Reed Sheppard Audience in United States

Reed Sheppard logo

Reed Sheppard has an estimated audience of 1,337,745 people in United States. 38.8% are female, 61.2% are male, average age 30.6. Top regions: Kentucky, Texas, California. Top brand affinities: Graham Greene, Quiche, Pro-Ject, Nick Jr. (Australia), Chili con carne.

The average Reed Sheppard fan in United States is 30.6 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Texas, California. Top brand affinities include Graham Greene, Quiche, Pro-Ject, with strongest over-indexing on Graham Greene (21.76× the country average). Demographically, the Reed Sheppard audience skews more male with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Reed Sheppard fans

Demographic split for Reed Sheppard audience in United States
MetricValue
Female38.8%
Male61.2%
Average age30.6
Estimated audience size1,337,745

Audience persona

The typical Reed Sheppard fan in United States is more male, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Reed Sheppard in United States
RegionReachAffinity
Kentucky261,24515.58×
Texas187,6961.63×
California93,1860.63×
Florida56,5810.62×
New York55,7450.75×
Ohio40,1250.97×
Tennessee39,4171.47×
Georgia38,8220.94×
North Carolina36,4870.91×
Indiana35,9911.47×
Illinois35,9260.81×
Pennsylvania28,2640.63×
Virginia24,8200.76×
New Jersey23,0880.68×
Michigan23,0690.66×
Massachusetts20,6130.78×
Maryland17,6920.77×
South Carolina14,7450.73×
Washington13,3410.5×
Missouri12,8620.6×
Arkansas11,9611.09×
Minnesota11,9190.62×
Louisiana11,7590.68×
Wisconsin11,5020.57×
Colorado11,1340.53×
Connecticut9,5630.71×
Oregon9,5380.62×
Oklahoma9,1430.62×
Mississippi7,7920.71×
Nevada7,3900.57×
Utah7,0300.59×
Kansas5,4820.52×
Iowa5,4070.49×
West Virginia5,1370.82×
Washington, District of Columbia4,0551.01×
Hawaii3,2150.56×
Nebraska3,1550.47×
Rhode Island2,5660.6×
New Hampshire2,5300.48×
Idaho2,5030.37×
Maine2,3800.5×
New Mexico2,2300.33×
Delaware2,1080.57×
Montana1,5220.41×
South Dakota1,4950.48×
North Dakota1,3550.49×
Vermont9800.42×
Wyoming5480.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reed Sheppard audience
BrandAffinityCategory
Graham Greene21.76×Literature
Quiche19.08×Food & Beverages
Pro-Ject5.8×Music & Radio
Nick Jr. (Australia)11.49×Kids & Family
Chili con carne9.8×Food & Beverages
Alaska1.92×Travel & Leisure
Finding Your Roots11.17×Movies & TV
UK garage4.05×Music & Radio
Consequence (rapper)4.65×Music & Radio
Noodle (Gorillaz)2.25×Music & Radio
Thom Browne5.93×Fashion & Accessoires
Elsword10.19×Games
Staycation1.92×Home & Garden
Cal Ripken, Jr.8.81×Sports
Japanese domestic market2.59×Politics & Society
Captain America (1990 film)2.33×Movies & TV
Pat's King of Steaks8.74×
Home staging2.55×Home & Garden
Corona (band)2.77×Music & Radio
Monogram1.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reed Sheppard audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.32
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.14
Sports ActivityPOWER1.04
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Reed Sheppard
CountryShare
United States70.0%
Canada3.8%
Brazil3.0%

See Reed Sheppard audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Reed Sheppard have in United States?

Reed Sheppard has an estimated audience of 1,337,745 people in United States, concentrated in Kentucky and Texas.

What is the gender split and age of Reed Sheppard fans?

38.8% of Reed Sheppard fans are female, 61.2% are male, with an average age of 30.6 years.

Which brands do Reed Sheppard fans like most?

Reed Sheppard fans show strongest brand affinity for Graham Greene (21.76×), Quiche (19.08×), and Pro-Ject (5.8×) over the country average.

Where do Reed Sheppard fans live in United States?

Reed Sheppard fans in United States are most concentrated in Kentucky (reach 261,245), Texas (reach 187,696), and California (reach 93,186). These three regions account for the largest share of the active audience.

What other brands do Reed Sheppard fans also like?

Beyond Reed Sheppard itself, the audience over-indexes on Quiche (19.08×), Pro-Ject (5.8×), Nick Jr. (Australia) (11.49×), and Chili con carne (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reed Sheppard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.