Rascasse Audience Intelligence

Kansas Jayhawks football Audience in United States

A data profile of the people who buy, follow and care about Kansas Jayhawks football in United States — modelled from more than twelve digital signal sources. Kansas Jayhawks football has an estimated audience of 966,207 people in United States.

#396among American football in United States#369among Team in United States#2251in Sports

The average Kansas Jayhawks football fan in United States is 36.9 years old, more male, and lives primarily in Kansas.

The audience is concentrated in Kansas, Texas, Missouri.

Top brand affinities include Kansas Jayhawks men's basketball, Nebraska Cornhuskers football, Kansas State Wildcats men's basketball, with strongest over-indexing on Kansas Jayhawks men's basketball (37.49× the country average).

Demographically, the Kansas Jayhawks football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas Jayhawks football fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Kansas Jayhawks men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas Jayhawks football profile in United States.

Audience size
966K
in United States
Gender
43.3%♀
56.7% male
Age
36.9
average years
Country rank
#24244
Team in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas Jayhawks football fans

43.3% are female, 56.7% are male, average age 36.9.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Kansas Jayhawks football audience in United States
MetricValue
Female43.3%
Male56.7%
Average age36.9
Estimated audience size966,207
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Kansas Jayhawks football audience in United States
Age bracketShare%
16-1934%
20-2914%
30-3913%
40-4918%
50+22%
Fig. 04

Worldwide distribution

95.8%

of the worldwide Kansas Jayhawks football audience comes from United States.

Worldwide audience distribution share by country for Kansas Jayhawks football
CountryShare
United States95.8%
China0.7%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas Jayhawks football audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas Jayhawks football fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K15.05×
02Missouri~20K2.98×
03Nebraska~5K2.50×
04Iowa~6K1.92×
05Utah~6K1.76×
06Oklahoma~8K1.71×
07Colorado~10K1.57×
08West Virginia~3K1.44×
09Mississippi~4K1.07×
10Alabama~6K1.01×
11Arkansas~3K1.00×
12South Dakota<1K0.79×
13Arizona~6K0.78×
14Louisiana~4K0.75×
15Idaho~2K0.75×
16Wyoming<1K0.72×
17Nevada~3K0.68×
18Tennessee~5K0.67×
19South Carolina~4K0.67×
20Texas~20K0.63×
21Illinois~8K0.63×
22Hawaii~1K0.63×
23Georgia~8K0.62×
24Delaware<1K0.60×
25Wisconsin~4K0.58×
26Washington, District of Columbia<1K0.58×
27Ohio~7K0.56×
28Kentucky~3K0.56×
29North Dakota<1K0.56×
30Montana<1K0.55×
31New Mexico~1K0.53×
32Alaska<1K0.52×
33Indiana~4K0.51×
34North Carolina~6K0.48×
35Florida~10K0.46×
36Michigan~5K0.46×
37Minnesota~3K0.46×
38Rhode Island<1K0.45×
39Washington~3K0.43×
40Pennsylvania~6K0.41×
41Virginia~4K0.41×
42Maryland~3K0.39×
43Maine<1K0.39×
44New Hampshire<1K0.38×
45Oregon~2K0.33×
46New Jersey~3K0.32×
47Connecticut~1K0.32×
48Massachusetts~2K0.29×
49California~10K0.28×
50New York~6K0.26×
Fig. 06

Affinity by region

Affinity by region — Kansas Jayhawks football, United States
0.26×1.00×15.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas Jayhawks football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas Jayhawks football audience
#·InterestCategoryAffinity×
01Kansas State Wildcats men's basketballSports67.72×
02Kansas Jayhawks men's basketballSports37.49×
03Arkansas Razorbacks footballSports19.66×
04Nebraska Cornhuskers footballSports19.00×
05Texas Longhorns baseballSports17.75×
06Oklahoma Sooners footballSports11.62×
07Kansas City RoyalsSports11.23×
08Tennessee Volunteers footballSports10.21×
09Florida Gators footballSports10.20×
10Auburn Tigers footballSports9.79×
11Florida State Seminoles footballSports8.83×
12Kansas City ChiefsSports8.60×
13Clemson Tigers footballSports7.57×
14Planet FitnessSports3.10×
15PinterestInternet & Social Media2.30×
16WalmartShopping2.17×
17RecipesFood & Beverages2.13×
18Donald TrumpPolitics & Society2.04×
19XInternet & Social Media1.98×
20CookingFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas Jayhawks football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas Jayhawks football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.24×
Family OrientationCONSERVATISM1.55×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas Jayhawks football audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas Jayhawks football have in United States?

Kansas Jayhawks football has an estimated audience of 966,207 people in United States, concentrated in Kansas and Texas.

02

What is the gender split and age of Kansas Jayhawks football fans?

43.3% of Kansas Jayhawks football fans are female, 56.7% are male, with an average age of 36.9 years.

03

Which brands do Kansas Jayhawks football fans like most?

Kansas Jayhawks football fans show strongest brand affinity for Kansas Jayhawks men's basketball (37.49×), Nebraska Cornhuskers football (19×), and Kansas State Wildcats men's basketball (67.72×) over the country average.

04

Where do Kansas Jayhawks football fans live in United States?

Kansas Jayhawks football fans in United States are most concentrated in Kansas (reach ~50K), Texas (reach ~20K), and Missouri (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas Jayhawks football fans also like?

Beyond Kansas Jayhawks football itself, the audience over-indexes on Nebraska Cornhuskers football (19×), Kansas State Wildcats men's basketball (67.72×), Kansas City Chiefs (8.6×), and Tennessee Volunteers football (10.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Kansas Jayhawks football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Jayhawks football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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