Rascasse Audience Intelligence

Internet radio Audience in Germany

A data profile of the people who buy, follow and care about Internet radio in Germany — modelled from more than twelve digital signal sources. Internet radio has an estimated audience of 1,782,518 people in Germany.

#2122among Topic in Germany#202in Technology & Electronics

The average Internet radio fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Advertising slogan, Apple, Apple Watch, with strongest over-indexing on Advertising slogan (23.82× the country average).

Demographically, the Internet radio audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet radio fan in Germany is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Advertising slogan.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet radio profile in Germany.

Audience size
1.8M
in Germany
Gender
59.2%♀
40.8% male
Age
38.0
average years
Country rank
#3774
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet radio fans

59.2% are female, 40.8% are male, average age 38.0.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Internet radio audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age38.0
Estimated audience size1,782,518
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Internet radio audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4926%
50+10%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Internet radio audience comes from Germany.

Worldwide audience distribution share by country for Internet radio
CountryShare
United States40.1%
Brazil6.5%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet radio fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.50×
02Brandenburg~80K1.45×
03Sachsen~100K1.41×
04Sachsen-Anhalt~60K1.39×
05Niedersachsen~200K1.21×
06Nordrhein-Westfalen~400K0.97×
07Mecklenburg-Vorpommern~30K0.91×
08Bayern~300K0.88×
09Saarland~20K0.88×
10Baden-Württemberg~200K0.86×
11Schleswig-Holstein~50K0.86×
12Bremen~10K0.85×
13Rheinland-Pfalz~70K0.81×
14Hessen~100K0.70×
15Berlin~50K0.68×
16Hamburg~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Internet radio, Germany
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet radio audience
#·InterestCategoryAffinity×
01Advertising sloganBusiness & Career23.82×
02ITunesMusic & Radio4.60×
03App Store (iOS)Technology & Electronics4.52×
04Apple WatchTechnology & Electronics3.98×
05AppleTechnology & Electronics3.23×
06AutoScout24Cars & Mobility2.04×
07Mobile appTechnology & Electronics1.98×
08REWEShopping1.75×
09BildNews1.71×
10Current eventsArts & Culture1.69×
11LeisureTravel & Leisure1.67×
12Social mediaBusiness & Career1.67×
13KauflandShopping1.64×
14WhatsAppInternet & Social Media1.63×
15Obi (store)Shopping1.62×
16ShoesFashion & Accessoires1.57×
17SoftwareTechnology & Electronics1.54×
18SmartphonesTechnology & Electronics1.54×
19TagesschauMovies & TV1.53×
20InstagramInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet radio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
PatriotismCONSERVATISM1.53×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet radio audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
IndividualismJOY1.02×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet radio have in Germany?

Internet radio has an estimated audience of 1,782,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Internet radio fans?

59.2% of Internet radio fans are female, 40.8% are male, with an average age of 38.0 years.

03

Which brands do Internet radio fans like most?

Internet radio fans show strongest brand affinity for Advertising slogan (23.82×), Apple (3.23×), and Apple Watch (3.98×) over the country average.

04

Where do Internet radio fans live in Germany?

Internet radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Internet radio fans also like?

Beyond Internet radio itself, the audience over-indexes on Apple (3.23×), Apple Watch (3.98×), ITunes (4.6×), and Mobile app (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Internet radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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