A data profile of the people who buy, follow and care about Piazza del Popolo in Italy — modelled from more than twelve digital signal sources. Piazza del Popolo has an estimated audience of 8,443,701 people in Italy.
The average Piazza del Popolo fan in Italy is 42.9 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Emilia-Romagna.
Top brand affinities include WhatsApp, Wikipedia, Concerts, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the Piazza del Popolo audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Piazza del Popolo fan in Italy is balanced, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Piazza del Popolo profile in Italy.
52.7% are female, 47.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.9 |
| Estimated audience size | 8,443,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Piazza del Popolo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.3% |
| United States | 1.8% |
| Spain | 1.1% |
Where the Piazza del Popolo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 9.11× | |
| 02 | Marche | ~300K | 1.39× | |
| 03 | Umbria | ~100K | 1.00× | |
| 04 | Aosta Valley | ~20K | 0.81× | |
| 05 | Emilia-Romagna | ~500K | 0.78× | |
| 06 | Abruzzo | ~100K | 0.73× | |
| 07 | Molise | ~30K | 0.71× | |
| 08 | Tuscany | ~400K | 0.65× | |
| 09 | Basilicata | ~50K | 0.64× | |
| 10 | Puglia | ~300K | 0.62× | |
| 11 | Calabria | ~200K | 0.61× | |
| 12 | Liguria | ~100K | 0.58× | |
| 13 | Lombardy | ~800K | 0.57× | |
| 14 | Campania | ~500K | 0.55× | |
| 15 | Sicilia | ~400K | 0.55× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.55× | |
| 17 | Sardinia | ~100K | 0.53× | |
| 18 | Veneto | ~300K | 0.48× | |
| 19 | Trentino-Alto Adige/Südtirol | ~70K | 0.48× | |
| 20 | Piedmont | ~300K | 0.45× |
The strongest cross-interests of the Piazza del Popolo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.03× | ||
| 02 | Miele | Home & Garden | 1.98× | ||
| 03 | Phil Collins | Music & Radio | 1.93× | ||
| 04 | Wikipedia | Internet & Social Media | 1.88× | ||
| 05 | Sugar substitute | Food & Beverages | 1.85× | ||
| 06 | New Testament | Politics & Society | 1.83× | ||
| 07 | Breastfeeding | Kids & Family | 1.77× | ||
| 08 | Satire | Literature | 1.68× | ||
| 09 | Individualism | Politics & Society | 1.64× | ||
| 10 | Tableware | Food & Beverages | 1.58× | ||
| 11 | Diane Keaton | Movies & TV | 1.58× | ||
| 12 | Concerts | Music & Radio | 1.56× | ||
| 13 | Biochemistry | Business & Career | 1.54× | ||
| 14 | Rice | Food & Beverages | 1.53× | ||
| 15 | Lip balm | Beauty & Wellness | 1.53× | ||
| 16 | Champagne | Food & Beverages | 1.52× | ||
| 17 | Internet & Social Media | 1.51× | |||
| 18 | Serie C | Sports | 1.51× | ||
| 19 | Improvisation | Music & Radio | 1.51× | ||
| 20 | Thomann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Piazza del Popolo has an estimated audience of 8,443,701 people in Italy, concentrated in Lazio and Lombardy.
52.7% of Piazza del Popolo fans are female, 47.3% are male, with an average age of 42.9 years.
Piazza del Popolo fans show strongest brand affinity for WhatsApp (1.51×), Wikipedia (1.88×), and Concerts (1.56×) over the country average.
Piazza del Popolo fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~800K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Piazza del Popolo itself, the audience over-indexes on Wikipedia (1.88×), Concerts (1.56×), Champagne (1.52×), and Satire (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Piazza del Popolo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.