BLAZE Audience in United States
BLAZE has an estimated audience of 1,333,811 people in United States. 53.8% are female, 46.2% are male, average age 39.8. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Houston Astros.
Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.96× the country average). Demographically, the BLAZE audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of BLAZE fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 39.8 |
| Estimated audience size | 1,333,811 |
Audience persona
The typical BLAZE fan in United States is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.96× | Cars & Mobility |
| Honda HR-V | 17.07× | Cars & Mobility |
| MSN | 2.25× | News |
| Pre-school playgroup | 18.77× | Kids & Family |
| Houston Astros | 4.38× | Sports |
| Los Angeles Dodgers | 3.7× | Sports |
| Capital One | 1.99× | Business & Career |
| Google Maps | 1.95× | Internet & Social Media |
| Livemusic | 2.62× | Music & Radio |
| Hobby Lobby | 1.89× | Home & Garden |
| Staples (Canada) | 2.5× | Business & Career |
| Concerts | 1.65× | Music & Radio |
| Taco Bell | 1.88× | Food & Beverages |
| Aldi | 1.77× | Shopping |
| Jeep Grand Cherokee | 4.89× | Cars & Mobility |
| Best Buy | 1.76× | Shopping |
| Indeed.com | 1.78× | Business & Career |
| Aubrey Plaza | 5.21× | Movies & TV |
| Jack Black | 5.06× | Movies & TV |
| Non-fiction books | 3.06× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.04 |
| Luxury Orientation | PREMIUM | 1.02 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 86.4% |
| United States | 5.6% |
| Japan | 1.5% |
See BLAZE audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for BLAZE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.