Rascasse Audience Intelligence

Big Brother Brasil Audience in United States

A data profile of the people who buy, follow and care about Big Brother Brasil in United States — modelled from more than twelve digital signal sources. Big Brother Brasil has an estimated audience of 4,056,051 people in United States.

#80among Concert venue in United States#581among POI in United States#740in Music & Radio

The average Big Brother Brasil fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.54× the country average).

Demographically, the Big Brother Brasil audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Brother Brasil fan in United States is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Brother Brasil profile in United States.

Audience size
4.1M
in United States
Gender
49.6%♀
50.4% male
Age
38.9
average years
Country rank
#7959
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Brother Brasil fans

49.6% are female, 50.4% are male, average age 38.9.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Big Brother Brasil audience in United States
MetricValue
Female49.6%
Male50.4%
Average age38.9
Estimated audience size4,056,051
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Big Brother Brasil audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Big Brother Brasil audience comes from United States.

Worldwide audience distribution share by country for Big Brother Brasil
CountryShare
Brazil68.4%
United States16.9%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Brother Brasil audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Brother Brasil fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K1.64×
02Ohio~200K1.40×
03Florida~400K1.35×
04Tennessee~100K1.34×
05Arizona~100K1.32×
06Kentucky~60K1.26×
07Louisiana~70K1.25×
08Alabama~70K1.22×
09Georgia~200K1.21×
10North Carolina~100K1.15×
11South Carolina~70K1.15×
12Mississippi~40K1.13×
13Illinois~200K1.12×
14Indiana~80K1.11×
15Wisconsin~70K1.09×
16Texas~400K1.08×
17Virginia~100K1.06×
18Arkansas~40K1.05×
19Kansas~30K1.05×
20Maryland~70K1.04×
21Colorado~70K1.04×
22Connecticut~40K1.04×
23Pennsylvania~100K1.01×
24Oklahoma~50K1.01×
25Michigan~100K1.00×
26Massachusetts~80K0.99×
27Nevada~40K0.99×
28Washington~80K0.95×
29Minnesota~60K0.95×
30New Hampshire~20K0.95×
31Nebraska~20K0.94×
32Delaware~10K0.94×
33New Jersey~100K0.93×
34New York~200K0.92×
35Idaho~20K0.92×
36California~400K0.91×
37Hawaii~20K0.91×
38Wyoming~5K0.90×
39West Virginia~20K0.85×
40Rhode Island~10K0.85×
41Washington, District of Columbia~10K0.85×
42Oregon~40K0.84×
43Utah~30K0.84×
44Iowa~30K0.77×
45Alaska~7K0.76×
46New Mexico~20K0.74×
47Maine~10K0.73×
48North Dakota~6K0.72×
49Montana~8K0.69×
50South Dakota~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Big Brother Brasil, United States
0.69×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Brother Brasil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Brother Brasil audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.54×
02DepopFashion & Accessoires2.19×
03LivemusicMusic & Radio1.90×
04Compact carCars & Mobility1.74×
05Labor DayPolitics & Society1.69×
06Megan FoxMovies & TV1.67×
07Movie theaterMovies & TV1.66×
08Tony AwardArts & Culture1.63×
09Us WeeklyInternet & Social Media1.62×
10Music festivalsMusic & Radio1.61×
11Film scoreMusic & Radio1.61×
12VoucherShopping1.59×
13BrewingFood & Beverages1.55×
14BarsTravel & Leisure1.54×
15Atlanta HawksSports1.54×
16NightlifeArts & Culture1.53×
17Facial hairBeauty & Wellness1.53×
18FoodieFood & Beverages1.52×
19FlatbreadFood & Beverages1.52×
20DeodorantBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Brother Brasil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Brother Brasil audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.23×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Brother Brasil audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Pet OwnershipJOY0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Brother Brasil have in United States?

Big Brother Brasil has an estimated audience of 4,056,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Brother Brasil fans?

49.6% of Big Brother Brasil fans are female, 50.4% are male, with an average age of 38.9 years.

03

Which brands do Big Brother Brasil fans like most?

Big Brother Brasil fans show strongest brand affinity for Concerts (2.54×), Bars (1.54×), and Livemusic (1.9×) over the country average.

04

Where do Big Brother Brasil fans live in United States?

Big Brother Brasil fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Big Brother Brasil fans also like?

Beyond Big Brother Brasil itself, the audience over-indexes on Bars (1.54×), Livemusic (1.9×), Foodie (1.52×), and Music festivals (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Brother Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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