A data profile of the people who buy, follow and care about Sister in Italy — modelled from more than twelve digital signal sources. Sister has an estimated audience of 9,972,677 people in Italy.
Sister has an estimated audience of 9,972,677 people in Italy. 50.0% are female, 50.0% are male, average age 41.2.
The key figures that characterise the Sister profile in Italy.
50.0% are female, 50.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 41.2 |
| Estimated audience size | 9,972,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Sister audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 61.8% |
| United States | 13.5% |
| India | 6.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.