Kansas Jayhawks football Audience in United States

Kansas Jayhawks football logo

Kansas Jayhawks football has an estimated audience of 402,933 people in United States. 43.3% are female, 56.7% are male, average age 36.9. Top regions: Kansas, Texas, Missouri. Top brand affinities: Capital One, AccuWeather, Circle K, Aaron Rodgers, Nebraska Cornhuskers football.

The average Kansas Jayhawks football fan in United States is 36.9 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, Missouri. Top brand affinities include Capital One, AccuWeather, Circle K, with strongest over-indexing on Capital One (19.37× the country average). Demographically, the Kansas Jayhawks football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Kansas Jayhawks football fans

Demographic split for Kansas Jayhawks football audience in United States
MetricValue
Female43.3%
Male56.7%
Average age36.9
Estimated audience size402,933

Audience persona

The typical Kansas Jayhawks football fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Kansas Jayhawks football in United States
RegionReachAffinity
Kansas44,34513.97×
Texas24,8890.72×
Missouri18,2012.8×
Florida15,6580.57×
California14,0700.32×
Colorado10,3251.63×
Georgia10,0580.81×
Illinois8,2930.62×
Oklahoma6,9101.54×
Ohio6,8660.55×
Iowa6,6171.99×
Utah6,5071.8×
Arizona6,4070.78×
North Carolina6,3220.52×
New York6,1130.27×
Tennessee6,0590.75×
Alabama5,6811.01×
Pennsylvania5,6350.42×
Michigan5,1360.49×
Nebraska4,8032.38×
Virginia4,7180.48×
Louisiana4,4780.86×
South Carolina4,3380.72×
Mississippi3,8351.16×
Arkansas3,6341.09×
Indiana3,6260.49×
New Jersey3,3470.33×
Nevada3,1790.82×
Washington3,1500.39×
Maryland3,1080.45×
Wisconsin2,9580.49×
Kentucky2,6450.52×
Minnesota2,4750.43×
West Virginia2,3011.23×
Massachusetts2,0620.26×
Idaho2,0471.01×
Oregon1,7080.37×
Connecticut1,1870.29×
New Mexico1,0260.51×
Hawaii7900.46×
South Dakota7500.8×
Montana6030.54×
Delaware5460.49×
Washington, District of Columbia4860.4×
Wyoming4550.76×
Rhode Island4330.34×
North Dakota3680.44×
New Hampshire3600.23×
Maine3040.21×
Alaska2790.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas Jayhawks football audience
BrandAffinityCategory
Capital One19.37×Business & Career
AccuWeather23.72×Home & Garden
Circle K19.96×Shopping
Aaron Rodgers15.91×Sports
Nebraska Cornhuskers football29.37×Sports
CarGurus12.59×Cars & Mobility
Google Maps7.15×Internet & Social Media
Diane Keaton10.09×Movies & TV
Kansas City Chiefs9.62×Sports
Google News7.78×News
Clint Eastwood11.42×Movies & TV
Bruce Willis9.14×Movies & TV
Indeed.com5.08×Business & Career
StubHub11.02×Travel & Leisure
Ozzy Osbourne10.87×Music & Radio
Kendra Scott12.07×Fashion & Accessoires
John Wayne17.66×Movies & TV
Billy Bob Thornton9.82×Movies & TV
Beetlejuice5.37×Movies & TV
Enterprise Rent-A-Car6.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas Jayhawks football audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Career OrientationPOWER1.16
Price SensitivityPREMIUM1.16
Need for SecurityCONSERVATISM1.13
Family OrientationCONSERVATISM1.11
DIY MentalityTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Kansas Jayhawks football
CountryShare
United States92.0%
China1.7%
Canada1.2%

See Kansas Jayhawks football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Kansas Jayhawks football have in United States?

Kansas Jayhawks football has an estimated audience of 402,933 people in United States, concentrated in Kansas and Texas.

What is the gender split and age of Kansas Jayhawks football fans?

43.3% of Kansas Jayhawks football fans are female, 56.7% are male, with an average age of 36.9 years.

Which brands do Kansas Jayhawks football fans like most?

Kansas Jayhawks football fans show strongest brand affinity for Capital One (19.37×), AccuWeather (23.72×), and Circle K (19.96×) over the country average.

Where do Kansas Jayhawks football fans live in United States?

Kansas Jayhawks football fans in United States are most concentrated in Kansas (reach 44,345), Texas (reach 24,889), and Missouri (reach 18,201). These three regions account for the largest share of the active audience.

What other brands do Kansas Jayhawks football fans also like?

Beyond Kansas Jayhawks football itself, the audience over-indexes on AccuWeather (23.72×), Circle K (19.96×), Aaron Rodgers (15.91×), and Nebraska Cornhuskers football (29.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Jayhawks football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.