EartH Audience in Germany
EartH has an estimated audience of 2,209,981 people in Germany. 51.6% are female, 48.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Israel, KLIX (AM), Home Delivery.
The average EartH fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Israel, with strongest over-indexing on Gil Ofarim (1.78× the country average). Demographically, the EartH audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of EartH fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.4 |
| Estimated audience size | 2,209,981 |
Audience persona
The typical EartH fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 568,388 | 1.18× |
| Bayern | 403,545 | 1.14× |
| Baden-Württemberg | 403,123 | 1.34× |
| Niedersachsen | 232,976 | 1.09× |
| Hessen | 231,684 | 1.38× |
| Rheinland-Pfalz | 135,431 | 1.22× |
| Sachsen | 94,021 | 0.87× |
| Berlin | 76,196 | 0.77× |
| Schleswig-Holstein | 73,609 | 0.93× |
| Thüringen | 52,434 | 0.93× |
| Sachsen-Anhalt | 51,359 | 0.9× |
| Brandenburg | 50,955 | 0.74× |
| Hamburg | 35,369 | 0.71× |
| Mecklenburg-Vorpommern | 35,161 | 0.83× |
| Saarland | 25,963 | 0.96× |
| Bremen | 19,836 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.78× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.2× | Travel & Leisure |
| KLIX (AM) | 2.81× | Music & Radio |
| Home Delivery | 2.29× | Food & Beverages |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Handmade Gifts | 1.59× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.84× | Music & Radio |
| Volvo V60 | 2.68× | Cars & Mobility |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Building insulation | 2.16× | Home & Garden |
| Alaska | 1.58× | Travel & Leisure |
| San Gil | 1.86× | Travel & Leisure |
| Zagreb | 1.75× | Travel & Leisure |
| Glashütte | 1.82× | Travel & Leisure |
| Coworking | 1.67× | Business & Career |
| Liberace | 2.4× | Music & Radio |
| Theocracy | 4.06× | Music & Radio |
| Phil Campbell (musician) | 1.94× | Music & Radio |
| Chalkidiki | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.16 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 7.5% |
| Japan | 6.1% |
See EartH audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does EartH have in Germany?
EartH has an estimated audience of 2,209,981 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EartH fans?
51.6% of EartH fans are female, 48.4% are male, with an average age of 37.4 years.
Which brands do EartH fans like most?
EartH fans show strongest brand affinity for Gil Ofarim (1.78×), Stradivarius (1.97×), and Israel (2.2×) over the country average.
Where do EartH fans live in Germany?
EartH fans in Germany are most concentrated in Nordrhein-Westfalen (reach 568,388), Bayern (reach 403,545), and Baden-Württemberg (reach 403,123). These three regions account for the largest share of the active audience.
What other brands do EartH fans also like?
Beyond EartH itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.2×), KLIX (AM) (2.81×), and Home Delivery (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EartH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.