Rascasse Audience Intelligence

Virginia Tech Hokies men's basketball Audience in United States

A data profile of the people who buy, follow and care about Virginia Tech Hokies men's basketball in United States — modelled from more than twelve digital signal sources. Virginia Tech Hokies men's basketball has an estimated audience of 995,789 people in United States.

#286among Basketball in United States#5302among Person in United States#2189in Sports

The average Virginia Tech Hokies men's basketball fan in United States is 32.5 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Florida.

Top brand affinities include Arkansas Razorbacks men's basketball, NBA League Pass, Virginia Cavaliers men's basketball, with strongest over-indexing on Arkansas Razorbacks men's basketball (97.26× the country average).

Demographically, the Virginia Tech Hokies men's basketball audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virginia Tech Hokies men's basketball fan in United States is balanced, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virginia Tech Hokies men's basketball profile in United States.

Audience size
996K
in United States
Gender
53.7%♀
46.3% male
Age
32.5
average years
Country rank
#23731
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virginia Tech Hokies men's basketball fans

53.7% are female, 46.3% are male, average age 32.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Virginia Tech Hokies men's basketball audience in United States
MetricValue
Female53.7%
Male46.3%
Average age32.5
Estimated audience size995,789
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Virginia Tech Hokies men's basketball audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Virginia Tech Hokies men's basketball audience comes from United States.

Worldwide audience distribution share by country for Virginia Tech Hokies men's basketball
CountryShare
United States97.5%
Japan0.7%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virginia Tech Hokies men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Virginia Tech Hokies men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K14.74×
02North Carolina~70K2.97×
03West Virginia~8K2.10×
04Maryland~20K1.67×
05South Carolina~20K1.66×
06Washington, District of Columbia~4K1.55×
07Vermont~2K1.35×
08Tennessee~20K1.24×
09Kentucky~10K1.21×
10Delaware~3K1.16×
11Rhode Island~3K1.03×
12Mississippi~7K0.99×
13Pennsylvania~20K0.84×
14Connecticut~7K0.83×
15New Jersey~20K0.81×
16Alabama~9K0.81×
17Louisiana~8K0.78×
18Alaska~1K0.77×
19North Dakota~1K0.76×
20Georgia~20K0.72×
21South Dakota~1K0.71×
22Florida~40K0.70×
23Nevada~6K0.70×
24New Hampshire~2K0.69×
25Indiana~10K0.68×
26Montana~2K0.68×
27New York~30K0.67×
28Ohio~20K0.66×
29Maine~2K0.66×
30Massachusetts~10K0.65×
31Arkansas~4K0.64×
32Nebraska~3K0.64×
33Hawaii~2K0.63×
34Kansas~4K0.61×
35Iowa~4K0.60×
36Idaho~2K0.59×
37Illinois~20K0.56×
38New Mexico~2K0.56×
39Colorado~7K0.52×
40Michigan~10K0.50×
41Missouri~7K0.50×
42Arizona~8K0.49×
43Oklahoma~4K0.47×
44Utah~3K0.46×
45Wisconsin~5K0.44×
46Oregon~4K0.43×
47Minnesota~5K0.38×
48Texas~30K0.37×
49Washington~6K0.37×
50California~30K0.30×
Fig. 06

Affinity by region

Affinity by region — Virginia Tech Hokies men's basketball, United States
0.30×1.00×14.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virginia Tech Hokies men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virginia Tech Hokies men's basketball audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks men's basketballSports97.26×
02Alabama Crimson Tide men's basketballSports76.46×
03NBA League PassSports63.76×
04Iowa Hawkeyes men's basketballSports52.96×
05Virginia Cavaliers men's basketballSports46.82×
06Gonzaga Bulldogs men's basketballSports45.71×
07NBA draftSports32.55×
08Florida Gators men's basketballSports30.32×
09Kansas Jayhawks men's basketballSports29.56×
10Wisconsin Badgers men's basketballSports29.05×
11Josh GadMovies & TV15.77×
12NBA Summer LeagueSports15.37×
13Novak DjokovicSports11.13×
14Duke Blue Devils men's basketballSports8.79×
15Giannis AntetokounmpoSports8.47×
16Indiana PacersSports7.53×
17Minnesota TimberwolvesSports5.89×
18Planet FitnessSports2.81×
19Donald TrumpPolitics & Society2.00×
20CookingFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virginia Tech Hokies men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virginia Tech Hokies men's basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.93×
TraditionCONSERVATISM1.69×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virginia Tech Hokies men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Quality AwarenessPREMIUM0.74×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virginia Tech Hokies men's basketball have in United States?

Virginia Tech Hokies men's basketball has an estimated audience of 995,789 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Virginia Tech Hokies men's basketball fans?

53.7% of Virginia Tech Hokies men's basketball fans are female, 46.3% are male, with an average age of 32.5 years.

03

Which brands do Virginia Tech Hokies men's basketball fans like most?

Virginia Tech Hokies men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (97.26×), NBA League Pass (63.76×), and Virginia Cavaliers men's basketball (46.82×) over the country average.

04

Where do Virginia Tech Hokies men's basketball fans live in United States?

Virginia Tech Hokies men's basketball fans in United States are most concentrated in Virginia (reach ~300K), North Carolina (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Virginia Tech Hokies men's basketball fans also like?

Beyond Virginia Tech Hokies men's basketball itself, the audience over-indexes on NBA League Pass (63.76×), Virginia Cavaliers men's basketball (46.82×), Gonzaga Bulldogs men's basketball (45.71×), and Alabama Crimson Tide men's basketball (76.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Virginia Tech Hokies men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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