A data profile of the people who buy, follow and care about EartH in Brazil — modelled from more than twelve digital signal sources. EartH has an estimated audience of 3,828,952 people in Brazil.
EartH has an estimated audience of 3,828,952 people in Brazil. 58.8% are female, 41.2% are male, average age 39.8. Top brand affinities: Rock music, London, Pop music, Jazz music, Classical music.
Top brand affinities include Rock music, London, Pop music, with strongest over-indexing on Rock music (1.61× the country average).
Demographically, the EartH audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical EartH fan in Brazil is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.
The key figures that characterise the EartH profile in Brazil.
58.8% are female, 41.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.8 |
| Estimated audience size | 3,828,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide EartH audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 9.0% |
| Germany | 7.3% |
The strongest cross-interests of the EartH audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 3.97× | ||
| 02 | Tim Maia | Music & Radio | 1.94× | ||
| 03 | Maria Bethânia | Music & Radio | 1.82× | ||
| 04 | Gal Costa | Music & Radio | 1.76× | ||
| 05 | Queen (band) | Music & Radio | 1.76× | ||
| 06 | Classical music | Music & Radio | 1.74× | ||
| 07 | Paris | Travel & Leisure | 1.69× | ||
| 08 | Bossa nova | Music & Radio | 1.67× | ||
| 09 | Jazz music | Music & Radio | 1.64× | ||
| 10 | Rock music | Music & Radio | 1.61× | ||
| 11 | MSN | News | 1.61× | ||
| 12 | Pop music | Music & Radio | 1.60× | ||
| 13 | Nightclubs | Music & Radio | 1.59× | ||
| 14 | Hip hop music | Music & Radio | 1.55× | ||
| 15 | Bars | Travel & Leisure | 1.55× | ||
| 16 | Rede Record | Movies & TV | 1.55× | ||
| 17 | Island | Travel & Leisure | 1.54× | ||
| 18 | Happy hour | Food & Beverages | 1.53× | ||
| 19 | Comedy club | Movies & TV | 1.52× | ||
| 20 | Mexico | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for EartH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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