Rascasse Audience Intelligence

Kansas Jayhawks football Fan Demographics in United States

Kansas Jayhawks football has an estimated audience of 844K people in United States.

#445among American football in United States
#404among teams in United States#2531in Sports

The average Kansas Jayhawks football fan in United States is 37.7 years old, more male, and lives primarily in Kansas.

Women make up 43.3% of the fan base, 8.4 percentage points more than the group average.

Compared with the other 2734 objects in American football, Kansas Jayhawks football fans stand out for their interest in Kansas State Wildcats men's basketball, Kansas Jayhawks men's basketball and Arkansas Razorbacks football.

Interest is seasonal: September, October and November account for 83% of the year's searches, May is the quietest month.

Most fans live in Kansas, Missouri, Texas.

Top affinities include Kansas State Wildcats men's basketball, Kansas Jayhawks men's basketball, Arkansas Razorbacks football, with strongest over-indexing on Kansas State Wildcats men's basketball (67.72× the country average).

Demographically, the Kansas Jayhawks football audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Kansas Jayhawks football fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Kansas State Wildcats men's basketball.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
844K
in United States
Gender
43.3%♀
56.7% male
Age
37.7
average years
Country rank
#27442
among all objects in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kansas Jayhawks football fans

43.3% are female, 56.7% are male, average age 37.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Kansas Jayhawks football audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.7
Estimated audience size844K
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Kansas Jayhawks football audience in United States
Age bracketShare%
16-2434%
25-3414%
35-4413%
45-5418%
55+22%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Kansas Jayhawks football audience comes from United States.

Worldwide audience distribution share by country for Kansas Jayhawks football
CountryShare
United States94.1%
United Kingdom1.0%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kansas Jayhawks football fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K15.05×
02Missouri~50K2.98×
03Nebraska~10K2.50×
04Iowa~20K1.92×
05Utah~10K1.76×
06Oklahoma~20K1.71×
07Colorado~20K1.57×
08West Virginia~6K1.44×
09Mississippi~8K1.07×
10Alabama~10K1.01×
11Arkansas~8K1.00×
12South Dakota~2K0.79×
13Arizona~10K0.78×
14Louisiana~9K0.75×
15Idaho~3K0.75×
16Wyoming~1K0.72×
17Nevada~6K0.68×
18Tennessee~10K0.67×
19South Carolina~9K0.67×
20Texas~40K0.63×
21Illinois~20K0.63×
22Hawaii~2K0.63×
23Georgia~20K0.62×
24Delaware~2K0.60×
25Wisconsin~9K0.58×
26Washington, District of Columbia~1K0.58×
27Ohio~20K0.56×
28Kentucky~6K0.56×
29North Dakota~1K0.56×
30Montana~1K0.55×
31New Mexico~3K0.53×
32Alaska<1K0.52×
33Indiana~9K0.51×
34North Carolina~10K0.48×
35Florida~20K0.46×
36Michigan~10K0.46×
37Minnesota~7K0.46×
38Rhode Island~1K0.45×
39Washington~8K0.43×
40Pennsylvania~10K0.41×
41Virginia~9K0.41×
42Maryland~6K0.39×
43Maine~1K0.39×
44New Hampshire~1K0.38×
45Oregon~4K0.33×
46New Jersey~7K0.32×
47Connecticut~3K0.32×
48Massachusetts~5K0.29×
49California~30K0.28×
50New York~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Kansas Jayhawks football, United States
0.26×1.00×15.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kansas Jayhawks football audience vs. the country average
#·InterestCategoryAffinity×
01Kansas State Wildcats men's basketballSports67.72×
02Kansas Jayhawks men's basketballSports37.49×
03Arkansas Razorbacks footballSports19.66×
04Nebraska Cornhuskers footballSports19.00×
05Texas Longhorns baseballSports17.75×
06Oklahoma Sooners footballSports11.62×
07Kansas City RoyalsSports11.23×
08Tennessee Volunteers footballSports10.21×
09Florida Gators footballSports10.20×
10Auburn Tigers footballSports9.79×
11Purdue Boilermakers men's basketballSports9.21×
12Florida State Seminoles footballSports8.83×
13Kansas City ChiefsSports8.60×
14Tampa Bay RaysSports8.40×
15Dolly PartonMusic & Radio2.65×
16WalmartShopping2.17×
17RecipesFood & Beverages2.13×
18Donald TrumpPolitics & Society2.04×
19XInternet & Social Media1.98×
20CookingFood & Beverages1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kansas Jayhawks football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kansas Jayhawks football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.24×
Family OrientationCONSERVATISM1.55×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kansas Jayhawks football audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kansas Jayhawks football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kansas-jayhawks-football-138267” · Methodology