BLAZE Audience in Brazil
BLAZE has an estimated audience of 19,870,366 people in Brazil. 54.2% are female, 45.8% are male, average age 38.4. Top brand affinities: Instagram, Rock music, Pop music, Jazz music, Spotify.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.55× the country average). Demographically, the BLAZE audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of BLAZE fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.4 |
| Estimated audience size | 19,870,366 |
Audience persona
The typical BLAZE fan in Brazil is balanced, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
Top brand affinities of BLAZE fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.55× | Internet & Social Media | |
| Rock music | 1.67× | Music & Radio |
| Pop music | 1.67× | Music & Radio |
| Jazz music | 1.71× | Music & Radio |
| Spotify | 1.55× | Internet & Social Media |
| Classical music | 1.85× | Music & Radio |
| Hip hop music | 1.61× | Music & Radio |
| Heavy metal music | 1.55× | Music & Radio |
| Bars | 1.54× | Travel & Leisure |
| Tokyo | 4× | Travel & Leisure |
| Nightclubs | 1.67× | Music & Radio |
| Bossa nova | 1.58× | Music & Radio |
| Tim Maia | 2.02× | Music & Radio |
| Maria Bethânia | 1.8× | Music & Radio |
| Rede Record | 1.63× | Movies & TV |
| Gal Costa | 1.72× | Music & Radio |
| Comedy club | 1.53× | Movies & TV |
| Queen (band) | 1.73× | Music & Radio |
| John Lennon | 1.61× | Music & Radio |
| Frevo | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.18 |
| Family Orientation | CONSERVATISM | 1.12 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 86.6% |
| United States | 5.5% |
| Japan | 1.6% |
See BLAZE audiences in other countries
More Concert venue audiences in Brazil
- Fluminense Football Club (27,814,794)
- Big Brother Brasil (15,127,558)
- Estacionamento (7,000,299)
- Metropole (4,691,266)
- Parque do Ibirapuera (3,730,153)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for BLAZE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.