A data profile of the people who buy, follow and care about Big Brother Brasil in Brazil — modelled from more than twelve digital signal sources. Big Brother Brasil has an estimated audience of 16,375,850 people in Brazil.
Big Brother Brasil has an estimated audience of 16,375,850 people in Brazil. 58.8% are female, 41.2% are male, average age 39.2. Top brand affinities: MSN, Bossa nova, Churrascaria, Island, Diogo Nogueira.
Top brand affinities include MSN, Bossa nova, Churrascaria, with strongest over-indexing on MSN (1.72× the country average).
Demographically, the Big Brother Brasil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Big Brother Brasil fan in Brazil is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Big Brother Brasil profile in Brazil.
58.8% are female, 41.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.2 |
| Estimated audience size | 16,375,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Big Brother Brasil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 68.4% |
| United States | 16.9% |
| Japan | 2.1% |
The strongest cross-interests of the Big Brother Brasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 1.72× | ||
| 02 | Seu Jorge | Movies & TV | 1.70× | ||
| 03 | Maria Bethânia | Music & Radio | 1.67× | ||
| 04 | Angra dos Reis | Travel & Leisure | 1.65× | ||
| 05 | Rod Stewart | Music & Radio | 1.65× | ||
| 06 | Drywall | Home & Garden | 1.61× | ||
| 07 | Christian Bale | Movies & TV | 1.60× | ||
| 08 | Diogo Nogueira | Music & Radio | 1.59× | ||
| 09 | Yahoo! | Internet & Social Media | 1.59× | ||
| 10 | Punta Cana | Travel & Leisure | 1.57× | ||
| 11 | Cabo Frio | Travel & Leisure | 1.56× | ||
| 12 | Soulmate | Kids & Family | 1.56× | ||
| 13 | Miles Teller | Movies & TV | 1.56× | ||
| 14 | Bossa nova | Music & Radio | 1.55× | ||
| 15 | Gal Costa | Music & Radio | 1.55× | ||
| 16 | Capoeira | Sports | 1.55× | ||
| 17 | Island | Travel & Leisure | 1.54× | ||
| 18 | Elis Regina | Music & Radio | 1.52× | ||
| 19 | Churrascaria | Food & Beverages | 1.51× | ||
| 20 | WD-40 | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.13× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Big Brother Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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