A data profile of the people who buy, follow and care about ITunes in Brazil — modelled from more than twelve digital signal sources. ITunes has an estimated audience of 3,756,977 people in Brazil.
ITunes has an estimated audience of 3,756,977 people in Brazil. 59.8% are female, 40.2% are male, average age 37.2. Top brand affinities: Apple Music, Online music store, Steve Jobs, Apple, PCI Concursos.
Top brand affinities include Apple Music, Online music store, Steve Jobs, with strongest over-indexing on Apple Music (4.76× the country average).
Demographically, the ITunes audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical ITunes fan in Brazil is more female, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Music.
The key figures that characterise the ITunes profile in Brazil.
59.8% are female, 40.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.2 |
| Estimated audience size | 3,756,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide ITunes audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 9.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the ITunes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online music store | Music & Radio | 8.86× | ||
| 02 | Steve Jobs | Business & Career | 6.89× | ||
| 03 | Apple Music | Music & Radio | 4.76× | ||
| 04 | Marie Curie | Business & Career | 3.39× | ||
| 05 | Comedy club | Movies & TV | 3.13× | ||
| 06 | Liam Neeson | Movies & TV | 2.95× | ||
| 07 | Apple TV | Movies & TV | 2.42× | ||
| 08 | Ligue 1 | Sports | 2.33× | ||
| 09 | Apple Watch | Technology & Electronics | 2.32× | ||
| 10 | JBL | Technology & Electronics | 2.30× | ||
| 11 | Apple | Technology & Electronics | 2.07× | ||
| 12 | Tom Cruise | Movies & TV | 1.98× | ||
| 13 | Internet & Social Media | 1.94× | |||
| 14 | True Detective | Movies & TV | 1.73× | ||
| 15 | Bossa nova | Music & Radio | 1.66× | ||
| 16 | PCI Concursos | Shopping | 1.59× | ||
| 17 | Riachuelo | Shopping | 1.55× | ||
| 18 | ICloud | Technology & Electronics | 1.55× | ||
| 19 | JusBrasil | Internet & Social Media | 1.52× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.96× | |
| Travelling | THRILL | 1.53× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for ITunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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