University of Kansas Audience in United States

University of Kansas logo

University of Kansas has an estimated audience of 1,905,426 people in United States. 43.9% are female, 56.1% are male, average age 38.7. Top regions: Kentucky, Kansas, Missouri. Top brand affinities: FlightAware, PSV Eindhoven, Kansas Jayhawks men's basketball, Planet Fitness, Hotel Indigo.

The average University of Kansas fan in United States is 38.7 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Kansas, Missouri. Top brand affinities include FlightAware, PSV Eindhoven, Kansas Jayhawks men's basketball, with strongest over-indexing on FlightAware (17.05× the country average). Demographically, the University of Kansas audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Kansas fans

Demographic split for University of Kansas audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.7
Estimated audience size1,905,426

Audience persona

The typical University of Kansas fan in United States is more male, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for FlightAware.

Top regions in United States

Top regions ranked by reach for University of Kansas in United States
RegionReachAffinity
Kentucky262,29310.98×
Kansas243,25616.2×
Missouri104,5643.4×
Texas79,2970.48×
California77,4930.37×
Illinois48,8290.77×
Florida40,6330.31×
New York38,0740.36×
Colorado26,0710.87×
Pennsylvania21,1490.33×
Georgia20,2230.34×
North Carolina18,6680.33×
Minnesota18,4190.67×
Virginia18,1210.39×
Ohio17,7350.3×
Oklahoma17,3880.82×
Indiana16,0980.46×
New Jersey15,1180.31×
Michigan14,5850.29×
Arizona14,4610.37×
Washington14,2810.37×
Massachusetts13,7290.37×
Tennessee12,9110.34×
Wisconsin12,7260.44×
Iowa11,8540.76×
Nebraska11,0531.16×
Maryland10,2590.31×
Arkansas9,6880.62×
Utah8,4440.49×
Louisiana8,3910.34×
South Carolina8,1380.28×
Alabama8,0710.3×
Oregon7,4660.34×
Connecticut6,7040.35×
Nevada5,7920.31×
Mississippi4,7180.3×
Hawaii4,5320.55×
South Dakota3,3190.75×
New Mexico3,3110.35×
Idaho2,9780.31×
Washington, District of Columbia2,7920.49×
West Virginia2,1030.24×
New Hampshire2,0380.27×
North Dakota1,8750.48×
Montana1,8550.35×
Maine1,7920.26×
Rhode Island1,6010.26×
Delaware1,2630.24×
Alaska1,1590.28×
Wyoming1,1500.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Kansas audience
BrandAffinityCategory
FlightAware17.05×Travel & Leisure
PSV Eindhoven46.3×Sports
Kansas Jayhawks men's basketball24.63×Sports
Planet Fitness3.13×Sports
Hotel Indigo27.89×Travel & Leisure
New York University17.27×Business & Career
Diaper bag4.51×Kids & Family
Western Governors University18.2×Business & Career
University of California11.91×Business & Career
Kansas State Wildcats men's basketball29.44×Sports
Minnesota Timberwolves5.03×Sports
University2.49×Business & Career
FC Bayern Munich3.82×Sports
RingCentral15.5×Technology & Electronics
Golf Channel3.13×Sports
MSN1.99×News
Colgate University10.92×Business & Career
Kansas City Royals6.4×Sports
NBA Finals2.43×Sports
Nebraska Cornhuskers football5.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Kansas audience
TraitClusterScore
Community OrientationOPEN1.21
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.08
Pet OwnershipJOY1.07
Sports ActivityPOWER1.06
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for University of Kansas
CountryShare
United States68.5%
Japan3.4%
India2.1%

See University of Kansas audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Kansas have in United States?

University of Kansas has an estimated audience of 1,905,426 people in United States, concentrated in Kentucky and Kansas.

What is the gender split and age of University of Kansas fans?

43.9% of University of Kansas fans are female, 56.1% are male, with an average age of 38.7 years.

Which brands do University of Kansas fans like most?

University of Kansas fans show strongest brand affinity for FlightAware (17.05×), PSV Eindhoven (46.3×), and Kansas Jayhawks men's basketball (24.63×) over the country average.

Where do University of Kansas fans live in United States?

University of Kansas fans in United States are most concentrated in Kentucky (reach 262,293), Kansas (reach 243,256), and Missouri (reach 104,564). These three regions account for the largest share of the active audience.

What other brands do University of Kansas fans also like?

Beyond University of Kansas itself, the audience over-indexes on PSV Eindhoven (46.3×), Kansas Jayhawks men's basketball (24.63×), Planet Fitness (3.13×), and Hotel Indigo (27.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.