Rascasse Audience Intelligence

Kansas State University Audience in United States

A data profile of the people who buy, follow and care about Kansas State University in United States — modelled from more than twelve digital signal sources. Kansas State University has an estimated audience of 865,470 people in United States.

#157among University in United States#2427among POI in United States#1669in Business & Career

The average Kansas State University fan in United States is 37.0 years old, balanced, and lives primarily in Kansas.

The audience is concentrated in Kansas, Texas, Missouri.

Top brand affinities include Colgate University, Kansas State Wildcats men's basketball, FlightAware, with strongest over-indexing on Colgate University (57.14× the country average).

Demographically, the Kansas State University audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas State University fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas State University profile in United States.

Audience size
865K
in United States
Gender
52.5%♀
47.5% male
Age
37.0
average years
Country rank
#26059
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas State University fans

52.5% are female, 47.5% are male, average age 37.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Kansas State University audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.0
Estimated audience size865,470
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Kansas State University audience in United States
Age bracketShare%
16-1931%
20-2915%
30-3915%
40-4919%
50+19%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Kansas State University audience comes from United States.

Worldwide audience distribution share by country for Kansas State University
CountryShare
United States87.9%
India2.3%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas State University fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K25.40×
02Missouri~30K2.49×
03Nebraska~9K2.10×
04Oklahoma~10K1.21×
05South Dakota~2K1.06×
06Iowa~7K1.03×
07Colorado~10K1.00×
08North Dakota~1K0.83×
09Arkansas~6K0.78×
10Wyoming<1K0.76×
11Alaska~1K0.65×
12Montana~1K0.61×
13Minnesota~7K0.58×
14Illinois~20K0.57×
15Texas~40K0.56×
16Idaho~2K0.55×
17Washington, District of Columbia~1K0.55×
18New Mexico~2K0.54×
19Utah~4K0.53×
20Rhode Island~1K0.52×
21Delaware~1K0.52×
22Mississippi~4K0.50×
23West Virginia~2K0.50×
24Hawaii~2K0.49×
25Maine~2K0.49×
26Arizona~9K0.48×
27New Hampshire~2K0.48×
28Alabama~6K0.46×
29Wisconsin~6K0.44×
30Virginia~9K0.43×
31Kentucky~5K0.43×
32Indiana~7K0.42×
33South Carolina~5K0.42×
34Louisiana~5K0.42×
35Georgia~10K0.41×
36Tennessee~7K0.41×
37Washington~7K0.39×
38Maryland~6K0.38×
39Connecticut~3K0.38×
40Nevada~3K0.37×
41Ohio~10K0.36×
42Oregon~4K0.36×
43North Carolina~9K0.35×
44Michigan~8K0.33×
45Massachusetts~5K0.32×
46Pennsylvania~9K0.31×
47New Jersey~6K0.29×
48California~30K0.27×
49Florida~20K0.27×
50New York~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Kansas State University, United States
0.25×1.00×25.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas State University audience
#·InterestCategoryAffinity×
01Kansas State Wildcats men's basketballSports78.77×
02Colgate UniversityBusiness & Career57.14×
03Iowa State UniversityBusiness & Career19.64×
04Brown UniversityBusiness & Career17.63×
05FlightAwareTravel & Leisure15.99×
06Sporting Kansas CitySports15.99×
07Kansas Jayhawks men's basketballSports11.84×
08Erin AndrewsSports11.70×
09Virginia TechBusiness & Career10.81×
10Purdue UniversityBusiness & Career8.94×
11University of AlabamaBusiness & Career7.57×
12Ski resortTravel & Leisure7.02×
13Michigan State UniversityBusiness & Career6.65×
14Nebraska Cornhuskers footballSports5.71×
15University of FloridaBusiness & Career5.11×
16AccuWeatherHome & Garden3.74×
17Diaper bagKids & Family3.39×
18Golf ChannelSports2.58×
19Planet FitnessSports2.41×
20Pizza HutFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas State University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Career OrientationPOWER1.68×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas State University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas State University have in United States?

Kansas State University has an estimated audience of 865,470 people in United States, concentrated in Kansas and Texas.

02

What is the gender split and age of Kansas State University fans?

52.5% of Kansas State University fans are female, 47.5% are male, with an average age of 37.0 years.

03

Which brands do Kansas State University fans like most?

Kansas State University fans show strongest brand affinity for Colgate University (57.14×), Kansas State Wildcats men's basketball (78.77×), and FlightAware (15.99×) over the country average.

04

Where do Kansas State University fans live in United States?

Kansas State University fans in United States are most concentrated in Kansas (reach ~200K), Texas (reach ~40K), and Missouri (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas State University fans also like?

Beyond Kansas State University itself, the audience over-indexes on Kansas State Wildcats men's basketball (78.77×), FlightAware (15.99×), Ski resort (7.02×), and Iowa State University (19.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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