A data profile of the people who buy, follow and care about EartH in Italy — modelled from more than twelve digital signal sources. EartH has an estimated audience of 3,966,954 people in Italy.
The average EartH fan in Italy is 41.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Concerts, TicketOne, London, with strongest over-indexing on Concerts (2.39× the country average).
Demographically, the EartH audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical EartH fan in Italy is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Concerts.
The key figures that characterise the EartH profile in Italy.
55.0% are female, 45.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.1 |
| Estimated audience size | 3,966,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide EartH audience comes from Italy.
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 9.0% |
| Germany | 7.3% |
Where the EartH audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~50K | 1.29× | |
| 02 | Veneto | ~200K | 1.25× | |
| 03 | Sardinia | ~70K | 1.19× | |
| 04 | Liguria | ~70K | 1.14× | |
| 05 | Campania | ~300K | 1.13× | |
| 06 | Friuli-Venezia Giulia | ~50K | 1.13× | |
| 07 | Sicilia | ~200K | 1.11× | |
| 08 | Tuscany | ~200K | 1.09× | |
| 09 | Emilia-Romagna | ~200K | 1.01× | |
| 10 | Piedmont | ~200K | 1.01× | |
| 11 | Abruzzo | ~50K | 0.99× | |
| 12 | Umbria | ~40K | 0.99× | |
| 13 | Marche | ~50K | 0.97× | |
| 14 | Lazio | ~300K | 0.93× | |
| 15 | Lombardy | ~400K | 0.91× | |
| 16 | Calabria | ~60K | 0.87× | |
| 17 | Puglia | ~100K | 0.84× | |
| 18 | Molise | ~8K | 0.80× | |
| 19 | Basilicata | ~10K | 0.70× | |
| 20 | Aosta Valley | ~4K | 0.65× |
The strongest cross-interests of the EartH audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.39× | ||
| 02 | Book discussion club | Literature | 2.04× | ||
| 03 | Old-school hip hop | Music & Radio | 2.04× | ||
| 04 | London | Travel & Leisure | 1.92× | ||
| 05 | Crime fiction | Literature | 1.86× | ||
| 06 | GitHub | Internet & Social Media | 1.81× | ||
| 07 | Breaking Bad | Movies & TV | 1.77× | ||
| 08 | Thomann | Shopping | 1.75× | ||
| 09 | Maisons du Monde | Home & Garden | 1.69× | ||
| 10 | YouTube Music | Internet & Social Media | 1.67× | ||
| 11 | Diane Keaton | Movies & TV | 1.66× | ||
| 12 | Desigual | Fashion & Accessoires | 1.64× | ||
| 13 | Bohemian style | Fashion & Accessoires | 1.63× | ||
| 14 | Voting | Politics & Society | 1.62× | ||
| 15 | Emotional intelligence | Health | 1.60× | ||
| 16 | Korean drama | Movies & TV | 1.59× | ||
| 17 | The Witcher | Games | 1.56× | ||
| 18 | TicketOne | Travel & Leisure | 1.52× | ||
| 19 | Apple Music | Music & Radio | 1.51× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.21× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| DIY Mentality | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.81× |
EartH has an estimated audience of 3,966,954 people in Italy, concentrated in Lombardy and Campania.
55.0% of EartH fans are female, 45.0% are male, with an average age of 41.1 years.
EartH fans show strongest brand affinity for Concerts (2.39×), TicketOne (1.52×), and London (1.92×) over the country average.
EartH fans in Italy are most concentrated in Lombardy (reach ~400K), Campania (reach ~300K), and Lazio (reach ~300K). These three regions account for the largest share of the active audience.
Beyond EartH itself, the audience over-indexes on TicketOne (1.52×), London (1.92×), Natural skin care (1.5×), and Emotional intelligence (1.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for EartH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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