Rascasse Audience Intelligence

University of Kansas Audience in United States

A data profile of the people who buy, follow and care about University of Kansas in United States — modelled from more than twelve digital signal sources. University of Kansas has an estimated audience of 1,905,426 people in United States.

#71among University in United States#1174among POI in United States#1107in Business & Career

The average University of Kansas fan in United States is 38.7 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Kansas, Missouri.

Top brand affinities include FlightAware, Kansas Jayhawks men's basketball, FedEx, with strongest over-indexing on FlightAware (17.05× the country average).

Demographically, the University of Kansas audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Kansas fan in United States is more male, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Kansas profile in United States.

Audience size
1.9M
in United States
Gender
43.9%♀
56.1% male
Age
38.7
average years
Country rank
#14787
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Kansas fans

43.9% are female, 56.1% are male, average age 38.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for University of Kansas audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.7
Estimated audience size1,905,426
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the University of Kansas audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

67.9%

of the worldwide University of Kansas audience comes from United States.

Worldwide audience distribution share by country for University of Kansas
CountryShare
United States67.9%
Japan3.4%
India2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Kansas audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Kansas fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K16.93×
02Kentucky~300K11.03×
03Missouri~100K3.40×
04Nebraska~10K1.20×
05Oklahoma~20K0.87×
06Colorado~20K0.80×
07South Dakota~3K0.77×
08Iowa~10K0.73×
09Illinois~40K0.71×
10Minnesota~20K0.65×
11Hawaii~5K0.64×
12Arkansas~10K0.62×
13North Dakota~2K0.58×
14Washington, District of Columbia~3K0.51×
15Alaska~2K0.51×
16Utah~8K0.50×
17Vermont~2K0.49×
18Montana~2K0.47×
19Indiana~20K0.46×
20Texas~70K0.45×
21Wisconsin~10K0.43×
22New Mexico~4K0.41×
23Rhode Island~2K0.41×
24Delaware~2K0.41×
25Idaho~4K0.40×
26West Virginia~3K0.39×
27New Hampshire~3K0.39×
28Maine~3K0.39×
29Washington~10K0.38×
30Mississippi~6K0.38×
31Virginia~20K0.37×
32Arizona~10K0.37×
33Louisiana~9K0.37×
34Connecticut~7K0.37×
35Tennessee~10K0.36×
36Oregon~8K0.36×
37California~70K0.34×
38Massachusetts~10K0.34×
39Nevada~6K0.34×
40New York~30K0.33×
41Pennsylvania~20K0.33×
42Georgia~20K0.33×
43Alabama~9K0.33×
44Maryland~10K0.32×
45North Carolina~20K0.31×
46South Carolina~9K0.31×
47Florida~40K0.30×
48Ohio~20K0.30×
49New Jersey~10K0.30×
50Michigan~10K0.29×
Fig. 06

Affinity by region

Affinity by region — University of Kansas, United States
0.29×1.00×16.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Kansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Kansas audience
#·InterestCategoryAffinity×
01Kansas State Wildcats men's basketballSports26.54×
02Kansas Jayhawks men's basketballSports24.07×
03Hickory FarmsShopping18.12×
04FlightAwareTravel & Leisure17.05×
05Sporting Kansas CitySports17.05×
06Western Governors UniversityBusiness & Career13.19×
07New York UniversityBusiness & Career13.03×
08Colgate UniversityBusiness & Career11.21×
09University of CaliforniaBusiness & Career10.86×
10Minnesota TimberwolvesSports4.55×
11Sustainable energyHome & Garden3.67×
12FedExBusiness & Career3.58×
13Renewable energyBusiness & Career3.50×
14QVCMovies & TV3.39×
15Mortgage loansBusiness & Career2.52×
16Discount storesShopping2.43×
17UniversityBusiness & Career2.26×
18Pizza HutFood & Beverages2.22×
19SubwayFood & Beverages2.03×
20PinterestInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Kansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Kansas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
PatriotismCONSERVATISM1.83×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Kansas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Healthy LifestyleBALANCE0.81×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Kansas have in United States?

University of Kansas has an estimated audience of 1,905,426 people in United States, concentrated in Kentucky and Kansas.

02

What is the gender split and age of University of Kansas fans?

43.9% of University of Kansas fans are female, 56.1% are male, with an average age of 38.7 years.

03

Which brands do University of Kansas fans like most?

University of Kansas fans show strongest brand affinity for FlightAware (17.05×), Kansas Jayhawks men's basketball (24.07×), and FedEx (3.58×) over the country average.

04

Where do University of Kansas fans live in United States?

University of Kansas fans in United States are most concentrated in Kentucky (reach ~300K), Kansas (reach ~300K), and Missouri (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Kansas fans also like?

Beyond University of Kansas itself, the audience over-indexes on Kansas Jayhawks men's basketball (24.07×), FedEx (3.58×), University of California (10.86×), and Mortgage loans (2.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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