Rascasse Audience Intelligence

Reed Sheppard Audience in United States

A data profile of the people who buy, follow and care about Reed Sheppard in United States — modelled from more than twelve digital signal sources. Reed Sheppard has an estimated audience of 1,548,008 people in United States.

#191among Basketball in United States#3449among Person in United States#1560in Sports

The average Reed Sheppard fan in United States is 33.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Kentucky, California.

Top brand affinities include NBA draft, Houston Rockets, New Orleans Pelicans, with strongest over-indexing on NBA draft (49.29× the country average).

Demographically, the Reed Sheppard audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reed Sheppard fan in United States is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for NBA draft.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reed Sheppard profile in United States.

Audience size
1.5M
in United States
Gender
31.5%♀
68.5% male
Age
33.2
average years
Country rank
#17322
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reed Sheppard fans

31.5% are female, 68.5% are male, average age 33.2.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Reed Sheppard audience in United States
MetricValue
Female31.5%
Male68.5%
Average age33.2
Estimated audience size1,548,008
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Reed Sheppard audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Reed Sheppard audience comes from United States.

Worldwide audience distribution share by country for Reed Sheppard
CountryShare
United States69.5%
Canada4.0%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reed Sheppard audience in United States is strongest.

Fig. 05

Top regions by affinity

Reed Sheppard fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K13.53×
02Texas~200K1.98×
03Indiana~40K1.41×
04Tennessee~40K1.34×
05Arkansas~10K1.04×
06Washington, District of Columbia~4K1.00×
07Ohio~40K0.99×
08Georgia~40K0.95×
09Louisiana~20K0.94×
10Maryland~20K0.92×
11Alabama~20K0.92×
12New York~70K0.90×
13North Carolina~40K0.89×
14Illinois~40K0.87×
15Massachusetts~20K0.86×
16West Virginia~6K0.85×
17New Jersey~30K0.83×
18Arizona~20K0.83×
19Mississippi~10K0.82×
20Connecticut~10K0.81×
21Virginia~30K0.80×
22Florida~80K0.78×
23California~100K0.77×
24South Carolina~20K0.77×
25Delaware~3K0.76×
26Oklahoma~10K0.74×
27Pennsylvania~30K0.72×
28Michigan~30K0.72×
29Alaska~2K0.72×
30Hawaii~4K0.71×
31Oregon~10K0.70×
32Rhode Island~3K0.70×
33Missouri~20K0.69×
34Colorado~20K0.69×
35Minnesota~10K0.68×
36North Dakota~2K0.68×
37Nevada~9K0.67×
38Wisconsin~10K0.64×
39Kansas~7K0.64×
40South Dakota~2K0.63×
41Vermont~2K0.63×
42Iowa~7K0.62×
43Maine~3K0.62×
44New Hampshire~3K0.60×
45Utah~8K0.59×
46Washington~20K0.57×
47Nebraska~4K0.57×
48Montana~2K0.56×
49Idaho~4K0.54×
50New Mexico~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Reed Sheppard, United States
0.48×1.00×13.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reed Sheppard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reed Sheppard audience
#·InterestCategoryAffinity×
01NBA draftSports49.29×
02Snow White and the HuntsmanMovies & TV44.56×
03Arkansas Razorbacks men's basketballSports18.79×
04NBA StoreShopping17.60×
05New Orleans PelicansSports16.61×
06Gonzaga Bulldogs men's basketballSports14.99×
07Houston RocketsSports13.58×
08Larry BirdSports12.98×
09NBA League PassSports12.54×
10Luka DončićSports12.22×
11Memphis GrizzliesSports9.12×
12Indiana PacersSports8.71×
13Minnesota TimberwolvesSports8.64×
14Charlotte HornetsSports8.33×
15San Antonio SpursSports7.76×
16Washington WizardsSports7.52×
17Giannis AntetokounmpoSports7.47×
18Utah JazzSports7.04×
19Brooklyn NetsSports6.90×
20Phoenix SunsSports6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reed Sheppard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reed Sheppard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Career OrientationPOWER1.44×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reed Sheppard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Quality AwarenessPREMIUM0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reed Sheppard have in United States?

Reed Sheppard has an estimated audience of 1,548,008 people in United States, concentrated in Texas and Kentucky.

02

What is the gender split and age of Reed Sheppard fans?

31.5% of Reed Sheppard fans are female, 68.5% are male, with an average age of 33.2 years.

03

Which brands do Reed Sheppard fans like most?

Reed Sheppard fans show strongest brand affinity for NBA draft (49.29×), Houston Rockets (13.58×), and New Orleans Pelicans (16.61×) over the country average.

04

Where do Reed Sheppard fans live in United States?

Reed Sheppard fans in United States are most concentrated in Texas (reach ~200K), Kentucky (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reed Sheppard fans also like?

Beyond Reed Sheppard itself, the audience over-indexes on Houston Rockets (13.58×), New Orleans Pelicans (16.61×), Luka Dončić (12.22×), and San Antonio Spurs (7.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reed Sheppard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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