Rascasse Audience Intelligence

Atlanta metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Atlanta metropolitan area in United States — modelled from more than twelve digital signal sources. Atlanta metropolitan area has an estimated audience of 8,593,536 people in United States.

#66among City in United States#261among POI in United States#358in Travel & Leisure

The average Atlanta metropolitan area fan in United States is 41.7 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include Atlanta Braves, Happiness, WSB-TV, with strongest over-indexing on Atlanta Braves (6.04× the country average).

Demographically, the Atlanta metropolitan area audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlanta metropolitan area fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Atlanta Braves.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlanta metropolitan area profile in United States.

Audience size
8.6M
in United States
Gender
58.8%♀
41.2% male
Age
41.7
average years
Country rank
#4137
POI in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlanta metropolitan area fans

58.8% are female, 41.2% are male, average age 41.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Atlanta metropolitan area audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.7
Estimated audience size8,593,536
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Atlanta metropolitan area audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Atlanta metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Atlanta metropolitan area
CountryShare
United States83.9%
Brazil5.1%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlanta metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlanta metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5M19.68×
02Alabama~200K1.85×
03South Carolina~200K1.40×
04Mississippi~80K1.16×
05North Carolina~300K1.09×
06Tennessee~200K1.09×
07West Virginia~40K1.02×
08Washington, District of Columbia~30K1.02×
09Alaska~20K1.00×
10South Dakota~20K0.97×
11North Dakota~20K0.97×
12Delaware~20K0.96×
13Vermont~10K0.96×
14Louisiana~100K0.94×
15Montana~20K0.93×
16Rhode Island~30K0.92×
17Maine~30K0.91×
18Kentucky~100K0.90×
19Arkansas~60K0.90×
20Hawaii~30K0.90×
21New Hampshire~30K0.90×
22Virginia~200K0.89×
23Idaho~40K0.89×
24New Mexico~40K0.87×
25Nebraska~40K0.85×
26Florida~500K0.82×
27Maryland~100K0.82×
28Utah~60K0.81×
29Kansas~50K0.81×
30Oklahoma~80K0.80×
31Iowa~60K0.80×
32Indiana~100K0.78×
33Nevada~60K0.78×
34Connecticut~60K0.75×
35Oregon~70K0.74×
36Missouri~100K0.73×
37Massachusetts~100K0.70×
38Ohio~200K0.69×
39Michigan~200K0.69×
40Wisconsin~90K0.69×
41Minnesota~80K0.68×
42Colorado~90K0.67×
43Arizona~100K0.64×
44Washington~100K0.64×
45Pennsylvania~200K0.63×
46New Jersey~100K0.59×
47Illinois~200K0.58×
48New York~300K0.57×
49Texas~300K0.47×
50California~400K0.40×
Fig. 06

Affinity by region

Affinity by region — Atlanta metropolitan area, United States
0.40×1.00×19.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlanta metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlanta metropolitan area audience
#·InterestCategoryAffinity×
01WSB-TVMovies & TV7.44×
02Atlanta BravesSports6.04×
03Atlanta FalconsSports4.38×
04Teyana TaylorMovies & TV3.83×
05Atlanta HawksSports3.75×
06The Breakfast ClubMovies & TV2.92×
07Internet celebrityInternet & Social Media2.51×
08Real propertyHome & Garden2.00×
09The UPS StoreShopping1.91×
10HairstyleBeauty & Wellness1.86×
11NBA FinalsSports1.82×
12TMZInternet & Social Media1.81×
13HollywoodTravel & Leisure1.77×
14WeatherHome & Garden1.73×
15Planet FitnessSports1.72×
16UniversityBusiness & Career1.71×
17Self careHealth1.64×
18HappinessHealth1.57×
19Instant messagingInternet & Social Media1.57×
20BarsTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlanta metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlanta metropolitan area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Community OrientationOPEN1.78×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlanta metropolitan area audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
SustainabilityBALANCE0.78×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlanta metropolitan area have in United States?

Atlanta metropolitan area has an estimated audience of 8,593,536 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Atlanta metropolitan area fans?

58.8% of Atlanta metropolitan area fans are female, 41.2% are male, with an average age of 41.7 years.

03

Which brands do Atlanta metropolitan area fans like most?

Atlanta metropolitan area fans show strongest brand affinity for Atlanta Braves (6.04×), Happiness (1.57×), and WSB-TV (7.44×) over the country average.

04

Where do Atlanta metropolitan area fans live in United States?

Atlanta metropolitan area fans in United States are most concentrated in Georgia (reach ~5M), Florida (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Atlanta metropolitan area fans also like?

Beyond Atlanta metropolitan area itself, the audience over-indexes on Happiness (1.57×), WSB-TV (7.44×), Atlanta Falcons (4.38×), and Hairstyle (1.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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