A data profile of the people who buy, follow and care about Metropole in Brazil — modelled from more than twelve digital signal sources. Metropole has an estimated audience of 4,717,549 people in Brazil.
Metropole has an estimated audience of 4,717,549 people in Brazil. 57.8% are female, 42.2% are male, average age 37.3.
The key figures that characterise the Metropole profile in Brazil.
57.8% are female, 42.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.3 |
| Estimated audience size | 4,717,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Metropole audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 83.0% |
| France | 4.3% |
| United States | 3.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Metropole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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