Rascasse Audience Intelligence

Texas Tech Red Raiders football Audience in United States

A data profile of the people who buy, follow and care about Texas Tech Red Raiders football in United States — modelled from more than twelve digital signal sources. Texas Tech Red Raiders football has an estimated audience of 4,943,841 people in United States.

#96among American football in United States#139among Team in United States#582in Sports

The average Texas Tech Red Raiders football fan in United States is 34.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Dallas Stars, Baker Mayfield, Texas Longhorns football, with strongest over-indexing on Dallas Stars (13.53× the country average).

Demographically, the Texas Tech Red Raiders football audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Tech Red Raiders football fan in United States is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Dallas Stars.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Tech Red Raiders football profile in United States.

Audience size
4.9M
in United States
Gender
46.3%♀
53.7% male
Age
34.6
average years
Country rank
#6776
Team in United States
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Tech Red Raiders football fans

46.3% are female, 53.7% are male, average age 34.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Texas Tech Red Raiders football audience in United States
MetricValue
Female46.3%
Male53.7%
Average age34.6
Estimated audience size4,943,841
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Texas Tech Red Raiders football audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Texas Tech Red Raiders football audience comes from United States.

Worldwide audience distribution share by country for Texas Tech Red Raiders football
CountryShare
United States87.4%
Japan2.2%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Tech Red Raiders football audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Tech Red Raiders football fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M7.83×
02New Mexico~80K3.45×
03Utah~100K2.57×
04Oklahoma~100K2.41×
05Kansas~60K1.64×
06Alabama~100K1.62×
07Mississippi~60K1.46×
08Arkansas~60K1.41×
09Nebraska~30K1.35×
10Louisiana~80K1.26×
11Iowa~50K1.24×
12Colorado~90K1.23×
13Tennessee~100K1.17×
14West Virginia~30K1.14×
15Georgia~100K1.00×
16South Carolina~70K0.94×
17Wyoming~7K0.94×
18Arizona~90K0.93×
19Idaho~20K0.90×
20Nevada~40K0.86×
21Ohio~100K0.80×
22Hawaii~20K0.79×
23South Dakota~9K0.79×
24Indiana~70K0.78×
25Montana~10K0.75×
26Missouri~60K0.73×
27Oregon~40K0.73×
28Kentucky~40K0.72×
29North Carolina~100K0.69×
30Florida~200K0.64×
31Washington, District of Columbia~9K0.64×
32Delaware~8K0.58×
33North Dakota~6K0.58×
34Virginia~70K0.57×
35Pennsylvania~90K0.55×
36Michigan~70K0.54×
37Washington~50K0.52×
38Illinois~80K0.51×
39Alaska~5K0.49×
40Wisconsin~30K0.46×
41Maryland~40K0.42×
42Minnesota~30K0.41×
43New Hampshire~7K0.37×
44Rhode Island~6K0.37×
45Massachusetts~30K0.36×
46California~200K0.35×
47New Jersey~40K0.35×
48Maine~6K0.35×
49Connecticut~20K0.34×
50New York~90K0.32×
Fig. 06

Affinity by region

Affinity by region — Texas Tech Red Raiders football, United States
0.32×1.00×7.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Tech Red Raiders football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Tech Red Raiders football audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports17.72×
02Baker MayfieldSports14.23×
03SizzlerFood & Beverages13.71×
04Dallas StarsSports13.53×
05Texas Longhorns footballSports13.24×
06Columbus Blue JacketsSports11.42×
07Charlie PuthMusic & Radio9.85×
08Oklahoma Sooners footballSports9.14×
09Texas LonghornsSports8.24×
10Tampa Bay RaysSports7.58×
11University of Texas at AustinBusiness & Career5.76×
12Clemson Tigers footballSports5.76×
13Tennessee Volunteers footballSports5.28×
14WhataburgerFood & Beverages5.01×
15LSU Tigers footballSports4.98×
16Aaron RodgersSports3.83×
17FedExBusiness & Career3.12×
18United AirlinesTravel & Leisure2.67×
19Planet FitnessSports2.49×
20Mortgage loansBusiness & Career2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Tech Red Raiders football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Tech Red Raiders football audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
PatriotismCONSERVATISM1.63×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Tech Red Raiders football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.81×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Tech Red Raiders football have in United States?

Texas Tech Red Raiders football has an estimated audience of 4,943,841 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Texas Tech Red Raiders football fans?

46.3% of Texas Tech Red Raiders football fans are female, 53.7% are male, with an average age of 34.6 years.

03

Which brands do Texas Tech Red Raiders football fans like most?

Texas Tech Red Raiders football fans show strongest brand affinity for Dallas Stars (13.53×), Baker Mayfield (14.23×), and Texas Longhorns football (13.24×) over the country average.

04

Where do Texas Tech Red Raiders football fans live in United States?

Texas Tech Red Raiders football fans in United States are most concentrated in Texas (reach ~3.5M), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Tech Red Raiders football fans also like?

Beyond Texas Tech Red Raiders football itself, the audience over-indexes on Baker Mayfield (14.23×), Texas Longhorns football (13.24×), Whataburger (5.01×), and Texas Longhorns baseball (17.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Texas Tech Red Raiders football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech Red Raiders football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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