A data profile of the people who buy, follow and care about BLAZE in Brazil — modelled from more than twelve digital signal sources. BLAZE has an estimated audience of 18,796,939 people in Brazil.
BLAZE has an estimated audience of 18,796,939 people in Brazil. 54.2% are female, 45.8% are male, average age 38.4. Top brand affinities: Instagram, Rock music, Pop music, Jazz music, Spotify.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.55× the country average).
Demographically, the BLAZE audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical BLAZE fan in Brazil is balanced, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the BLAZE profile in Brazil.
54.2% are female, 45.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.4 |
| Estimated audience size | 18,796,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide BLAZE audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 86.1% |
| United States | 5.7% |
| Japan | 1.7% |
The strongest cross-interests of the BLAZE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokyo | Travel & Leisure | 4.00× | ||
| 02 | Tim Maia | Music & Radio | 2.02× | ||
| 03 | Frevo | Music & Radio | 1.92× | ||
| 04 | Classical music | Music & Radio | 1.85× | ||
| 05 | Maria Bethânia | Music & Radio | 1.80× | ||
| 06 | Queen (band) | Music & Radio | 1.73× | ||
| 07 | Gal Costa | Music & Radio | 1.72× | ||
| 08 | Jazz music | Music & Radio | 1.71× | ||
| 09 | Rock music | Music & Radio | 1.67× | ||
| 10 | Pop music | Music & Radio | 1.67× | ||
| 11 | Nightclubs | Music & Radio | 1.67× | ||
| 12 | Rede Record | Movies & TV | 1.63× | ||
| 13 | Hip hop music | Music & Radio | 1.61× | ||
| 14 | John Lennon | Music & Radio | 1.61× | ||
| 15 | Bossa nova | Music & Radio | 1.58× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Spotify | Internet & Social Media | 1.55× | ||
| 18 | Heavy metal music | Music & Radio | 1.55× | ||
| 19 | Bars | Travel & Leisure | 1.54× | ||
| 20 | Comedy club | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Social Media Usage | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for BLAZE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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