Rascasse Audience Intelligence

Blue Audience in Germany

A data profile of the people who buy, follow and care about Blue in Germany — modelled from more than twelve digital signal sources. Blue has an estimated audience of 1,194,435 people in Germany.

#74among Concert venue in Germany#406among POI in Germany#532in Music & Radio

The average Blue fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).

Demographically, the Blue audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blue fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue profile in Germany.

Audience size
1.2M
in Germany
Gender
66.4%♀
33.6% male
Age
40.5
average years
Country rank
#5522
POI in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue fans

66.4% are female, 33.6% are male, average age 40.5.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Blue audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age40.5
Estimated audience size1,194,435
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Blue audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Blue audience comes from Germany.

Worldwide audience distribution share by country for Blue
CountryShare
United States47.1%
India6.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blue fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.19×
02Berlin~30K1.12×
03Hessen~50K1.08×
04Nordrhein-Westfalen~200K1.07×
05Brandenburg~20K1.07×
06Hamburg~20K1.05×
07Bremen~6K1.05×
08Schleswig-Holstein~20K1.00×
09Niedersachsen~60K0.98×
10Sachsen-Anhalt~20K0.97×
11Rheinland-Pfalz~30K0.96×
12Thüringen~20K0.95×
13Mecklenburg-Vorpommern~10K0.90×
14Baden-Württemberg~80K0.89×
15Bayern~90K0.87×
16Saarland~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Blue, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.42×
02ConcertsMusic & Radio3.30×
03VacationsTravel & Leisure2.84×
04NatureHome & Garden2.83×
05FamilyKids & Family2.12×
06Self-confidenceHealth2.08×
07LodgingTravel & Leisure2.03×
08Music festivalsMusic & Radio2.03×
09Underground hip hopMusic & Radio2.02×
10MSNNews1.99×
11EmailTechnology & Electronics1.88×
12German languagePolitics & Society1.83×
13DrawingHome & Garden1.68×
14GermanyTravel & Leisure1.62×
15ZaraShopping1.60×
16LivemusicMusic & Radio1.59×
17Self careHealth1.59×
18Blues musicMusic & Radio1.53×
19Classical musicMusic & Radio1.52×
20StuttgartTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue have in Germany?

Blue has an estimated audience of 1,194,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blue fans?

66.4% of Blue fans are female, 33.6% are male, with an average age of 40.5 years.

03

Which brands do Blue fans like most?

Blue fans show strongest brand affinity for Nature (2.83×), Concerts (3.3×), and Family (2.12×) over the country average.

04

Where do Blue fans live in Germany?

Blue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Blue fans also like?

Beyond Blue itself, the audience over-indexes on Concerts (3.3×), Family (2.12×), Germany (1.62×), and Vacations (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Blue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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