Rascasse Audience Intelligence

Holiday World & Splashin' Safari Audience in United States

Name: Holiday World & Splashin' Safari — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Holiday World & Splashin' Safari in United States — modelled from more than twelve digital signal sources. Holiday World & Splashin' Safari has an estimated audience of 464,430 people in United States.

#36among Theme park in United States #4092among POI in United States #3092in Travel & Leisure

The average Holiday World & Splashin' Safari fan in United States is 42.5 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Kentucky, Tennessee.

Top brand affinities include Florida Lottery, Nebraska Lottery, Dollywood, with strongest over-indexing on Florida Lottery (20× the country average).

Demographically, the Holiday World & Splashin' Safari audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday World & Splashin' Safari fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday World & Splashin' Safari profile in United States.

Audience size

464K

in United States

Gender

71.0%♀

29.0% male

Age

42.5

average years

Country rank

#38250

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Holiday World & Splashin' Safari fans

71.0% are female, 29.0% are male, average age 42.5.

Fig. 02

Gender split

71.0%

Female

29.0%

Male

Demographic split for Holiday World & Splashin' Safari audience in United States
Metric	Value
Female	71.0%
Male	29.0%
Average age	42.5
Estimated audience size	464,430

Fig. 03

Age distribution

Age distribution of the Holiday World & Splashin' Safari audience in United States
Age bracket	Share	%
16-19		11%
20-29		16%
30-39		22%
40-49		26%
50+		24%

Fig. 04

Worldwide distribution

58.4%

of the worldwide Holiday World & Splashin' Safari audience comes from United States.

Worldwide audience distribution share by country for Holiday World & Splashin' Safari
Country	Share
United States	58.4%
United Kingdom	12.6%
Germany	10.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday World & Splashin' Safari audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday World & Splashin' Safari fans by region: top regions in United States
#	Region	Reach	×
01	Indiana	~200K	19.40×
02	Kentucky	~90K	14.83×
03	Tennessee	~40K	4.24×
04	Missouri	~20K	2.47×
05	Illinois	~40K	2.26×
06	Ohio	~10K	0.97×
07	Alaska	<1K	0.62×
08	Vermont	<1K	0.62×
09	Montana	<1K	0.54×
10	Delaware	<1K	0.52×
11	West Virginia	~1K	0.51×
12	South Dakota	<1K	0.51×
13	North Dakota	<1K	0.51×
14	Hawaii	~1K	0.50×
15	Rhode Island	<1K	0.50×
16	Maine	<1K	0.45×
17	Michigan	~5K	0.43×
18	New Hampshire	<1K	0.43×
19	Idaho	<1K	0.42×
20	Alabama	~3K	0.41×
21	Arkansas	~2K	0.41×
22	Mississippi	~1K	0.37×
23	Iowa	~1K	0.37×
24	Nebraska	<1K	0.35×
25	Washington, District of Columbia	<1K	0.35×
26	New Mexico	<1K	0.34×
27	Kansas	~1K	0.33×
28	Wisconsin	~2K	0.29×
29	Connecticut	~1K	0.29×
30	Oklahoma	~1K	0.27×
31	Louisiana	~2K	0.26×
32	Nevada	~1K	0.26×
33	Utah	~1K	0.26×
34	South Carolina	~2K	0.24×
35	Oregon	~1K	0.24×
36	Georgia	~3K	0.22×
37	Colorado	~2K	0.21×
38	Minnesota	~1K	0.21×
39	Virginia	~2K	0.19×
40	Maryland	~2K	0.19×
41	Pennsylvania	~3K	0.18×
42	North Carolina	~2K	0.18×
43	Arizona	~2K	0.18×
44	Massachusetts	~2K	0.18×
45	Texas	~7K	0.17×
46	Florida	~5K	0.17×
47	Washington	~2K	0.17×
48	New Jersey	~2K	0.16×
49	New York	~3K	0.12×
50	California	~4K	0.09×

Affinity by region — Holiday World & Splashin' Safari, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday World & Splashin' Safari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday World & Splashin' Safari audience
#	Interest	Category	×
01	Nebraska Lottery	Games	103.91×
02	Aquarium of the Pacific	Travel & Leisure	84.91×
03	Esri	Technology & Electronics	70.80×
04	Soldier Field	Sports	63.91×
05	Beach tennis	Sports	61.73×
06	Dollywood	Travel & Leisure	37.17×
07	Wrigley Field	Sports	32.08×
08	Lambeau Field	Sports	30.48×
09	Friendly's	Food & Beverages	23.74×
10	Padel (sport)	Sports	21.17×
11	Florida Lottery	Games	20.00×
12	Asurion	Business & Career	20.00×
13	American Museum of Natural History	Arts & Culture	15.65×
14	Danica Patrick	Sports	13.06×
15	T. Rowe Price	Business & Career	12.71×
16	Emmy Rossum	Movies & TV	11.08×
17	Cold Stone Creamery	Food & Beverages	10.94×
18	University of Notre Dame	Business & Career	8.89×
19	Royal Caribbean Cruises Ltd.	Travel & Leisure	6.50×
20	FedEx	Business & Career	3.40×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday World & Splashin' Safari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Holiday World & Splashin' Safari audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.11×
Convenience Orientation	PREMIUM	1.86×
Community Orientation	OPEN	1.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Holiday World & Splashin' Safari audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.65×
Design Affinity	PREMIUM	0.74×
Healthy Lifestyle	BALANCE	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Holiday World & Splashin' Safari have in United States?

Holiday World & Splashin' Safari has an estimated audience of 464,430 people in United States, concentrated in Indiana and Kentucky.

What is the gender split and age of Holiday World & Splashin' Safari fans?

71.0% of Holiday World & Splashin' Safari fans are female, 29.0% are male, with an average age of 42.5 years.

Which brands do Holiday World & Splashin' Safari fans like most?

Holiday World & Splashin' Safari fans show strongest brand affinity for Florida Lottery (20×), Nebraska Lottery (103.91×), and Dollywood (37.17×) over the country average.

Where do Holiday World & Splashin' Safari fans live in United States?

Holiday World & Splashin' Safari fans in United States are most concentrated in Indiana (reach ~200K), Kentucky (reach ~90K), and Tennessee (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Holiday World & Splashin' Safari fans also like?

Beyond Holiday World & Splashin' Safari itself, the audience over-indexes on Nebraska Lottery (103.91×), Dollywood (37.17×), Aquarium of the Pacific (84.91×), and Beach tennis (61.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday World & Splashin' Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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