WAS. Audience in Germany
WAS. has an estimated audience of 2,069,779 people in Germany. 50.8% are female, 49.2% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Family, Lieferando.de, Self care, Stuttgart.
The average WAS. fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Family, Lieferando.de, with strongest over-indexing on Vacations (2.51× the country average). Demographically, the WAS. audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of WAS. fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.5 |
| Estimated audience size | 2,069,779 |
Audience persona
The typical WAS. fan in Germany is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 502,400 | 1.11× |
| Bayern | 308,643 | 0.93× |
| Baden-Württemberg | 277,874 | 0.98× |
| Niedersachsen | 230,329 | 1.15× |
| Hessen | 145,492 | 0.92× |
| Sachsen | 111,800 | 1.1× |
| Rheinland-Pfalz | 106,569 | 1.03× |
| Berlin | 76,133 | 0.82× |
| Schleswig-Holstein | 70,908 | 0.95× |
| Brandenburg | 64,387 | 1× |
| Sachsen-Anhalt | 60,486 | 1.13× |
| Thüringen | 55,805 | 1.06× |
| Hamburg | 42,785 | 0.91× |
| Mecklenburg-Vorpommern | 39,898 | 1.01× |
| Saarland | 23,955 | 0.94× |
| Bremen | 16,802 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.51× | Travel & Leisure |
| Family | 1.63× | Kids & Family |
| Lieferando.de | 1.96× | Food & Beverages |
| Self care | 2.68× | Health |
| Stuttgart | 2.5× | Travel & Leisure |
| Concerts | 2.09× | Music & Radio |
| Hairstyle | 2.28× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Spiegel Online | 1.53× | News |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.22× | Beauty & Wellness |
| Walking | 3.01× | Sports |
| Radio broadcasting | 2.56× | Music & Radio |
| Vanessa Mai | 3.36× | Music & Radio |
| Storm of Love | 2.35× | Movies & TV |
| Vacation rental | 2.55× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.05× | Sports |
| Self-confidence | 2.74× | Health |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Germany | 19.2% |
| India | 13.7% |
See WAS. audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does WAS. have in Germany?
WAS. has an estimated audience of 2,069,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WAS. fans?
50.8% of WAS. fans are female, 49.2% are male, with an average age of 37.5 years.
Which brands do WAS. fans like most?
WAS. fans show strongest brand affinity for Vacations (2.51×), Family (1.63×), and Lieferando.de (1.96×) over the country average.
Where do WAS. fans live in Germany?
WAS. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 502,400), Bayern (reach 308,643), and Baden-Württemberg (reach 277,874). These three regions account for the largest share of the active audience.
What other brands do WAS. fans also like?
Beyond WAS. itself, the audience over-indexes on Family (1.63×), Lieferando.de (1.96×), Self care (2.68×), and Stuttgart (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WAS.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.