EartH Audience in Germany
A data profile of the people who buy, follow and care about EartH in Germany — modelled from more than twelve digital signal sources. EartH has an estimated audience of 4,130,431 people in Germany.
The average EartH fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Concerts, with strongest over-indexing on Nature (2.47× the country average).
Demographically, the EartH audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EartH fan in Germany is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the EartH profile in Germany.
Search interest · 12-month trend
Demographics of EartH fans
52.3% are female, 47.7% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.4 |
| Estimated audience size | 4,130,431 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide EartH audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 9.0% |
| Germany | 7.3% |
Geography
Where the EartH audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.34× | |
| 02 | Baden-Württemberg | ~400K | 1.29× | |
| 03 | Rheinland-Pfalz | ~100K | 1.21× | |
| 04 | Nordrhein-Westfalen | ~600K | 1.15× | |
| 05 | Bayern | ~400K | 1.10× | |
| 06 | Bremen | ~20K | 1.09× | |
| 07 | Niedersachsen | ~200K | 1.08× | |
| 08 | Saarland | ~30K | 0.99× | |
| 09 | Thüringen | ~50K | 0.95× | |
| 10 | Schleswig-Holstein | ~70K | 0.93× | |
| 11 | Sachsen-Anhalt | ~50K | 0.93× | |
| 12 | Sachsen | ~100K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~40K | 0.85× | |
| 14 | Brandenburg | ~50K | 0.76× | |
| 15 | Berlin | ~70K | 0.75× | |
| 16 | Hamburg | ~40K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the EartH audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 2.87× | ||
| 02 | Concerts | Music & Radio | 2.61× | ||
| 03 | Nature | Home & Garden | 2.47× | ||
| 04 | Vacations | Travel & Leisure | 2.46× | ||
| 05 | London | Travel & Leisure | 2.16× | ||
| 06 | Self-confidence | Health | 2.00× | ||
| 07 | MSN | News | 1.92× | ||
| 08 | Lodging | Travel & Leisure | 1.90× | ||
| 09 | Family | Kids & Family | 1.86× | ||
| 10 | German language | Politics & Society | 1.77× | ||
| 11 | Swimsuit | Fashion & Accessoires | 1.77× | ||
| 12 | Social media marketing | Business & Career | 1.75× | ||
| 13 | Crochet | Home & Garden | 1.68× | ||
| 14 | Technology & Electronics | 1.67× | |||
| 15 | Drawing | Home & Garden | 1.67× | ||
| 16 | Music festivals | Music & Radio | 1.63× | ||
| 17 | Livemusic | Music & Radio | 1.59× | ||
| 18 | Netherlands | Travel & Leisure | 1.59× | ||
| 19 | Stuttgart | Travel & Leisure | 1.52× | ||
| 20 | Self care | Health | 1.50× |
Personality of the EartH audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.94× | |
| Creativity | OPEN | 0.95× |
Frequently asked questions
How many fans does EartH have in Germany?
EartH has an estimated audience of 4,130,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EartH fans?
52.3% of EartH fans are female, 47.7% are male, with an average age of 37.4 years.
Which brands do EartH fans like most?
EartH fans show strongest brand affinity for Nature (2.47×), Family (1.86×), and Concerts (2.61×) over the country average.
Where do EartH fans live in Germany?
EartH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do EartH fans also like?
Beyond EartH itself, the audience over-indexes on Family (1.86×), Concerts (2.61×), Vacations (2.46×), and German language (1.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See EartH audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for EartH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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