Holiday World & Splashin' Safari Audience in United States

Holiday World & Splashin' Safari has an estimated audience of 464,430 people in United States. 71.0% are female, 29.0% are male, average age 42.5. Top regions: Indiana, Kentucky, Tennessee. Top brand affinities: Capital One, Florida Lottery, Yankee Stadium, Google Maps, PSV Eindhoven.

The average Holiday World & Splashin' Safari fan in United States is 42.5 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Kentucky, Tennessee. Top brand affinities include Capital One, Florida Lottery, Yankee Stadium, with strongest over-indexing on Capital One (9.91× the country average). Demographically, the Holiday World & Splashin' Safari audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Holiday World & Splashin' Safari fans

Demographic split for Holiday World & Splashin' Safari audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.5
Estimated audience size464,430

Audience persona

The typical Holiday World & Splashin' Safari fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Holiday World & Splashin' Safari in United States
RegionReachAffinity
Indiana162,07619.1×
Kentucky88,25515.16×
Tennessee42,3714.55×
Illinois36,4602.36×
Missouri17,7652.37×
Ohio14,3821.01×
Texas6,6440.17×
Michigan5,0440.42×
Florida4,6200.15×
Georgia2,9130.2×
California2,7480.05×
Alabama2,4300.37×
Pennsylvania2,3570.15×
North Carolina1,9740.14×
New York1,9720.08×
Virginia1,6650.15×
Wisconsin1,4770.21×
Colorado1,3020.18×
Arkansas1,2490.33×
Mississippi1,0680.28×
South Carolina1,0000.14×
West Virginia9210.43×
Iowa9010.24×
Louisiana8210.14×
Arizona7760.08×
New Jersey7720.07×
Maryland7700.1×
Oklahoma7450.14×
Minnesota7120.11×
Washington7080.08×
Kansas7070.19×
Massachusetts6050.07×
Oregon5080.1×
Nevada4870.11×
New Mexico4110.18×
Utah3960.1×
Nebraska3440.15×
Connecticut2910.06×
Idaho1740.07×
New Hampshire1670.09×
Washington, District of Columbia1440.1×
Maine1360.08×
North Dakota1320.14×
South Dakota1190.11×
Hawaii1070.05×
Montana1030.08×
Rhode Island980.07×
Delaware900.07×
Alaska840.08×
Vermont660.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday World & Splashin' Safari audience
BrandAffinityCategory
Capital One9.91×Business & Career
Florida Lottery20×Games
Yankee Stadium54.78×Sports
Google Maps7.47×Internet & Social Media
PSV Eindhoven67.25×Sports
Dollywood39.62×Travel & Leisure
Nebraska Lottery77.59×Games
Aquarium of the Pacific90.93×Travel & Leisure
Khan Academy13.1×Business & Career
CarGurus8.84×Cars & Mobility
Circle K10.07×Shopping
AccuWeather8.88×Home & Garden
Indeed.com5.66×Business & Career
Beetlejuice6.46×Movies & TV
Kendra Scott13.65×Fashion & Accessoires
Friendly's26.01×Food & Beverages
Enterprise Rent-A-Car7.15×Cars & Mobility
Cold Stone Creamery13.64×Food & Beverages
Google News6.73×News
Beach tennis48.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday World & Splashin' Safari audience
TraitClusterScore
ExtroversionTHRILL1.56
Family OrientationCONSERVATISM1.52
Community OrientationOPEN1.41
Price SensitivityPREMIUM1.12
DIY MentalityTHRILL1.08
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Holiday World & Splashin' Safari
CountryShare
United States58.9%
United Kingdom12.7%
Germany10.2%

See Holiday World & Splashin' Safari audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Holiday World & Splashin' Safari have in United States?

Holiday World & Splashin' Safari has an estimated audience of 464,430 people in United States, concentrated in Indiana and Kentucky.

What is the gender split and age of Holiday World & Splashin' Safari fans?

71.0% of Holiday World & Splashin' Safari fans are female, 29.0% are male, with an average age of 42.5 years.

Which brands do Holiday World & Splashin' Safari fans like most?

Holiday World & Splashin' Safari fans show strongest brand affinity for Capital One (9.91×), Florida Lottery (20×), and Yankee Stadium (54.78×) over the country average.

Where do Holiday World & Splashin' Safari fans live in United States?

Holiday World & Splashin' Safari fans in United States are most concentrated in Indiana (reach 162,076), Kentucky (reach 88,255), and Tennessee (reach 42,371). These three regions account for the largest share of the active audience.

What other brands do Holiday World & Splashin' Safari fans also like?

Beyond Holiday World & Splashin' Safari itself, the audience over-indexes on Florida Lottery (20×), Yankee Stadium (54.78×), Google Maps (7.47×), and PSV Eindhoven (67.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday World & Splashin' Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.