Big Brother Brasil Audience in Brazil
Big Brother Brasil has an estimated audience of 15,078,123 people in Brazil. 58.8% are female, 41.2% are male, average age 39.2. Top brand affinities: MSN, Bossa nova, Churrascaria, Island, Maria Bethânia.
Top brand affinities include MSN, Bossa nova, Churrascaria, with strongest over-indexing on MSN (1.72× the country average). Demographically, the Big Brother Brasil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Big Brother Brasil fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.2 |
| Estimated audience size | 15,078,123 |
Audience persona
The typical Big Brother Brasil fan in Brazil is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MSN.
Top brand affinities of Big Brother Brasil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 1.72× | News |
| Bossa nova | 1.55× | Music & Radio |
| Churrascaria | 1.51× | Food & Beverages |
| Island | 1.54× | Travel & Leisure |
| Maria Bethânia | 1.67× | Music & Radio |
| Diogo Nogueira | 1.59× | Music & Radio |
| Gal Costa | 1.55× | Music & Radio |
| Yahoo! | 1.59× | Internet & Social Media |
| Cabo Frio | 1.56× | Travel & Leisure |
| Punta Cana | 1.57× | Travel & Leisure |
| Christian Bale | 1.6× | Movies & TV |
| Seu Jorge | 1.7× | Movies & TV |
| Rod Stewart | 1.65× | Music & Radio |
| Angra dos Reis | 1.65× | Travel & Leisure |
| Drywall | 1.61× | Home & Garden |
| Soulmate | 1.56× | Kids & Family |
| Capoeira | 1.55× | Sports |
| Elis Regina | 1.52× | Music & Radio |
| Alceu Valença | 1.53× | Music & Radio |
| Julio Iglesias | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.13 |
| Career Orientation | POWER | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Individualism | JOY | 1.11 |
| Community Orientation | OPEN | 1.1 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 66.7% |
| United States | 18.1% |
| Japan | 2.2% |
See Big Brother Brasil audiences in other countries
- Big Brother Brasil — Germany
- Big Brother Brasil — United States
- Big Brother Brasil — United Kingdom
- Big Brother Brasil — France
- Big Brother Brasil — Italy
- Big Brother Brasil — Spain
- Big Brother Brasil — Japan
- Big Brother Brasil — South Korea
- Big Brother Brasil — India
- Big Brother Brasil — Canada
- Big Brother Brasil — Mexico
More Concert venue audiences in Brazil
- Fluminense Football Club (27,814,794)
- BLAZE (20,487,920)
- Estacionamento (7,000,299)
- Metropole (4,691,266)
- Parque do Ibirapuera (3,730,153)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Big Brother Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.