Big Brother Brasil Audience in United States
Big Brother Brasil has an estimated audience of 4,181,565 people in United States. 53.7% are female, 46.3% are male, average age 40.5. Top brand affinities: Elsword, Israel, Nationality, Kendra Scott, Japanese domestic market.
Top brand affinities include Elsword, Israel, Nationality, with strongest over-indexing on Elsword (25.91× the country average). Demographically, the Big Brother Brasil audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Big Brother Brasil fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.5 |
| Estimated audience size | 4,181,565 |
Audience persona
The typical Big Brother Brasil fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.91× | Games |
| Israel | 2.87× | Travel & Leisure |
| Nationality | 1.7× | Politics & Society |
| Kendra Scott | 1.61× | Fashion & Accessoires |
| Japanese domestic market | 2.47× | Politics & Society |
| Jeep Wagoneer | 2.31× | Cars & Mobility |
| Stamp collecting | 1.81× | Home & Garden |
| Home staging | 1.86× | Home & Garden |
| UK garage | 1.92× | Music & Radio |
| Hocus Pocus | 1.68× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 2× | Cars & Mobility |
| Nurse educator | 2.35× | Kids & Family |
| Kento Yamazaki | 3.29× | Movies & TV |
| Corona (band) | 1.63× | Music & Radio |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Primos Hunting | 5.34× | Sports |
| Hayward, California | 2.69× | Travel & Leisure |
| Consequence (rapper) | 1.57× | Music & Radio |
| Isometric exercise | 1.94× | Sports |
| jordy nelson | 3.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.15 |
| Mindfulness | BALANCE | 1.02 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 66.2% |
| United States | 18.3% |
| United Kingdom | 2.1% |
See Big Brother Brasil audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
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- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Brother Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.