Kansas State University Audience in United States

Kansas State University logo

Kansas State University has an estimated audience of 865,470 people in United States. 52.5% are female, 47.5% are male, average age 37.0. Top regions: Kansas, Texas, Missouri. Top brand affinities: Colgate University, Kansas State Wildcats men's basketball, FlightAware, Planet Fitness, Ski resort.

The average Kansas State University fan in United States is 37.0 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, Missouri. Top brand affinities include Colgate University, Kansas State Wildcats men's basketball, FlightAware, with strongest over-indexing on Colgate University (49.89× the country average). Demographically, the Kansas State University audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Kansas State University fans

Demographic split for Kansas State University audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.0
Estimated audience size865,470

Audience persona

The typical Kansas State University fan in United States is balanced, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Colgate University.

Top regions in United States

Top regions ranked by reach for Kansas State University in United States
RegionReachAffinity
Kansas171,17525.1×
Texas44,7550.6×
Missouri34,7792.49×
California26,6430.28×
Illinois17,7080.61×
Florida15,5420.27×
Colorado14,0471.03×
New York12,0460.25×
Oklahoma11,6491.21×
Georgia11,3320.43×
Ohio9,5920.36×
Nebraska9,2412.13×
Virginia9,1640.43×
North Carolina9,0690.35×
Pennsylvania8,6140.3×
Arizona8,2060.46×
Michigan7,1600.32×
Iowa7,1451×
Minnesota7,1250.57×
Tennessee6,5610.38×
Washington6,3700.37×
Indiana6,0610.38×
New Jersey5,8870.27×
Wisconsin5,4480.42×
Arkansas5,4390.76×
Maryland5,1750.35×
Massachusetts5,0360.3×
Alabama4,8920.4×
South Carolina4,8120.37×
Kentucky4,1180.38×
Louisiana3,9990.36×
Utah3,7520.48×
Mississippi2,9090.41×
Oregon2,8500.29×
Connecticut2,7320.31×
Nevada2,3400.28×
South Dakota2,0361.02×
Idaho1,9910.46×
New Mexico1,9200.44×
West Virginia1,3190.33×
North Dakota1,2950.73×
Washington, District of Columbia1,1620.45×
Hawaii1,1060.3×
Montana1,1050.46×
New Hampshire7910.23×
Rhode Island7820.28×
Wyoming7450.58×
Alaska7180.39×
Delaware6400.27×
Maine6130.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas State University audience
BrandAffinityCategory
Colgate University49.89×Business & Career
Kansas State Wildcats men's basketball97.38×Sports
FlightAware15.99×Travel & Leisure
Planet Fitness4.46×Sports
Ski resort5.81×Travel & Leisure
Nebraska Cornhuskers football9.77×Sports
San Jose State University25.23×Business & Career
Iowa State University17.8×Business & Career
Brown University17.83×Business & Career
Fly fishing3.92×Sports
Texas Longhorns baseball14.36×Sports
NBA Finals2.69×Sports
Michigan State University7.81×Business & Career
Bass guitar2.62×Music & Radio
Hobby Lobby1.97×Home & Garden
Princess Polly5.39×Fashion & Accessoires
FC Bayern Munich3.48×Sports
Hiking trails4.7×Sports
Non-fiction books3.75×Literature
Kansas Jayhawks men's basketball13.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas State University audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
PatriotismCONSERVATISM1.3
IndulgenceJOY1.27
Community OrientationOPEN1.25
Career OrientationPOWER1.23
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Kansas State University
CountryShare
United States87.9%
India2.3%
United Kingdom1.7%

See Kansas State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Kansas State University have in United States?

Kansas State University has an estimated audience of 865,470 people in United States, concentrated in Kansas and Texas.

What is the gender split and age of Kansas State University fans?

52.5% of Kansas State University fans are female, 47.5% are male, with an average age of 37.0 years.

Which brands do Kansas State University fans like most?

Kansas State University fans show strongest brand affinity for Colgate University (49.89×), Kansas State Wildcats men's basketball (97.38×), and FlightAware (15.99×) over the country average.

Where do Kansas State University fans live in United States?

Kansas State University fans in United States are most concentrated in Kansas (reach 171,175), Texas (reach 44,755), and Missouri (reach 34,779). These three regions account for the largest share of the active audience.

What other brands do Kansas State University fans also like?

Beyond Kansas State University itself, the audience over-indexes on Kansas State Wildcats men's basketball (97.38×), FlightAware (15.99×), Planet Fitness (4.46×), and Ski resort (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.