Internet radio Audience in Germany
Internet radio has an estimated audience of 1,782,518 people in Germany. 59.2% are female, 40.8% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Advertising slogan, Apple, Apple Watch, ITunes, Mobile app.
The average Internet radio fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Advertising slogan, Apple, Apple Watch, with strongest over-indexing on Advertising slogan (23.82× the country average). Demographically, the Internet radio audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Internet radio fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 38.0 |
| Estimated audience size | 1,782,518 |
Audience persona
The typical Internet radio fan in Germany is more female, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Advertising slogan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 395,592 | 1.01× |
| Bayern | 260,685 | 0.91× |
| Baden-Württemberg | 215,625 | 0.89× |
| Niedersachsen | 214,477 | 1.24× |
| Sachsen | 124,270 | 1.42× |
| Hessen | 96,147 | 0.71× |
| Brandenburg | 81,049 | 1.47× |
| Rheinland-Pfalz | 71,690 | 0.8× |
| Thüringen | 67,302 | 1.48× |
| Sachsen-Anhalt | 63,891 | 1.38× |
| Berlin | 56,814 | 0.71× |
| Schleswig-Holstein | 54,765 | 0.86× |
| Mecklenburg-Vorpommern | 29,210 | 0.86× |
| Hamburg | 25,004 | 0.62× |
| Saarland | 18,033 | 0.82× |
| Bremen | 12,442 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Advertising slogan | 23.82× | Business & Career |
| Apple | 3.23× | Technology & Electronics |
| Apple Watch | 3.98× | Technology & Electronics |
| ITunes | 4.6× | Music & Radio |
| Mobile app | 1.98× | Technology & Electronics |
| Bild | 1.71× | News |
| AutoScout24 | 2.04× | Cars & Mobility |
| 1.52× | Internet & Social Media | |
| Current events | 1.69× | Arts & Culture |
| Software | 1.54× | Technology & Electronics |
| REWE | 1.75× | Shopping |
| Tagesschau | 1.53× | Movies & TV |
| Leisure | 1.67× | Travel & Leisure |
| App Store (iOS) | 4.52× | Technology & Electronics |
| Obi (store) | 1.62× | Shopping |
| Social media | 1.67× | Business & Career |
| 1.63× | Internet & Social Media | |
| Shoes | 1.57× | Fashion & Accessoires |
| Smartphones | 1.54× | Technology & Electronics |
| Kaufland | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.21 |
| DIY Mentality | THRILL | 1.11 |
| Creativity | OPEN | 1.1 |
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Brazil | 6.5% |
| Germany | 4.9% |
See Internet radio audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Internet radio have in Germany?
Internet radio has an estimated audience of 1,782,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Internet radio fans?
59.2% of Internet radio fans are female, 40.8% are male, with an average age of 38.0 years.
Which brands do Internet radio fans like most?
Internet radio fans show strongest brand affinity for Advertising slogan (23.82×), Apple (3.23×), and Apple Watch (3.98×) over the country average.
Where do Internet radio fans live in Germany?
Internet radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 395,592), Bayern (reach 260,685), and Baden-Württemberg (reach 215,625). These three regions account for the largest share of the active audience.
What other brands do Internet radio fans also like?
Beyond Internet radio itself, the audience over-indexes on Apple (3.23×), Apple Watch (3.98×), ITunes (4.6×), and Mobile app (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.