Texas Tech Red Raiders football Audience in United States

Texas Tech Red Raiders football has an estimated audience of 4,874,978 people in United States. 46.3% are female, 53.7% are male, average age 34.6. Top regions: Texas, Florida, California. Top brand affinities: Texas Longhorns football, Texas Longhorns baseball, Planet Fitness, Dallas Stars, Nebraska Cornhuskers football.

The average Texas Tech Red Raiders football fan in United States is 34.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Texas Longhorns football, Texas Longhorns baseball, Planet Fitness, with strongest over-indexing on Texas Longhorns football (15.02× the country average). Demographically, the Texas Tech Red Raiders football audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Texas Tech Red Raiders football fans

Demographic split for Texas Tech Red Raiders football audience in United States
MetricValue
Female46.3%
Male53.7%
Average age34.6
Estimated audience size4,874,978

Audience persona

The typical Texas Tech Red Raiders football fan in United States is balanced, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Texas Longhorns football.

Top regions in United States

Top regions ranked by reach for Texas Tech Red Raiders football in United States
RegionReachAffinity
Texas3,074,5707.34×
Florida228,9080.69×
California221,6840.41×
Georgia158,7871.06×
Ohio135,3000.9×
Tennessee129,3601.32×
Oklahoma120,9722.23×
North Carolina115,0110.78×
Pennsylvania106,0420.65×
Alabama104,9621.54×
Colorado104,8551.36×
Arizona97,0760.98×
New York93,2400.34×
Illinois90,4560.56×
Louisiana83,3231.33×
South Carolina78,9071.08×
New Mexico78,2543.2×
Michigan75,7870.59×
Virginia75,7850.64×
Indiana64,5030.72×
Mississippi63,0051.57×
Washington62,9460.64×
Arkansas62,2881.55×
Missouri59,5070.76×
Iowa56,7691.41×
Kansas55,3971.44×
Kentucky49,7900.81×
New Jersey43,8880.35×
Nevada41,1580.87×
Utah40,0580.92×
Maryland38,9910.47×
Oregon35,8750.64×
Massachusetts35,7220.37×
Wisconsin35,1270.48×
Nebraska35,0931.44×
Minnesota31,6030.45×
West Virginia26,8161.18×
Idaho20,3060.83×
Hawaii20,1890.96×
Connecticut16,1610.33×
Montana10,0220.74×
South Dakota9,2460.82×
Delaware7,9960.59×
Washington, District of Columbia7,6830.52×
New Hampshire6,6290.35×
Wyoming6,2070.86×
Maine6,0440.35×
Rhode Island5,3830.35×
North Dakota5,0790.51×
Alaska4,4980.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Tech Red Raiders football audience
BrandAffinityCategory
Texas Longhorns football15.02×Sports
Texas Longhorns baseball29.25×Sports
Planet Fitness4.35×Sports
Dallas Stars12.25×Sports
Nebraska Cornhuskers football11.19×Sports
Florida State Seminoles football7.62×Sports
Tennessee Volunteers football6.84×Sports
Dallas Cowboys4.96×Sports
Bass guitar3.29×Music & Radio
Kansas State Wildcats men's basketball29.09×Sports
Texas Longhorns9.38×Sports
Clarinet5.41×Music & Radio
Whataburger3.52×Food & Beverages
NBA Finals2.74×Sports
Sizzler13.71×Food & Beverages
Houston Texans4.56×Sports
Saxophone5.19×Music & Radio
Oklahoma Sooners football8.93×Sports
Toronto Maple Leafs9.73×Sports
Bachelor of Business Administration19.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Tech Red Raiders football audience
TraitClusterScore
Sports ActivityPOWER1.08
TraditionCONSERVATISM1.08
Luxury OrientationPREMIUM1.05
SustainabilityBALANCE1.04
Family OrientationCONSERVATISM1.04
Convenience OrientationPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Texas Tech Red Raiders football
CountryShare
United States88.1%
Japan2.3%
United Kingdom1.3%

See Texas Tech Red Raiders football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Texas Tech Red Raiders football have in United States?

Texas Tech Red Raiders football has an estimated audience of 4,874,978 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Texas Tech Red Raiders football fans?

46.3% of Texas Tech Red Raiders football fans are female, 53.7% are male, with an average age of 34.6 years.

Which brands do Texas Tech Red Raiders football fans like most?

Texas Tech Red Raiders football fans show strongest brand affinity for Texas Longhorns football (15.02×), Texas Longhorns baseball (29.25×), and Planet Fitness (4.35×) over the country average.

Where do Texas Tech Red Raiders football fans live in United States?

Texas Tech Red Raiders football fans in United States are most concentrated in Texas (reach 3,074,570), Florida (reach 228,908), and California (reach 221,684). These three regions account for the largest share of the active audience.

What other brands do Texas Tech Red Raiders football fans also like?

Beyond Texas Tech Red Raiders football itself, the audience over-indexes on Texas Longhorns baseball (29.25×), Planet Fitness (4.35×), Dallas Stars (12.25×), and Nebraska Cornhuskers football (11.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech Red Raiders football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.