Rascasse Audience Intelligence

LaMelo Ball Audience in United States

A data profile of the people who buy, follow and care about LaMelo Ball in United States — modelled from more than twelve digital signal sources. LaMelo Ball has an estimated audience of 8,146,000 people in United States.

#52among Basketball in United States#299among Person in United States#349in Sports

The average LaMelo Ball fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBA draft, New Orleans Pelicans, Luka Dončić, with strongest over-indexing on NBA draft (35.09× the country average).

Demographically, the LaMelo Ball audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LaMelo Ball fan in United States is more male, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for NBA draft.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LaMelo Ball profile in United States.

Audience size
8.1M
in United States
Gender
34.7%♀
65.3% male
Age
33.4
average years
Country rank
#4361
Person in United States
Fig. 01

Search interest · 12-month trend

+128%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LaMelo Ball fans

34.7% are female, 65.3% are male, average age 33.4.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for LaMelo Ball audience in United States
MetricValue
Female34.7%
Male65.3%
Average age33.4
Estimated audience size8,146,000
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the LaMelo Ball audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

60.3%

of the worldwide LaMelo Ball audience comes from United States.

Worldwide audience distribution share by country for LaMelo Ball
CountryShare
United States60.3%
Canada4.5%
Brazil3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LaMelo Ball audience in United States is strongest.

Fig. 05

Top regions by affinity

LaMelo Ball fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~400K2.13×
02Minnesota~100K1.50×
03South Carolina~100K1.45×
04Maryland~100K1.30×
05Louisiana~100K1.28×
06Georgia~300K1.25×
07Illinois~300K1.19×
08Texas~700K1.15×
09Ohio~200K1.15×
10Indiana~100K1.15×
11New York~400K1.13×
12Mississippi~60K1.13×
13New Jersey~200K1.11×
14Virginia~200K1.11×
15California~800K1.10×
16Massachusetts~100K1.09×
17North Dakota~10K1.08×
18Florida~500K1.07×
19Kentucky~90K1.07×
20Connecticut~70K1.07×
21Tennessee~100K1.06×
22Oklahoma~80K1.06×
23Michigan~200K1.04×
24Washington, District of Columbia~20K1.04×
25Pennsylvania~200K1.03×
26Arkansas~60K1.03×
27Missouri~100K0.99×
28Rhode Island~20K0.98×
29Wisconsin~100K0.97×
30Alabama~90K0.95×
31West Virginia~30K0.95×
32Nevada~60K0.93×
33Delaware~20K0.93×
34Kansas~50K0.91×
35Arizona~100K0.90×
36South Dakota~10K0.90×
37Nebraska~30K0.86×
38Iowa~50K0.85×
39New Mexico~30K0.85×
40Colorado~90K0.82×
41Hawaii~20K0.81×
42Washington~100K0.80×
43Oregon~60K0.80×
44New Hampshire~20K0.80×
45Maine~20K0.77×
46Montana~10K0.68×
47Alaska~9K0.67×
48Vermont~8K0.67×
49Utah~40K0.66×
50Idaho~20K0.61×
Fig. 06

Affinity by region

Affinity by region — LaMelo Ball, United States
0.61×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LaMelo Ball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LaMelo Ball audience
#·InterestCategoryAffinity×
01NBA draftSports35.09×
02Snow White and the HuntsmanMovies & TV29.92×
03Arkansas Razorbacks men's basketballSports13.30×
04NBA StoreShopping12.72×
05New Orleans PelicansSports12.33×
06NBA League PassSports10.05×
07Luka DončićSports9.84×
08Washington WizardsSports8.47×
09Memphis GrizzliesSports8.26×
10Indiana PacersSports7.81×
11Minnesota TimberwolvesSports7.23×
12Brooklyn NetsSports6.43×
13Charlotte HornetsSports6.37×
14Phoenix SunsSports6.07×
15San Antonio SpursSports6.03×
16Utah JazzSports6.03×
17Houston RocketsSports5.83×
18Giannis AntetokounmpoSports5.42×
19Sneaker collectingFashion & Accessoires3.87×
20LeBron JamesSports3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LaMelo Ball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LaMelo Ball audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
Career OrientationPOWER1.38×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LaMelo Ball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LaMelo Ball have in United States?

LaMelo Ball has an estimated audience of 8,146,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LaMelo Ball fans?

34.7% of LaMelo Ball fans are female, 65.3% are male, with an average age of 33.4 years.

03

Which brands do LaMelo Ball fans like most?

LaMelo Ball fans show strongest brand affinity for NBA draft (35.09×), New Orleans Pelicans (12.33×), and Luka Dončić (9.84×) over the country average.

04

Where do LaMelo Ball fans live in United States?

LaMelo Ball fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do LaMelo Ball fans also like?

Beyond LaMelo Ball itself, the audience over-indexes on New Orleans Pelicans (12.33×), Luka Dončić (9.84×), San Antonio Spurs (6.03×), and Minnesota Timberwolves (7.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for LaMelo Ball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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