A data profile of the people who buy, follow and care about ITunes in Spain — modelled from more than twelve digital signal sources. ITunes has an estimated audience of 2,014,209 people in Spain.
ITunes has an estimated audience of 2,014,209 people in Spain. 50.4% are female, 49.6% are male, average age 39.1. Top brand affinities: Music festivals, Video editing, Google Drive, Cloud computing, YouTube Music.
Top brand affinities include Music festivals, Video editing, Google Drive, with strongest over-indexing on Music festivals (3.24× the country average).
Demographically, the ITunes audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical ITunes fan in Spain is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Music festivals.
The key figures that characterise the ITunes profile in Spain.
50.4% are female, 49.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 39.1 |
| Estimated audience size | 2,014,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide ITunes audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 9.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the ITunes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video editing | Technology & Electronics | 6.03× | ||
| 02 | Steve Jobs | Business & Career | 4.82× | ||
| 03 | YouTube Music | Internet & Social Media | 4.05× | ||
| 04 | Google Drive | Technology & Electronics | 3.33× | ||
| 05 | Music festivals | Music & Radio | 3.24× | ||
| 06 | Cloud computing | Technology & Electronics | 2.91× | ||
| 07 | Non-fiction books | Literature | 2.71× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 2.60× | ||
| 09 | Livemusic | Music & Radio | 2.59× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.54× | ||
| 11 | Pandora | Fashion & Accessoires | 2.53× | ||
| 12 | Volunteering | Politics & Society | 2.50× | ||
| 13 | Touring motorcycle | Cars & Mobility | 2.45× | ||
| 14 | Modern art | Arts & Culture | 2.30× | ||
| 15 | Ouigo | Cars & Mobility | 2.09× | ||
| 16 | Travel photography | Technology & Electronics | 2.07× | ||
| 17 | Wildlife photography | Technology & Electronics | 2.06× | ||
| 18 | Folklore | Politics & Society | 1.88× | ||
| 19 | Apple | Technology & Electronics | 1.74× | ||
| 20 | Coches.net | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| DIY Mentality | THRILL | 0.70× | |
| Mindfulness | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for ITunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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