A data profile of the people who buy, follow and care about Gonzaga University in United States — modelled from more than twelve digital signal sources. Gonzaga University has an estimated audience of 328,165 people in United States.
The average Gonzaga University fan in United States is 40.8 years old, balanced, and lives primarily in Washington.
The audience is concentrated in Washington, California, Texas.
Top brand affinities include Maryland Terrapins men's basketball, Colgate University, Erin Andrews, with strongest over-indexing on Maryland Terrapins men's basketball (225× the country average).
Demographically, the Gonzaga University audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gonzaga University fan in United States is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Maryland Terrapins men's basketball.
The key figures that characterise the Gonzaga University profile in United States.
54.0% are female, 46.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.8 |
| Estimated audience size | 328,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Gonzaga University audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.9% |
| Philippines | 13.2% |
| Brazil | 11.1% |
Where the Gonzaga University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~60K | 9.74× | |
| 02 | Idaho | ~5K | 3.15× | |
| 03 | Oregon | ~10K | 2.59× | |
| 04 | Montana | ~2K | 2.37× | |
| 05 | Hawaii | ~3K | 2.08× | |
| 06 | Alaska | ~1K | 2.01× | |
| 07 | Colorado | ~7K | 1.30× | |
| 08 | Washington, District of Columbia | ~1K | 1.26× | |
| 09 | California | ~40K | 1.22× | |
| 10 | Arizona | ~6K | 0.93× | |
| 11 | Nevada | ~3K | 0.93× | |
| 12 | Utah | ~3K | 0.89× | |
| 13 | Nebraska | ~1K | 0.81× | |
| 14 | North Dakota | <1K | 0.81× | |
| 15 | Vermont | <1K | 0.81× | |
| 16 | Minnesota | ~4K | 0.80× | |
| 17 | South Dakota | <1K | 0.77× | |
| 18 | Connecticut | ~2K | 0.74× | |
| 19 | New Mexico | ~1K | 0.73× | |
| 20 | Massachusetts | ~5K | 0.72× | |
| 21 | Maryland | ~4K | 0.68× | |
| 22 | Kentucky | ~3K | 0.68× | |
| 23 | Kansas | ~2K | 0.68× | |
| 24 | Rhode Island | <1K | 0.68× | |
| 25 | Alabama | ~3K | 0.67× | |
| 26 | New Hampshire | <1K | 0.67× | |
| 27 | Maine | <1K | 0.67× | |
| 28 | Illinois | ~7K | 0.66× | |
| 29 | Virginia | ~5K | 0.66× | |
| 30 | Oklahoma | ~2K | 0.65× | |
| 31 | Wisconsin | ~3K | 0.64× | |
| 32 | Delaware | <1K | 0.64× | |
| 33 | Iowa | ~2K | 0.63× | |
| 34 | West Virginia | <1K | 0.62× | |
| 35 | Indiana | ~4K | 0.60× | |
| 36 | Arkansas | ~2K | 0.60× | |
| 37 | Missouri | ~3K | 0.57× | |
| 38 | Texas | ~20K | 0.55× | |
| 39 | Tennessee | ~4K | 0.54× | |
| 40 | Mississippi | ~1K | 0.54× | |
| 41 | North Carolina | ~5K | 0.52× | |
| 42 | New Jersey | ~4K | 0.52× | |
| 43 | Pennsylvania | ~6K | 0.51× | |
| 44 | South Carolina | ~3K | 0.51× | |
| 45 | New York | ~9K | 0.50× | |
| 46 | Louisiana | ~2K | 0.50× | |
| 47 | Ohio | ~5K | 0.49× | |
| 48 | Michigan | ~4K | 0.49× | |
| 49 | Georgia | ~5K | 0.48× | |
| 50 | Florida | ~9K | 0.39× |
The strongest cross-interests of the Gonzaga University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maryland Terrapins men's basketball | Sports | 225.00× | ||
| 02 | Colgate University | Business & Career | 46.45× | ||
| 03 | Erin Andrews | Sports | 43.92× | ||
| 04 | Boston College | Business & Career | 33.04× | ||
| 05 | Gonzaga Bulldogs men's basketball | Sports | 26.56× | ||
| 06 | University of Notre Dame | Business & Career | 20.83× | ||
| 07 | Sharon Osbourne | Movies & TV | 18.73× | ||
| 08 | Sophia Bush | Movies & TV | 18.73× | ||
| 09 | Seth Green | Movies & TV | 18.73× | ||
| 10 | Rose McGowan | Movies & TV | 18.73× | ||
| 11 | Alyssa Milano | Movies & TV | 12.15× | ||
| 12 | Michigan State University | Business & Career | 11.27× | ||
| 13 | University of Alabama | Business & Career | 9.68× | ||
| 14 | Cultural heritage | Politics & Society | 7.22× | ||
| 15 | Seattle Mariners | Sports | 4.63× | ||
| 16 | Sustainable energy | Home & Garden | 4.40× | ||
| 17 | Renewable energy | Business & Career | 4.03× | ||
| 18 | FedEx | Business & Career | 3.55× | ||
| 19 | Mortgage loans | Business & Career | 3.03× | ||
| 20 | Internet & Social Media | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.91× | |
| Community Orientation | OPEN | 1.61× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.90× |
Gonzaga University has an estimated audience of 328,165 people in United States, concentrated in Washington and California.
54.0% of Gonzaga University fans are female, 46.0% are male, with an average age of 40.8 years.
Gonzaga University fans show strongest brand affinity for Maryland Terrapins men's basketball (225×), Colgate University (46.45×), and Erin Andrews (43.92×) over the country average.
Gonzaga University fans in United States are most concentrated in Washington (reach ~60K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Gonzaga University itself, the audience over-indexes on Colgate University (46.45×), Erin Andrews (43.92×), University of Notre Dame (20.83×), and Sharon Osbourne (18.73×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gonzaga University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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