience.
What other brands do History fans also like?
Beyond History itself, the audience over-indexes on Weddings (1.84×), DeviantArt (3.98×), Luxury yacht (3.08×), and Aldi (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.