Virginia Tech Hokies men's basketball Audience in United States
Virginia Tech Hokies men's basketball has an estimated audience of 830,060 people in United States. 53.7% are female, 46.3% are male, average age 32.5. Top regions: Virginia, North Carolina, Florida. Top brand affinities: Quiche, Find Me Guilty, Graham Greene, Jesse Plemons, Nick Jr. (Australia).
The average Virginia Tech Hokies men's basketball fan in United States is 32.5 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, Florida. Top brand affinities include Quiche, Find Me Guilty, Graham Greene, with strongest over-indexing on Quiche (26.18× the country average). Demographically, the Virginia Tech Hokies men's basketball audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Virginia Tech Hokies men's basketball fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 32.5 |
| Estimated audience size | 830,060 |
Audience persona
The typical Virginia Tech Hokies men's basketball fan in United States is balanced, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Quiche.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 300,703 | 14.87× |
| North Carolina | 85,033 | 3.4× |
| Florida | 42,213 | 0.75× |
| New York | 28,178 | 0.61× |
| Maryland | 25,781 | 1.81× |
| Pennsylvania | 24,920 | 0.89× |
| South Carolina | 24,060 | 1.93× |
| Tennessee | 22,915 | 1.38× |
| California | 21,017 | 0.23× |
| Texas | 19,595 | 0.27× |
| Ohio | 18,294 | 0.72× |
| Illinois | 17,985 | 0.65× |
| Georgia | 17,726 | 0.69× |
| Kentucky | 16,895 | 1.62× |
| New Jersey | 15,421 | 0.73× |
| Michigan | 14,259 | 0.66× |
| Indiana | 10,439 | 0.69× |
| Louisiana | 9,550 | 0.89× |
| Massachusetts | 8,278 | 0.51× |
| Alabama | 8,018 | 0.69× |
| West Virginia | 7,942 | 2.05× |
| Mississippi | 7,312 | 1.07× |
| Arizona | 6,908 | 0.41× |
| Nevada | 5,680 | 0.71× |
| Connecticut | 5,597 | 0.67× |
| Colorado | 5,037 | 0.38× |
| Missouri | 4,375 | 0.33× |
| Iowa | 4,251 | 0.62× |
| Wisconsin | 4,143 | 0.33× |
| Washington, District of Columbia | 3,965 | 1.59× |
| Washington | 3,919 | 0.24× |
| Arkansas | 3,166 | 0.46× |
| Kansas | 3,075 | 0.47× |
| Delaware | 2,480 | 1.08× |
| Minnesota | 2,258 | 0.19× |
| Vermont | 2,194 | 1.51× |
| Rhode Island | 1,978 | 0.75× |
| Oklahoma | 1,861 | 0.2× |
| Maine | 1,834 | 0.62× |
| Nebraska | 1,805 | 0.43× |
| New Hampshire | 1,480 | 0.45× |
| Oregon | 1,364 | 0.14× |
| Utah | 1,215 | 0.16× |
| Hawaii | 938 | 0.26× |
| Montana | 937 | 0.41× |
| New Mexico | 887 | 0.21× |
| Idaho | 689 | 0.17× |
| South Dakota | 593 | 0.31× |
| North Dakota | 404 | 0.24× |
| Alaska | 400 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quiche | 26.18× | Food & Beverages |
| Find Me Guilty | 58.68× | Movies & TV |
| Graham Greene | 6.95× | Literature |
| Jesse Plemons | 3.43× | Movies & TV |
| Nick Jr. (Australia) | 8.26× | Kids & Family |
| Sinaloa | 3.2× | Travel & Leisure |
| Finding Your Roots | 9.46× | Movies & TV |
| Nebraska Cornhuskers football | 2.97× | Sports |
| Kate Morton | 29.94× | Literature |
| Pro-Ject | 3.02× | Music & Radio |
| Chromebook | 4.16× | Technology & Electronics |
| Nebraska | 1.73× | Travel & Leisure |
| Justice | 1.77× | Politics & Society |
| Charlamagne Tha God | 5.76× | Movies & TV |
| Phu Thai language | 17.53× | Politics & Society |
| UK garage | 3.24× | Music & Radio |
| Staycation | 1.72× | Home & Garden |
| Stamp collecting | 2.39× | Home & Garden |
| JDSU | 1.53× | Business & Career |
| Grammarly | 2.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.71 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Tradition | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 1.08 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.2% |
| Japan | 0.8% |
| Australia | 0.5% |
See Virginia Tech Hokies men's basketball audiences in other countries
- Virginia Tech Hokies men's basketball — Germany
- Virginia Tech Hokies men's basketball — United Kingdom
- Virginia Tech Hokies men's basketball — France
- Virginia Tech Hokies men's basketball — Italy
- Virginia Tech Hokies men's basketball — Spain
- Virginia Tech Hokies men's basketball — Brazil
- Virginia Tech Hokies men's basketball — Japan
- Virginia Tech Hokies men's basketball — South Korea
- Virginia Tech Hokies men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Virginia Tech Hokies men's basketball have in United States?
Virginia Tech Hokies men's basketball has an estimated audience of 830,060 people in United States, concentrated in Virginia and North Carolina.
What is the gender split and age of Virginia Tech Hokies men's basketball fans?
53.7% of Virginia Tech Hokies men's basketball fans are female, 46.3% are male, with an average age of 32.5 years.
Which brands do Virginia Tech Hokies men's basketball fans like most?
Virginia Tech Hokies men's basketball fans show strongest brand affinity for Quiche (26.18×), Find Me Guilty (58.68×), and Graham Greene (6.95×) over the country average.
Where do Virginia Tech Hokies men's basketball fans live in United States?
Virginia Tech Hokies men's basketball fans in United States are most concentrated in Virginia (reach 300,703), North Carolina (reach 85,033), and Florida (reach 42,213). These three regions account for the largest share of the active audience.
What other brands do Virginia Tech Hokies men's basketball fans also like?
Beyond Virginia Tech Hokies men's basketball itself, the audience over-indexes on Find Me Guilty (58.68×), Graham Greene (6.95×), Jesse Plemons (3.43×), and Nick Jr. (Australia) (8.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.