Gonzaga University Audience in United States

Gonzaga University has an estimated audience of 328,165 people in United States. 54.0% are female, 46.0% are male, average age 40.8. Top regions: Washington, California, Texas. Top brand affinities: Capital One, Maryland Terrapins men's basketball, Colgate University, Aaron Rodgers, Google Maps.

The average Gonzaga University fan in United States is 40.8 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Capital One, Maryland Terrapins men's basketball, Colgate University, with strongest over-indexing on Capital One (14.93× the country average). Demographically, the Gonzaga University audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Gonzaga University fans

Demographic split for Gonzaga University audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.8
Estimated audience size328,165

Audience persona

The typical Gonzaga University fan in United States is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Gonzaga University in United States
RegionReachAffinity
Washington56,3668.56×
California47,0971.31×
Texas16,4220.58×
New York10,3060.56×
Oregon10,2192.72×
Florida9,1020.41×
Illinois7,9110.72×
Colorado7,1271.38×
Arizona6,7321×
Pennsylvania5,7650.52×
Virginia5,3540.67×
North Carolina5,3190.54×
Georgia5,1860.51×
Ohio5,1070.51×
Massachusetts5,1000.79×
Idaho4,9232.99×
New Jersey4,5870.55×
Michigan4,2050.49×
Minnesota4,0060.85×
Maryland3,8610.68×
Indiana3,6730.61×
Tennessee3,4050.52×
Alabama3,3510.73×
Wisconsin3,1520.64×
Missouri2,9960.57×
Kentucky2,9500.72×
Nevada2,8480.9×
Hawaii2,7921.98×
Connecticut2,6350.8×
Utah2,4890.85×
South Carolina2,3220.47×
Montana2,1982.41×
Oklahoma2,0690.57×
Louisiana1,7700.42×
Kansas1,7440.67×
Iowa1,6510.61×
Alaska1,4912.12×
Arkansas1,3330.49×
Washington, District of Columbia1,3201.34×
Nebraska1,1830.72×
New Mexico1,1450.7×
Mississippi9480.35×
New Hampshire7410.57×
West Virginia7050.46×
Maine6620.56×
Rhode Island5830.56×
South Dakota4770.63×
North Dakota4500.67×
Vermont4220.73×
Delaware4190.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gonzaga University audience
BrandAffinityCategory
Capital One14.93×Business & Career
Maryland Terrapins men's basketball104.58×Sports
Colgate University42.17×Business & Career
Aaron Rodgers11.85×Sports
Google Maps6.26×Internet & Social Media
Sharon Osbourne18.73×Movies & TV
Nicolas Cage18.94×Movies & TV
Diane Keaton9.22×Movies & TV
CarGurus8.55×Cars & Mobility
Indeed.com5.99×Business & Career
Sean Penn18.3×Movies & TV
Bruce Willis10.27×Movies & TV
Erin Andrews32.6×Sports
Stanford University21.14×Business & Career
Billy Bob Thornton10.2×Movies & TV
University of Notre Dame15.46×Business & Career
Charlie Hunnam11.45×Movies & TV
AccuWeather6.87×Home & Garden
Beetlejuice5.15×Movies & TV
Circle K7.32×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gonzaga University audience
TraitClusterScore
SustainabilityBALANCE1.55
Community OrientationOPEN1.43
Luxury OrientationPREMIUM1.41
DIY MentalityTHRILL1.32
Sports ActivityPOWER1.32
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Gonzaga University
CountryShare
United States59.0%
Philippines13.3%
Brazil11.1%

See Gonzaga University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Gonzaga University have in United States?

Gonzaga University has an estimated audience of 328,165 people in United States, concentrated in Washington and California.

What is the gender split and age of Gonzaga University fans?

54.0% of Gonzaga University fans are female, 46.0% are male, with an average age of 40.8 years.

Which brands do Gonzaga University fans like most?

Gonzaga University fans show strongest brand affinity for Capital One (14.93×), Maryland Terrapins men's basketball (104.58×), and Colgate University (42.17×) over the country average.

Where do Gonzaga University fans live in United States?

Gonzaga University fans in United States are most concentrated in Washington (reach 56,366), California (reach 47,097), and Texas (reach 16,422). These three regions account for the largest share of the active audience.

What other brands do Gonzaga University fans also like?

Beyond Gonzaga University itself, the audience over-indexes on Maryland Terrapins men's basketball (104.58×), Colgate University (42.17×), Aaron Rodgers (11.85×), and Google Maps (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gonzaga University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.