Rascasse Audience Intelligence

WAS. Audience in United States

A data profile of the people who buy, follow and care about WAS. in United States — modelled from more than twelve digital signal sources. WAS. has an estimated audience of 2,749,746 people in United States.

#135among Concert venue in United States#827among POI in United States#1141in Music & Radio

The average WAS. fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).

Demographically, the WAS. audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WAS. fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WAS. profile in United States.

Audience size
2.7M
in United States
Gender
56.6%♀
43.4% male
Age
39.4
average years
Country rank
#11041
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WAS. fans

56.6% are female, 43.4% are male, average age 39.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for WAS. audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.4
Estimated audience size2,749,746
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the WAS. audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

24.5%

of the worldwide WAS. audience comes from United States.

Worldwide audience distribution share by country for WAS.
CountryShare
United States24.5%
Germany23.0%
India11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WAS. audience in United States is strongest.

Fig. 05

Top regions by affinity

WAS. fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.71×
02Maryland~60K1.24×
03Alabama~50K1.24×
04Louisiana~40K1.23×
05Mississippi~30K1.23×
06Virginia~80K1.20×
07Tennessee~60K1.12×
08Oklahoma~30K1.11×
09Georgia~90K1.09×
10Kentucky~40K1.09×
11Arkansas~20K1.09×
12Florida~200K1.08×
13North Carolina~90K1.08×
14Washington~60K1.07×
15West Virginia~10K1.07×
16New Mexico~10K1.04×
17Texas~200K1.03×
18Indiana~50K1.03×
19South Carolina~40K1.03×
20California~300K1.02×
21Pennsylvania~90K1.01×
22Ohio~90K1.01×
23Michigan~70K1.01×
24Connecticut~30K1.01×
25New York~200K1.00×
26Alaska~6K1.00×
27Hawaii~10K0.99×
28Delaware~7K0.99×
29New Jersey~70K0.98×
30Arizona~50K0.97×
31Missouri~40K0.97×
32Nevada~20K0.94×
33Massachusetts~50K0.93×
34Oregon~30K0.93×
35Kansas~20K0.92×
36Illinois~80K0.91×
37Maine~9K0.90×
38Montana~7K0.90×
39Minnesota~30K0.89×
40Iowa~20K0.88×
41Rhode Island~8K0.88×
42Wisconsin~40K0.87×
43Idaho~10K0.86×
44North Dakota~5K0.85×
45Vermont~4K0.85×
46Utah~20K0.84×
47Nebraska~10K0.83×
48South Dakota~5K0.83×
49Colorado~30K0.81×
50New Hampshire~9K0.79×
Fig. 06

Affinity by region

Affinity by region — WAS., United States
0.79×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WAS. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WAS. audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.59×
02DepopFashion & Accessoires2.24×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.75×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.68×
07Megan FoxMovies & TV1.68×
08Us WeeklyInternet & Social Media1.64×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14FoodieFood & Beverages1.53×
15NightlifeArts & Culture1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WAS. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WAS. audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WAS. audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WAS. have in United States?

WAS. has an estimated audience of 2,749,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WAS. fans?

56.6% of WAS. fans are female, 43.4% are male, with an average age of 39.4 years.

03

Which brands do WAS. fans like most?

WAS. fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do WAS. fans live in United States?

WAS. fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WAS. fans also like?

Beyond WAS. itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See WAS. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WAS.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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