ITunes Audience in Germany
ITunes has an estimated audience of 3,431,950 people in Germany. 45.9% are female, 54.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Hauptschule, CAC 40.
The average ITunes fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (2× the country average). Demographically, the ITunes audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of ITunes fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.7 |
| Estimated audience size | 3,431,950 |
Audience persona
The typical ITunes fan in Germany is balanced, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 914,828 | 1.22× |
| Bayern | 615,928 | 1.12× |
| Baden-Württemberg | 541,802 | 1.16× |
| Niedersachsen | 366,945 | 1.1× |
| Hessen | 311,780 | 1.19× |
| Rheinland-Pfalz | 186,988 | 1.09× |
| Berlin | 163,678 | 1.07× |
| Sachsen | 142,903 | 0.85× |
| Schleswig-Holstein | 124,180 | 1.01× |
| Brandenburg | 92,279 | 0.87× |
| Thüringen | 75,750 | 0.87× |
| Sachsen-Anhalt | 72,097 | 0.81× |
| Hamburg | 71,931 | 0.93× |
| Mecklenburg-Vorpommern | 47,622 | 0.73× |
| Saarland | 40,651 | 0.96× |
| Bremen | 30,572 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2× | Music & Radio |
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Hauptschule | 8.88× | Kids & Family |
| CAC 40 | 1.67× | Business & Career |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Molly Hatchet | 9.47× | Music & Radio |
| Home Delivery | 2.02× | Food & Beverages |
| Timo Hildebrand | 6.03× | Sports |
| Preacher (comics) | 4.24× | Literature |
| Umrah & Hajj | 12× | Politics & Society |
| Google Home | 3.17× | Technology & Electronics |
| Haitian Vodou | 1.74× | Politics & Society |
| Kieser Training | 1.98× | Sports |
| Euphonium | 4.98× | Music & Radio |
| Carrie (novel) | 2.58× | Literature |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Esra Erol | 2.48× | Movies & TV |
| Coworking | 1.77× | Business & Career |
| Phil Campbell (musician) | 2.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.22 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.0% |
| United Kingdom | 4.7% |
See ITunes audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does ITunes have in Germany?
ITunes has an estimated audience of 3,431,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ITunes fans?
45.9% of ITunes fans are female, 54.1% are male, with an average age of 38.7 years.
Which brands do ITunes fans like most?
ITunes fans show strongest brand affinity for Gil Ofarim (2×), Progressive rock (2.03×), and Stradivarius (1.97×) over the country average.
Where do ITunes fans live in Germany?
ITunes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 914,828), Bayern (reach 615,928), and Baden-Württemberg (reach 541,802). These three regions account for the largest share of the active audience.
What other brands do ITunes fans also like?
Beyond ITunes itself, the audience over-indexes on Progressive rock (2.03×), Stradivarius (1.97×), Hauptschule (8.88×), and CAC 40 (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ITunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.