Atlanta metropolitan area Audience in United States

Atlanta metropolitan area has an estimated audience of 8,593,536 people in United States. 58.8% are female, 41.2% are male, average age 41.7. Top regions: Georgia, Florida, North Carolina. Top brand affinities: Horoscope, Day trading, Property insurance, Indianapolis Motor Speedway, Blended whiskey.

The average Atlanta metropolitan area fan in United States is 41.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, North Carolina. Top brand affinities include Horoscope, Day trading, Property insurance, with strongest over-indexing on Horoscope (12.63× the country average). Demographically, the Atlanta metropolitan area audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Atlanta metropolitan area fans

Demographic split for Atlanta metropolitan area audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.7
Estimated audience size8,593,536

Audience persona

The typical Atlanta metropolitan area fan in United States is more female, around 41.7 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Atlanta metropolitan area in United States
RegionReachAffinity
Georgia5,571,96621.05×
Florida487,8290.84×
North Carolina309,9321.2×
Texas258,1080.35×
Alabama253,1752.11×
New York230,9850.48×
South Carolina208,8221.62×
Tennessee195,2521.13×
Virginia189,3630.9×
California185,9030.2×
Ohio168,4850.64×
Pennsylvania156,2960.54×
Michigan135,7160.6×
Illinois129,4170.45×
Maryland114,3300.77×
Indiana113,1880.72×
Louisiana104,4230.94×
Massachusetts100,7920.6×
Kentucky94,9700.88×
Mississippi91,9531.3×
Missouri75,3210.54×
New Jersey73,9020.34×
Arkansas55,8070.79×
Oklahoma55,3680.58×
Wisconsin44,5730.34×
Arizona44,1520.25×
West Virginia41,3381.03×
Minnesota39,2560.32×
Washington37,3770.22×
Colorado33,4360.25×
Connecticut28,4580.33×
Iowa27,0210.38×
Washington, District of Columbia25,9071×
Kansas24,2980.36×
Oregon23,1510.24×
Delaware19,8140.84×
Nebraska18,7990.44×
Nevada17,4380.21×
Maine16,7340.54×
Utah12,3920.16×
New Hampshire11,1470.33×
New Mexico10,8580.25×
Rhode Island10,7640.39×
Montana10,4610.44×
Idaho10,4110.24×
South Dakota9,6800.49×
Vermont9,4110.62×
Alaska9,0000.49×
Hawaii8,6190.23×
North Dakota8,1690.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta metropolitan area audience
BrandAffinityCategory
Horoscope12.63×Health
Day trading11.06×Business & Career
Property insurance15.66×Home & Garden
Indianapolis Motor Speedway11.62×Sports
Blended whiskey10.2×Food & Beverages
Critical illness insurance13.76×Business & Career
Atlanta Falcons6.59×Sports
Roulette10.56×Games
Whole grain10.32×Food & Beverages
WSB-TV9.7×Movies & TV
Pet insurance10.05×Pets & Animals
Planet Fitness2.4×Sports
FC Bayern Munich4.16×Sports
Method Man12.7×Music & Radio
Home inspection10.87×Home & Garden
Atlanta Braves4.69×Sports
Atlanta Hawks5.56×Sports
Term life insurance9.87×Business & Career
Real property2.89×Home & Garden
Diaper bag3.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta metropolitan area audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.67
Price SensitivityPREMIUM1.48
ExtroversionTHRILL1.47
Community OrientationOPEN1.4
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Atlanta metropolitan area
CountryShare
United States83.9%
Brazil5.1%
Canada3.1%

See Atlanta metropolitan area audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Atlanta metropolitan area have in United States?

Atlanta metropolitan area has an estimated audience of 8,593,536 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta metropolitan area fans?

58.8% of Atlanta metropolitan area fans are female, 41.2% are male, with an average age of 41.7 years.

Which brands do Atlanta metropolitan area fans like most?

Atlanta metropolitan area fans show strongest brand affinity for Horoscope (12.63×), Day trading (11.06×), and Property insurance (15.66×) over the country average.

Where do Atlanta metropolitan area fans live in United States?

Atlanta metropolitan area fans in United States are most concentrated in Georgia (reach 5,571,966), Florida (reach 487,829), and North Carolina (reach 309,932). These three regions account for the largest share of the active audience.

What other brands do Atlanta metropolitan area fans also like?

Beyond Atlanta metropolitan area itself, the audience over-indexes on Day trading (11.06×), Property insurance (15.66×), Indianapolis Motor Speedway (11.62×), and Blended whiskey (10.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.