Rascasse Audience Intelligence

Big Brother Brasil Audience in Germany

A data profile of the people who buy, follow and care about Big Brother Brasil in Germany — modelled from more than twelve digital signal sources. Big Brother Brasil has an estimated audience of 339,215 people in Germany.

#341among Concert venue in Germany#1470among POI in Germany#1982in Music & Radio

The average Big Brother Brasil fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.76× the country average).

Demographically, the Big Brother Brasil audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big Brother Brasil fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Brother Brasil profile in Germany.

Audience size
339K
in Germany
Gender
49.5%♀
50.5% male
Age
37.5
average years
Country rank
#15882
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Brother Brasil fans

49.5% are female, 50.5% are male, average age 37.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Big Brother Brasil audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age37.5
Estimated audience size339,215
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Big Brother Brasil audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Big Brother Brasil audience comes from Germany.

Worldwide audience distribution share by country for Big Brother Brasil
CountryShare
Brazil68.4%
United States16.9%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Brother Brasil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big Brother Brasil fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.31×
02Baden-Württemberg~70K1.55×
03Bayern~80K1.49×
04Hessen~30K1.41×
05Brandenburg~10K0.97×
06Rheinland-Pfalz~20K0.95×
07Nordrhein-Westfalen~70K0.94×
08Hamburg~6K0.87×
09Sachsen~10K0.82×
10Sachsen-Anhalt~7K0.80×
11Bremen~2K0.80×
12Niedersachsen~20K0.78×
13Schleswig-Holstein~8K0.72×
14Saarland~3K0.72×
15Thüringen~5K0.64×
16Mecklenburg-Vorpommern~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Big Brother Brasil, Germany
0.64×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Brother Brasil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Brother Brasil audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.32×
02ConcertsMusic & Radio3.22×
03VacationsTravel & Leisure2.77×
04NatureHome & Garden2.76×
05Self-confidenceHealth2.07×
06FamilyKids & Family2.06×
07LodgingTravel & Leisure2.00×
08Music festivalsMusic & Radio1.99×
09Underground hip hopMusic & Radio1.99×
10MSNNews1.98×
11EmailTechnology & Electronics1.83×
12German languagePolitics & Society1.79×
13DrawingHome & Garden1.65×
14LivemusicMusic & Radio1.60×
15GermanyTravel & Leisure1.59×
16ZaraShopping1.56×
17Self careHealth1.56×
18StuttgartTravel & Leisure1.52×
19Blues musicMusic & Radio1.51×
20Classical musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Brother Brasil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Brother Brasil audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.25×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Brother Brasil audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
DIY MentalityTHRILL0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Brother Brasil have in Germany?

Big Brother Brasil has an estimated audience of 339,215 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Big Brother Brasil fans?

49.5% of Big Brother Brasil fans are female, 50.5% are male, with an average age of 37.5 years.

03

Which brands do Big Brother Brasil fans like most?

Big Brother Brasil fans show strongest brand affinity for Nature (2.76×), Concerts (3.22×), and Family (2.06×) over the country average.

04

Where do Big Brother Brasil fans live in Germany?

Big Brother Brasil fans in Germany are most concentrated in Bayern (reach ~80K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Big Brother Brasil fans also like?

Beyond Big Brother Brasil itself, the audience over-indexes on Concerts (3.22×), Family (2.06×), Germany (1.59×), and Vacations (2.77×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Big Brother Brasil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Big Brother Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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